How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive. 

Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?

We’ve often said that a place brand should provide a unifying narrative for a community, but how can you achieve this if your community doesn’t feel united? While there is no silver bullet to this, six expert place practitioners shared their insight into how place brand and marketing teams can navigate political division within their community.

What can place branders do to foster cultural and community vibrancy? We’re putting the spotlight on five projects delivered by place teams that have successfully developed and celebrated community spirit and cultural attractiveness.

To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.

Larisa McBean, Tourism Specialist at the Jamaica Social Investment Fund, took us behind-the-scenes of this award-winning “Yaad Luv” campaign – including how they structured the partnership to ensure success, what they learned throughout the process, and how it’s providing a foundation for recovery after Hurricane Melissa.

Marcel Tabbers, Director of Venlo Partners, and Inge van Roij, Project Lead Citybranding, sat down with us to explain how a thorough citizen engagement strategy uncovered the place brand values that will now guiding the city’s development – and why they’ve chosen to open-source their new identity.

Places don’t need brands — places are brands. The goal for cities, regions, and nations isn’t to look like a brand — it’s to behave like one. Wayne Hemingway, HemingwayDesign unpacks how you can ensure that you're known for your actions, not your words, and which places are getting it right.

Yesterday’s place marketing playbook won’t deliver for tomorrow’s audiences. Against a turbulent communications backdrop, what should city and nation teams be doing to future proof their marketing strategies?

We talk about the importance of building your place brand in partnership with your community and your stakeholders, but what happens when someone disagrees with your direction? Here are twelve pieces of advice to help you respond effectively.

Amanda Lumley, CEO of Destination Plymouth, joined us to explore how they’ve evolved their place brand strategy to seize new opportunities and ensure a thriving future for their community.

In times of turbulence, your diaspora is a vital strategic asset to your place brand strategy. Katherine Fitzpatrick and Dr. Martin Russell outline how you can engage your diaspora to deliver mutually beneficial success.

A strong place brand should articulte your strengths, providing a shared language for your stakeholders to talk about your place and chart a path towards a better future for your community. The City of Ghent’s Eveline Vincke talks about how they’re working to become more ‘Ghentian’ across all aspects of city life.

There are four essential ingredients to the success of a place brand strategy: listening; authentic values; consistency; and co-ownership. Discover how you can cultivate an environment where your place brand strategy can truly thrive and deliver impact for your community.