Reputation is becoming a make-or-break pillar of national security. Nick Cull, Professor of Public Diplomacy for the University of Southern California, explains why place brand teams should be investing in reputational security, and why a transnational response is so essential.

Maria Lypiatska, Head of Brand Ukraine, explores how and why their nation brand strategy is vital to their national security, the importance of building trust in the face of disinformation, and how communications translate into collective action

Five years into Limerick’s own place brand journey, Aoife O’Shaughnessy, Marketing Officer - Marketing and Communications for Limerick City and County Council, sat down with us to share how their approach has developed over the years – and shares some thoughts about what comes next.

Namibia is in the process of developing a nation brand strategy that will project a powerful, unified image of Namibia to the world. Margareth Gustavo of the Namibia Investment Promotion and Development Board, shares how they’re crafting the strategic foundations to ensure long-term success.

Dr Diana Taylor, Managing Director of Future Humber, joined us to outline how you develop a brand strategy for a place that doesn’t exist according to government legislation and the importance of co-creation and shared ownership within your place brand narrative.

A strong place brand should articulte your strengths, providing a shared language for your stakeholders to talk about your place and chart a path towards a better future for your community. The City of Ghent’s Eveline Vincke talks about how they’re working to become more ‘Ghentian’ across all aspects of city life.

The Türkiye Brand Office is redefining Türkiye’s international reputation. Nur Özkan Erbay explores how a flexible brand architecture is allowing them to engage stakeholders and create space to respond to unexpected brand ambassadors.

Sonya Shorey, President & CEO of Invest Ottawa, Area X.O and Bayview Yards, joined us to outline why they launched Area X.O to support startups, scaleups, and multinationals to develop new technologies, and what they learned along the way.

Art is foundational to us as a species – but the ways in which we interact with both art and place are changing dramatically. Alex Sarian, President & CEO of Arts Commons – the largest cultural infrastructure project in Canada’s history – and author of The Audacity of Relevance, shares his perspective on how art and culture can be a positive force within cities and what it takes to remain relevant.

Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.