In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Why North Dakota put Community Champions at the centre of their talent attraction campaign
Talent attraction is the global challenge right now. Katie Ralston Howe, the Director of the Workforce Division at North Dakota Department of Commerce, joined us to explore how they’re engaging their community in a strategy to attract new residents to the state.
How a rural destination made a big impact with a small budget
Rural destinations are facing a potential renaissance. Idanha-a-Nova's Mayor Armindo Jacinto sat down with us to explain how a clear place brand strategy overturned decades of population decline and positioned the region as a place of opportunity and prosperity.
Place branding and marketing leaders head to London for CNP UK & Global
We've collated insights from our speakers across four of the key themes weaving throughout the conferences: how organisations are re-thinking after the crises of the past few years; collaboration between key stakeholders; quality of life for your residents; and developing a sustainable strategy that will continue to deliver returns.
Behind the GREAT campaign's success
Since its launch, the GREAT Campaign has created a wealth of world-class place marketing campaigns - but what's the secret to their success? Before Andy Pike, Director of the GREAT Britain & Northern Ireland Campaign, joins us at City Nation Place UK, we caught up with him to understand more about the strategy and vision behind the campaign.
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