Mobilising a community to take charge of its destiny is tough, demanding work. Discover the impressive turnaround in Congress Heights and how Monica Ray is translating development into tangible benefits for locals.

Cape Town Tourism is taking a comprehensive approach to understanding what's driving negative tourism sentiment in the city. Destination & Business Intelligence Manager, Roxanne Lombard, outlines their research strategy and how they're empowering residents to take a more active role in how tourism develops going forward.

Sports events are powerful drivers of community. With the 2026 FIFA World Cup kicking off today, we reached out to five of our expert partners to get their advice on how places can leverage events to engage their diaspora.

Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.

How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive. 

Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?

We’ve often said that a place brand should provide a unifying narrative for a community, but how can you achieve this if your community doesn’t feel united? While there is no silver bullet to this, six expert place practitioners shared their insight into how place brand and marketing teams can navigate political division within their community.

What can place branders do to foster cultural and community vibrancy? We’re putting the spotlight on five projects delivered by place teams that have successfully developed and celebrated community spirit and cultural attractiveness.

To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.

Larisa McBean, Tourism Specialist at the Jamaica Social Investment Fund, took us behind-the-scenes of this award-winning “Yaad Luv” campaign – including how they structured the partnership to ensure success, what they learned throughout the process, and how it’s providing a foundation for recovery after Hurricane Melissa.

Marcel Tabbers, Director of Venlo Partners, and Inge van Roij, Project Lead Citybranding, sat down with us to explain how a thorough citizen engagement strategy uncovered the place brand values that will now guiding the city’s development – and why they’ve chosen to open-source their new identity.

Places don’t need brands — places are brands. The goal for cities, regions, and nations isn’t to look like a brand — it’s to behave like one. Wayne Hemingway, HemingwayDesign unpacks how you can ensure that you're known for your actions, not your words, and which places are getting it right.

Yesterday’s place marketing playbook won’t deliver for tomorrow’s audiences. Against a turbulent communications backdrop, what should city and nation teams be doing to future proof their marketing strategies?

We talk about the importance of building your place brand in partnership with your community and your stakeholders, but what happens when someone disagrees with your direction? Here are twelve pieces of advice to help you respond effectively.