Destination Marketing

Growing Indigenous tourism in Canada: Case Study

Supporting Indigenous businesses can have a positive ripple effect on the local economy. Learn how Indigenous tourism operators and destination marketers are collaborating on product development and capacity building as Alphabet's Cathy Kirkpatrick shares expertise from three tourism stakeholders moving the needle on Indigenous tourism growth.

label_outline Collaboration Cultural Heritage Destination Management Destination Marketing Private Sector

Stepping out into the sun: Canberra’s new brand positioning aims to sway hearts and minds

Canberra is the capital city of Australia. But it’s not Australia’s most famous city. To tackle misconceptions about the city, the team at Canberra are unearthing the city’s DNA to position the city in a way that reflects their everyday reality and showcases Canberra’s strengths to a domestic and international audience. Isaac Mizrachi, Senior Director – Marketing for VisitCanberra, caught up with us to outline the strategy and vision for the city, as well as his top tip for other destinations looking to grow awareness of their place.  

label_outline Advocacy Citizen Engagement Destination Marketing Reputation

Say bye to surveys and hello to online sentiment analysis: A guide for tourism boards

In today’s digital world, sentiment analysis and online listening have become powerful tools for tourism boards to gain deeper insights into travellers’ opinions and experiences. Trove's Charlotte Slater outlines why tourism boards should move away from surveys and gives you all the information you need to start integrating social listening and sentiment analysis into your strategic planning.

label_outline Data Destination Marketing Digital Reputation Social Media Tourism

New research from City Nation Place highlights emerging priorities for place brand and marketing organisations

Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty, it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…

label_outline Collaboration Data Destination Marketing Economic Development Place Branding Sustainability

Making your KPIs work harder for your organisation

How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.

label_outline Citizen Engagement Data Destination Marketing Economic Development Place Branding Place Making Reputation

The rise of sustainable travel and the role for Destination Management Organisations

Today’s traveller is focused on planning more personalised and meaningful travel experiences than ever before. For Destination Management Organisations, this presents an opportunity to grow their demand in this area by utilising comprehensive, timely and regular insights to better understand the needs and dynamics of their visitors and to get a sense of how their destination is doing in relation to their competitive set.

label_outline Data Destination Marketing Sustainability
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