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In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

Boomeranging talent back to Greensboro

Citizen EngagementEconomic Development Place BrandingTalent Attraction

In The Spotlight

A masterclass in nation branding from New Zealand Story’s CEO, David Downs

New Zealand is renowned for their successful nation branding strategy. CEO David Downs shares learnings from their experience embedding Māori values in their work and driving stakeholder adoption of their nation brand values and narrative.

Citizen Engagement Place Branding Reputation

In The Spotlight

All inclusive: How Copenhagen is incentivising a greener future through tourism

CopenPay is a world-class example of destination stewardship in action. Wonderful Copenhagen's Rikke Holm Petersen explores how this initiative fits with Copenhagen’s broader sustainable vision, and what’s next for the city.

Destination Management Place Branding Place Making Sustainability Tourism

In The Spotlight

Future-first: How Slovenia is leveraging technology in destination marketing

Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.

Destination Marketing Sustainability Tourism AI & Technology

In The Spotlight

Lessons from London: How to maintain momentum, thrive, and succeed

We sat down with CEO Laura Citron to understand how London & Partners has maintained momentum over the years and continued to deliver growth and opportunity for the city.

Destination Marketing Economic Development Place Branding

More from In the Spotlight

In The Spotlight

Countering false narratives with a values-driven nation branding

Christian Biller, Brand Strategist for the Swedish Institute and industry veteran, joined us to talk about how approaches to nation branding have evolved over the past decade, what skills place leaders need to succeed in the face of disinformation, and how you can future-proof your strategy.

Crisis Management Place Branding Reputation Soft Power

25th September 2024

In The Spotlight

Redefining Sydney: an urban policy-driven vision for the future

As we gear up for the inaugural City Nation Place Australasia conference in Sydney this February 12-13^th, we sat down with Eamon Waterford, CEO of the Committee for Sydney, to understand how they’re stepping up and reimagining the future of Australia’s iconic city.

Economic Development Place Making Public Diplomacy Reputation

17th September 2024

In The Spotlight

How public-private partnership is driving success for Staffordshire

Louisa Shaw, Head of Place Marketing at We Are Staffordshire, shares what has driven the region's success, how they’re engaging the private sector as ambassadors, and what she’ll be looking for in a winning entry at the CNP Awards.

Advocacy Collaboration Place Branding Private Sector

11th July 2024

In The Spotlight

From ‘Oh’ to ‘Ah’: Ottawa Tourism’s secrets for success

Ottawa Tourism's Glenn Duncan shares the team's recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.

Destination Management Destination Marketing Tourism

25th June 2024

In The Spotlight

Destination management: How Alberta transitioned to a new model for tourism

We sat down with David Goldstein, CEO of Travel Alberta, to discover how their destination management strategy is supporting long-term economic, cultural, and social prosperity for communities across the province.

Cultural Heritage Destination Management Destination Marketing Tourism

30th April 2024

                            
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In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

Boomeranging talent back to Greensboro

A masterclass in nation branding from New Zealand Story’s CEO, David Downs

All inclusive: How Copenhagen is incentivising a greener future through tourism

Future-first: How Slovenia is leveraging technology in destination marketing

Lessons from London: How to maintain momentum, thrive, and succeed

More from In the Spotlight

Countering false narratives with a values-driven nation branding

Redefining Sydney: an urban policy-driven vision for the future

How public-private partnership is driving success for Staffordshire

From ‘Oh’ to ‘Ah’: Ottawa Tourism’s secrets for success

Destination management: How Alberta transitioned to a new model for tourism

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