Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

In The Spotlight

Interview with Ernest Wooden Jr, President & CEO, Los Angeles Tourism & Convention Bureau

We were fortunate enough to be able to discuss some of the key challenges facing Los Angeles with Ernest Wooden Jr, President & CEO at Los Angeles Tourism & Convention Bureau, and our closing keynote. LA is now planning for the Olympics in 2028, and Ernest will be joining us to explore how they are developing a strategic plan to engage citizens, develop infrastructure to support sustainable development in tourism and its economy and secure collaboration between the key stakeholders to build a unified vision for the future of LA.

label_outline Destination Marketing Sustainability Tourism
In The Spotlight

Interview with Victor Hoskins, Director, Arlington Economic Development

We asked Victor Hoskins, Director at Arlington Economic Development, to share his thoughts on some of the key trends affecting place branding in the USA and Canada, such as pro-active advocacy, positive citizen engagement and the challenge of reacting to negative publicity and policy.

label_outline Citizen Engagement Economic Development Investment Promotion Private Sector Talent Attraction
In The Spotlight

Interview with Conrad Bird, Director of the GREAT Britain Campaign

Ahead of the inaugural City Nation Place UK conference, we asked Conrad Bird, Director of the GREAT Britain campaign, why he believed it was important for the key decision makers in UK place branding to share their insights and learn from each other's experiences, as well as what he considers to be the international perception of Brand Britain.

label_outline Citizen Engagement Cultural Heritage Destination Marketing Economic Development Investment Promotion Place Branding Private Sector Reputation Tourism