Destination Marketing

Forging new sustainable standards for luxury travel

How can tourism destinations develop regenerative tourism solutions after COVID-19? Aradhana Khowala, the Chair of the Red Sea Development Company's advisory board, shares why it's so important for luxury tourism to bounce back greener, and what learnings there are for smaller destinations looking to improve their own sustainable approaches.

label_outline Sustainability Destination Management Tourism Destination Marketing

The Vilnius Model: How to keep people smiling

Vilnius caught the attention of the world with their innovative strategies to support their citizens and businesses throughout the pandemic. We reached out to the Director of Go Vilnius, Inga Romanovskiene, to understand more about their place branding strategy - and to discover the secret to using humour successfully in your marketing.

label_outline Place Branding Crisis Management Tourism Destination Marketing Citizen Engagement

The unsung benefits of attracting international students to your destination

Are you currently working to attract international students to your destination? If the answer is no, then the chances are that you’re missing a trick. We reached out to three destinations who have been incorporating their study proposition into their broader place brand strategy to understand how they have leveraged their international student attraction to deliver back on their city’s values.

label_outline Economic Development Soft Power Talent Attraction Destination Marketing

Five ideas everyone should take away from the City Nation Place World Congress

Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us

label_outline Destination Marketing Data Talent Attraction Place Branding Economic Development Destination Management Citizen Engagement Tourism Sustainability Investment Promotion
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