In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Thailand is activating city brands as creative assets for their nation. Here’s how.
The Government of Thailand has a new vision for the next wave of the nation’s growth: the creative economy. Pichit Virankabutra, Deputy Executive Director for the Creative Economy Agency, shares how Thailand is strengthening its creative sector and using it as a platform to launch the nation's economic future.
Lessons from a campaign for GREATness
For fourteen years, the GREAT Campaign has been telling Great Britain and Northern Ireland’s story on the international stage. Senior Brand Manager Danesha Connolly, Senior Brand Manager at the GREAT Campaign, explains what’s driving the team’s success, how they collaborate with private sector partners, and what new initiatives are in the works.
Cape Town Tourism’s neighbourhood-led approach to destination stewardship
Cape Town Tourism is taking a comprehensive approach to understanding what's driving negative tourism sentiment in the city. Destination & Business Intelligence Manager, Roxanne Lombard, outlines their research strategy and how they're empowering residents to take a more active role in how tourism develops going forward.
How Hamburg joined the dots in their place branding strategy
Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, outlines how they’ve joined the dots between tourism, investment, and talent attraction – whilst ensuring that the overarching city brand permeates every facet of their work.
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