In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

In The Spotlight

Data wizardry and the future of Glasgow’s tech ecosystem

At the 2023 City Nation Place Awards, Glasgow became the first city to take home the trophy for Best Use of Data, in recognition of the comprehensive and innovative work undertaken to map out the city’s tech ecosystem and create a foundation for data-driven storytelling around the sector. We sat down with Glasgow City Council's Gavin Smyth to understand precisely what it is that led to this data-driven triumph.

label_outline DataEconomic Development Investment PromotionPrivate SectorTalent Attraction
In The Spotlight

Investing in women: ApexBrasil’s commitment to gender parity

Investment promotion agencies have a huge role in shaping the future of their place. Instead of chasing growth for growth’s sake, economic development agencies can shape a more resilient and equitable future by targeting the businesses they attract and support. ApexBrasil's Ana Paula L. A. Repezza talked to us about how her team are making a clear commitment to gender parity, as well as steps they’re taking to develop a positive working environment within the organisation.

label_outline CollaborationEconomic Development Investment PromotionReputation
In The Spotlight

The story behind Brussels’ daring new place brand strategy

In June 2023, Brussels launched their new international city brand to address the fragmentation of their international reputation. visit.brussels' Annemie Verschueren explains how they developed and launched a place brand that shows Brussels as perfectly imperfect and how they’re working with residents and stakeholders to tell the story of Brussels with one voice.

label_outline Citizen EngagementCollaborationPlace BrandingPrivate SectorReputation
In The Spotlight

The role of nation branding in fostering peace and unity

When Russia invaded Ukraine in February 2022, Moldova saw thousands of Ukrainian refugees fleeing across their border. As a former Soviet republic, the country was facing a communication crisis. Invest Moldova's Irina Tolstousov explains how they launched the 'Moldova for Peace' campaign and what this means for their citizen engagement and soft power one year on.

label_outline Citizen EngagementCrisis ManagementPlace BrandingSoft Power
In The Spotlight

‘People saw themselves reflected in the story’: Behind Brand Tasmania’s place branding success

Brand Tasmania’s mission is to inspire and encourage Tasmanians in their quiet pursuit of the extraordinary – a mission that the team have seen huge success with. Jess Radford, Director of Place Branding at Brand Tasmania and one of our 2023 CNP Awards jurors, outlined what it is that contributed to the success of their place brand strategy.

label_outline Citizen EngagementCultural HeritagePlace Branding
In The Spotlight

Putting residents at the centre of your place marketing

Cleveland, Ohio, has the same challenge as many places – they want more people to love Cleveland the way that their residents do. Before she joins us as a judge at the CNP Awards this year, Hannah Belsito, Chief Experience Officer for Destination Cleveland, caught us up on how they’re providing residents with a platform to showcase their passion for Cleveland.

label_outline Citizen EngagementPlace BrandingTalent Attraction
In The Spotlight

New Zealand story CEO shares the secrets to their place branding success

When we ask our audience which place brand they admire most, New Zealand is regularly right up there at the top of the list. But what makes their nation branding so successful? David Downs, CEO of New Zealand Story – and one of our CNP Awards judges – shares the inside scoop on how they collaborate with key stakeholders to deliver such a strong and effective place branding strategy.

label_outline CollaborationPlace BrandingPrivate SectorReputation
In The Spotlight

From placemaking to stakeholder engagement: Mayor John Taylor shares the first steps of Newmarket’s place brand journey

Place branding can seem like a daunting challenge. It encompasses a huge number of different sectors and partners, and it can be several years before you start seeing real shifts in perceptions of your place. But every strategy has to start somewhere. We caught up with Mayor John Taylor of Newmarket, Ontario, to understand how they’re starting their place brand journey and what advice they have for others preparing to take their first steps.

label_outline Citizen EngagementPlace BrandingSustainability
In The Spotlight

Place branders share their expertise ahead of CNP Americas 2023

In just three weeks’ time, we’ll be welcoming 200 place leaders from across the USA and Canada to New Orleans for the seventh annual City Nation Place Americas conference. Here's just a sneak preview of the discussions you’ll be able to join in order to get you excited ahead of the conference on June 7-8th!

label_outline Citizen EngagementDataEconomic Development Place BrandingReputationSustainabilityTourismProduct Development