Smart Cities

logo Emma Håkansson Head of Destination Development, City of Helsingborg, Sweden

Ushering in the digital age of tourism

What does digital transformation actually look like in the destination marketing and investment promotion space? Emma Håkansson, Head of Destination Development for the City of Helsingborg, Sweden, explained how they transitioned from tourist information centres to a digital-first approach.

label_outline Tourism Smart Cities Digital Reputation Destination Marketing
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