Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Unpicking the DNA of your destination
Design has never been more beautiful. Video has never been cheaper to produce. But if you don't understand the DNA of your place, you can't land a successful place branding strategy. Todd Babiak, CEO at Brand Tasmania, shares his thoughts for ensuring success.
Promoting the quality of life factor in Topeka
How have Topeka revitalised their approach to talent attraction? Bob Ross, SVP Marketing & Communications, Greater Topeka Partnership, shared how collaboration between multiple stakeholders has enabled the revitalisation of their downtown and an innovative new programme to entice talent to relocate to Topeka.
Beyond tourism: The true value of events and conventions
How do we move from looking to raise the number of bed nights to looking at the impact 'beyond tourism'? Karen Bolinger, Strategic Advisor at Best Cities, outlines how destination marketing organisations are working to track the social outcomes their events are delivering.
Re-imagining Mississauga's place brand identity
How do you re-brand a city successfully? Thirty years on from the creation of their original brand, the City of Mississauga decided to relaunch their place brand strategy to bring their identity in line with the diverse population of the city. But how have they made this ambition a reality?
More from Spotlight
