In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
The Gold Coast: Building a place brand strategy from the ground up
A new story is emerging for the Gold Coast, one which speaks of resilience, entrepreneurship, and being unafraid to challenge the norm. Mayor Tom Tate explores the how and why behind the creation of Brand Gold Coast and how they're strengthening the city's reputaiton beyond its nightlife and surfing credentials.
Lead with culture, follow with metrics, says New Orleans & CO’s Walt Leger III
Trust is the bedrock of successful place branding. We sat down with New Orleans & Co’s Walt Leger III to explore how investing in stakeholder alignment activities has underpinned both their recent UNESCO City of Music designation as well as their crisis management and communication strategies.
Celebrating simple pleasures: South Australia’s place brand journey
Erik de Roos, CMO for the South Australian Tourism Commission, sat down with us to explain how they landed on ‘simple pleasures’ as the cornerstone for their place brand strategy, as well as how and why they partnered with local creatives to bring the approach to life.
Waiaroha Hastings: Essential infrastructure or placemaking project?
When is civic infrastructure actually a placemaking masterpiece? Nigel Bickle, CEO of Hastings District Council, outlined water contamination led to the creation of a water treatment plant that functions as a core pillar of community life.
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