Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

logo Emma Håkansson Head of Destination Development, City of Helsingborg, Sweden

Ushering in the digital age of tourism

What does digital transformation actually look like in the destination marketing and investment promotion space? Emma Håkansson, Head of Destination Development for the City of Helsingborg, Sweden, explained how they transitioned from tourist information centres to a digital-first approach.

label_outline Digital Reputation Destination Marketing Tourism Smart Cities

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Becoming Eindhoven

Eindhoven have taken the world stage by storm, winning the 2018 City Nation Place Award for Place Brand of the Year. Peter Kentie, Managing Director at Eindhoven 365, took the time to share the thinking behind their repositioning, and to explore their innovative approaches to funding and stakeholder engagement.

label_outline Data Talent Attraction Place Branding Investment Promotion Funding Economic Development Destination Marketing
In The Spotlight

Je t'aime Paris: How Paris reinforced their brand image

Following the terrorist attacks of 2015, the Paris Convention & Visitors Bureau had to add to its usual B2B marketing focus with communications to reassure the consumer audience. Alice Rampelberg, Marketing B2C and E-Commerce Director at the Paris Convention & Visitors Bureau, explained how Paris have reinforced their global tourism brand as well as how collaboration with London is opening the door to more American tourists.

label_outline Crisis Management Citizen Engagement Tourism Sustainability Reputation Destination Marketing
In The Spotlight

Adam Joyce discusses his thoughts on place branding challenges

There are just a few short days left until the City Nation Place Awards shortlist is announced for 2020! We took the opportunity to ask one of our jurors, Adam Joyce, VP of Acceleration, Calgary TELUS Convention Centre, to share a few of his thoughts around the key challenges facing place branders as we head in to the new decade.

label_outline Citizen Engagement Tourism Place Branding Destination Marketing