Fort McMurray Wood Buffalo was facing an unusual challenge in early 2020 – how to create and launch a place brand during a global pandemic. We reached out to Andrea Haley, Director of Brand and Corporate Services for Fort McMurray Wood Buffalo Economic Development & Tourism, to understand how they turned lockdown into an opportunity to build community support for the place brand strategy.

Berlin is arguably one of the cultural powerhouses of the world. With the global cultural sector devastated after a year of lockdown, we reached out to Burkhard Kieker, CEO of Visit Berlin, to discover what the city’s plans were for recovery, and how they have reframed their approach from ‘attracting tourists’ to ‘having guests’.

It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.

What can we learn from New York City, the cultural melting pot of the world? Nancy Mammana, Chief Marketing Officer for NYC & Company joined us to share how they’re giving a platform to marginalised voices and ensuring that the recovery is equitable.

For this International Women’s Day, we wanted to put the spotlight on just a few of the incredible women who are rethinking what’s possible and paving the road to a more resilient, sustainable future for theair places and their organisations…