Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

In The Spotlight

Creating the park of the future

There have been many placemaking projects to reclaim disused areas and transform them into green public spaces, but none have the audacity of Raleigh’s 308-acre Dorothea Dix Park project. Sean Malone, President and CEO, of Dorothea Dix Park Conservancy to discover how citizen engagement and collaboration are at the core of their strategy.

label_outline Talent Attraction Place Branding Collaboration Tourism Private Sector Economic Development Citizen Engagement
In The Spotlight

Becoming Eindhoven

Eindhoven have taken the world stage by storm, winning the 2018 City Nation Place Award for Place Brand of the Year. Peter Kentie, Managing Director at Eindhoven 365, took the time to share the thinking behind their repositioning, and to explore their innovative approaches to funding and stakeholder engagement.

label_outline Talent Attraction Investment Promotion Economic Development Data Place Branding Funding Destination Marketing