Larisa McBean, Tourism Specialist at the Jamaica Social Investment Fund, took us behind-the-scenes of this award-winning “Yaad Luv” campaign – including how they structured the partnership to ensure success, what they learned throughout the process, and how it’s providing a foundation for recovery after Hurricane Melissa.

If you're starting out in place branding or place marketing, what are the essential skills you need? CNP Future Leader, Julie Madsen, sat down with us to talk about what she's learned in her first three years at Visit Ventura and what she wished she'd known on her first day in role.

After Enterprise Estonia blew away the CNP Awards jury this year with their creative approach, we caught up with Kata Varblane, Estonia’s Director of Country Promotion, to understand what underpins Estonia’s winning formula, and what advice she has for other nation brand leaders.

Marcel Tabbers, Director of Venlo Partners, and Inge van Roij, Project Lead Citybranding, sat down with us to explain how a thorough citizen engagement strategy uncovered the place brand values that will now guiding the city’s development – and why they’ve chosen to open-source their new identity.

Amanda Lumley, CEO of Destination Plymouth, joined us to explore how they’ve evolved their place brand strategy to seize new opportunities and ensure a thriving future for their community.

Reputation is becoming a make-or-break pillar of national security. Nick Cull, Professor of Public Diplomacy for the University of Southern California, explains why place brand teams should be investing in reputational security, and why a transnational response is so essential.

Maria Lypiatska, Head of Brand Ukraine, explores how and why their nation brand strategy is vital to their national security, the importance of building trust in the face of disinformation, and how communications translate into collective action

Five years into Limerick’s own place brand journey, Aoife O’Shaughnessy, Marketing Officer - Marketing and Communications for Limerick City and County Council, sat down with us to share how their approach has developed over the years – and shares some thoughts about what comes next.

Namibia is in the process of developing a nation brand strategy that will project a powerful, unified image of Namibia to the world. Margareth Gustavo of the Namibia Investment Promotion and Development Board, shares how they’re crafting the strategic foundations to ensure long-term success.

Dr Diana Taylor, Managing Director of Future Humber, joined us to outline how you develop a brand strategy for a place that doesn’t exist according to government legislation and the importance of co-creation and shared ownership within your place brand narrative.