The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.
As we transition to the “rebound” phase of the COVID-19 global pandemic, the tourism industry is facing the question: what will the “new normal” look like, and what is our “re-opening” strategy?
As the tourism industry tentatively looks towards restarting, domestic tourism will hold the key to recovery for many. Discover winning strategies to promote your domestic offering to the right audiences.
How can destinations begin their recovery? With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.
Azerbaijan took the world by storm with their 2018 “Take Another Look” campaign which encouraged travellers to see the nation’s wonderful diversity. We reached out to Fidan Aliyeva, Azerbaijan Tourism Board, to understand the key to their successful design identity and how an organisation that is still forging its path adapted to the new challenges of COVID-19.
From inter-institutional collaboration to ambitious decarbonisation plans, discover how the Costa Rican nation brand became the core of the national consensus for the new century in their award -winning case study.
What was apparent during last week's Americas conference is that places across the USA and Canada are rising to the challenges created by COVID-19. Here are six of the most common challenges faced by place branders in North America, and how cities, states and regions are pivoting to tackle these challenges.
A new threat is emerging for place marketers – the recession. How can you advocate for your marketing budget in the midst of pandemic? And what can we learn from brands who have mastered their COVID marketing?
Oslo was named the 2019 European Green Capital - in large part due to their ambitious communication strategy. Discover how they created awareness and challenged stakeholders to align their messaging with this sustainable positioning.
Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.
What does it mean to be a destination when visitors can no longer travel? Far from obstacle or paralysis, COVID-19 should be a call-out for innovators to create new and timely solutions. How can you utilise this time to make your destination seem so desirable that it's the first place people want to visit when the travel restrictions are lifted?
In late 2018 it was announced that the Mexican Tourism Promotion Council would be disbanded. A year and a half on, we spoke with Carlos Alberto González González, Director General of the newly relaunched Visit Mexico, to understand how they’re collaborating with industry partners as well as how data is enabling a low-budget promotion strategy during COVID-19.
We’ve been keeping an eye out for destination marketing and investment promotion approaches that walk the line between remaining true to their place brand identity and acknowledging the sensitivities of the COVID-19 crisis. These are nine of our favourites…
While tourism and promotion campaigns have mostly ground to a halt, DMOs and EDOs around the world are reinventing themselves to take a more active role in destination and community management. How are they achieving this?
While there’s no certainty on when COVID-19 lockdown measures will be relaxed across the globe, one thing destination marketers can control is how we prepare to move forward post-crisis. How can you shore up your domestic tourism strategy to promote long-term recovery?
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