Spotlight

19th February 2020

Re-imagining Mississauga's place brand identity

Re-imagining Mississauga's place brand identity| Interview with Manager, City Marketing and Brand Research, City of Mississuaga

Place Branding Funding Citizen Engagement Reputation

In The Spotlight

Making residents your priority: Geerte Udo, amsterdam&partners

Geerte Udo, CEO at amsterdam&partners, joined us for a quick interview to share how Amsterdam have put their residents at the centre of their strategies, and why it's so key to ensure that everything adds value to their citizens - especially tourism.

Tourism Place Branding Destination Management Collaboration Citizen Engagement Advocacy

In The Spotlight

Creating the park of the future

There have been many placemaking projects to reclaim disused areas and transform them into green public spaces, but none have the audacity of Raleigh’s 308-acre Dorothea Dix Park project. Sean Malone, President and CEO, of Dorothea Dix Park Conservancy to discover how citizen engagement and collaboration are at the core of their strategy.

Place Branding Economic Development Collaboration Citizen Engagement Tourism Talent Attraction Private Sector 5th February 2020

In The Spotlight

Financing a nation brand through philanthropy

Joanna Landau, CEO at Vibe Israel, explains how they've taken a bottom-up approach to nation branding and created a private sector lead nation brand.

Private Sector Place Branding

In The Spotlight

Plan 96/4: Travel Manitoba's solution to funding dilemmas

How can you create a sustainable funding model for your DMO? Colin Ferguson, President & CEO at Travel Manitoba, explains how proposing Plan 96/4 to the government revolutionised their funding stream.

Funding Destination Marketing

Lessons in stakeholder management from Brand Scotland

Brand Scotland's collaborative approach sets it apart from many other place brand organisations. With six different agencies involved, Cat Leaver, shares how stakeholder management is key to the success of the collaboration.

Place Branding Collaboration Private Sector

16th January 2020

In The Spotlight

Ushering in the digital age of tourism

What does digital transformation actually look like in the destination marketing and investment promotion space? Emma Håkansson, Head of Destination Development for the City of Helsingborg, Sweden, explained how they transitioned from tourist information centres to a digital-first approach.

Tourism Smart Cities Digital Reputation Destination Marketing

15th January 2020

In The Spotlight

Place branding for rural destinations

How can rural destinations differentiate themselves with a clear place branding strategy? Andrew Redden, Hastings County's manager for tourism and economic development, outlines the challenges they face and how collaboration can unlock new opportunities.

Talent Attraction Place Branding Collaboration

9th January 2020

In The Spotlight

Putting sustainability at the heart of your strategy

Inga Hlin Palsdottir, Director of Visit Iceland at Promote Iceland outlined how your place brand can address this holy trinity and ensure your strategy is sustainable.

Tourism Sustainability Destination Marketing

30th October 2019

In The Spotlight

How Travel Manitoba created a sustainable funding model

From a new brand, to an innovative and sustainable funding model, Travel Manitoba has undergone massive change. Colin Ferguson, CEO at Travel Manitoba, outlined how they put Manitoba on the map and the thought processes behind some of their decisions.

Tourism Private Sector Funding Destination Marketing

21st October 2019

Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

Re-imagining Mississauga's place brand identity

Making residents your priority: Geerte Udo, amsterdam&partners

Creating the park of the future

Financing a nation brand through philanthropy

Plan 96/4: Travel Manitoba's solution to funding dilemmas

More from Spotlight

Lessons in stakeholder management from Brand Scotland

Ushering in the digital age of tourism

Place branding for rural destinations

Putting sustainability at the heart of your strategy

How Travel Manitoba created a sustainable funding model

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