How do we move from looking to raise the number of bed nights to looking at the impact 'beyond tourism?' Karen Bolinger, Strategic Advisor at BestCities Global Alliance, outlines how destination marketing organisations are working to track the social outcomes their events are delivering.

How do you re-brand a city successfully? Thirty years on from the creation of their original brand, the City of Mississauga decided to relaunch their place brand strategy to bring their identity in line with the diverse population of the city. But how have they made this ambition a reality?

There have been many placemaking projects to reclaim disused areas and transform them into green public spaces, but none have the audacity of Raleigh’s 308-acre Dorothea Dix Park project. Sean Malone, President and CEO, of Dorothea Dix Park Conservancy to discover how citizen engagement and collaboration are at the core of their strategy.

Brand Scotland's collaborative approach sets it apart from many other place brand organisations. With six different agencies involved, Cat Leaver, shares how stakeholder management is key to the success of the collaboration.

How can rural destinations differentiate themselves with a clear place branding strategy? Andrew Redden, Hastings County's manager for tourism and economic development, outlines the challenges they face and how collaboration can unlock new opportunities.

Inga Hlin Palsdottir, Director of Visit Iceland at Promote Iceland outlined how your place brand can address this holy trinity and ensure your strategy is sustainable.

From a new brand, to an innovative and sustainable funding model, Travel Manitoba has undergone massive change. Colin Ferguson, CEO at Travel Manitoba, outlined how they put Manitoba on the map and the thought processes behind some of their decisions.