Spotlight

Between Brexit and the COVID-19 pandemic, how are international perceptions of Great Britain faring? We spoke with Dan Ramsay, the new director of the GREAT Britain campaign, to discover what the future is for the GREAT brand platform and what the key is to the campaign’s longevity.

Is collaboration the key to recovery, and in the even longer-term, to being a good global citizen? We spoke to Ivan Eskildsen, Minister of Tourism for Panama, to understand how their new strategy connects tourism with conservation and how Panama is planning to work with their neighbours to create a cohesive cultural heritage strategy.

We’re facing one of the greatest global health challenges of the last one hundred years – but how can we promote social and mental wellbeing during a year of uncertainty? We spoke to Dana Young, CEO and President at Visit Florida, to understand how lessons learned from their continued fight for survival allowed the organisation not only to thrive during the pandemic, but to support the wellbeing of their employees throughout the stress of the last six months.

Pittsburgh is revolutionising their talent attraction strategy – and having the hard conversations about racism and inequality. Alison Treaster, Senior Director of Talent, at the Allegheny Conference on Community Development, shared how the Pittsburgh Passport initiative is connecting to talented individuals around the world and helping the region move towards a more equitable future.

In many ways, cities are living, breathing entities – and they’re evolving just as we are. We reached out to Jonathan Woetzel, Director of the McKinsey Global Institute, to understand how the crises of the 21^st century are shaping the development of our cities.