Over the years, we've been privileged to see some of the best and brightest place branding and place marketing campaigns from around the world. Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.

As we gear up for the 2024 City Nation Place Awards, we wanted to highlight 15 of our personal favourites from the Place Brand Portfolio, the world’s largest collection of place branding and place marketing case studies.

BEST EXAMPLES OF CITIZEN ENGAGEMENT STRATEGIES

Fort McMurray Wood Buffalo Economic Development & Tourism
The key to revealing your regional identity? Listening. | 2021

Fort McMurray Wood Buffalo desperately needed to start sharing their own story, instead of it being dictated by outsiders. The team began an inside-out approach to identify the region’s place brand – and it started with listening. In-depth interviews with a range of people identified a ‘master story’ that was then taken back to the community and refined based on their feedback. Ultimately, the team’s measure for success was that any resident could speak about Fort McMurray Wood Buffalo and naturally touch on the strengths and assets in the place brand strategy framework – without ever having seen it. It’s a textbook approach to both citizen engagement and developing a place brand strategy that will provide the foundation for Fort McMurray Wood Buffalo to build on over the next decade and beyond.

 

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