Citizen Engagement

Embracing Sustainability? Everyone’s a winner!

Doing good by the world whilst simultaneously improving brand image is a win-win for everyone involved. A sustainability agenda is no longer an optional extra for companies that want to maintain or improve the support they receive from customers, employees, investors and beyond; it is an essential part of doing good business in an open and transparent manner.

So what can cities, regions and nations do to improve their approach to sustainability and encourage more efficient output from the companies that reside there?

label_outline Citizen Engagement Sustainability Reputation
logo Alice Rampelberg Marketing B2C and E-Commerce Director, Paris Convention and Visitors Bureau

Je t'aime Paris: How Paris reinforced their brand image

Following the terrorist attacks of 2015, the Paris Convention & Visitors Bureau had to add to its usual B2B marketing focus with communications to reassure the consumer audience. Alice Rampelberg, Marketing B2C and E-Commerce Director at the Paris Convention & Visitors Bureau, explained how Paris have reinforced their global tourism brand as well as how collaboration with London is opening the door to more American tourists.

label_outline Crisis Management Citizen Engagement Tourism Sustainability Reputation Destination Marketing
logo Adam Joyce VP of Acceleration, Calgary TELUS Convention Centre

Adam Joyce discusses his thoughts on place branding challenges

There are just a few short days left until the City Nation Place Awards shortlist is announced for 2020! We took the opportunity to ask one of our jurors, Adam Joyce, VP of Acceleration, Calgary TELUS Convention Centre, to share a few of his thoughts around the key challenges facing place branders as we head in to the new decade.

label_outline Citizen Engagement Tourism Place Branding Destination Marketing
logo Jos Vranken Managing Director, NBTC Holland Marketing

The future of place branding with Jos Vranken

With the new decade looming large on the horizon - and technology continuing to develop rapidly - how will place branding need to evolve to face the new challenges? Jos Vranken, Managing Director at NBTC Holland Marketing, shared a few of his predictions for the future of place branding.

label_outline Tourism Place Branding Destination Marketing Citizen Engagement

How to implement a bottom-up approach to country branding

In 2011, Vibe Israel began the task of igniting new conversations that would challenge the international perception that Israel was little more than a site of conflict. Before the City Nation Place Global conference, the CEO of Vibe Israel, Joanna Landau, explained to us what they mean by "bottom-up country branding" and how they worked to implement such a monumental image change.

label_outline Place Branding Destination Marketing Citizen Engagement
logo Kim Heinen International Press Officer, Rotterdam Partners

The Rotterdam Story

Promoting a destination can be a challenge when its overshadowed on the world stage by another city. But for Kim Heinen, International Press Officer at Rotterdam Partners, embracing your differences – and even your “quirky and ugly sides” can be the key to reaching an audience who truly appreciate your place. We caught up with Kim before the City Nation Place Global conference to get a quick sneak preview of the work that Rotterdam have been doing.

label_outline Destination Marketing Data Citizen Engagement
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