Download this free report to understand how place brand and marketing teams around the world are investing in data and research to measure the impact of their work and advocate for their role.

Just some of the headline findings:

• 44% of respondents are setting KPIs relating to the quality of life for their citizens
• On average, 6% of organisational budget is spent on research and data
• Respondents expressed a conference rating of just 6 out of 10 that investment in brand perception studies was effectively driving strategy

More than just a quant survey, this Report also contains summaries of qualitative interviews with Brand Tasmania, Cape Town Tourism, Destination Canada, Economic Development Regina, Fort McMurray Wood Buffalo Economic Development & Tourism, Imagen de Chile,m LA Tourism & Convention Bureau, London & Partners, Municipality of The Hague, New Zealand Story, and Stockholm Business Region – plus expert partner perspectives from Resonance Consultancy, Brand Finance, and Zartico.