Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty, it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…

Even as the pandemic restrictions lifted, many workers who could work from home chose not to return to commuting to Washington DC. The challenge: How to encourage people to return to their DC office, and return to participating in all the aspects of city life they used to love in DC?

How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.

Today’s traveller is focused on planning more personalised and meaningful travel experiences than ever before. For Destination Management Organisations, this presents an opportunity to grow their demand in this area by utilising comprehensive, timely and regular insights to better understand the needs and dynamics of their visitors and to get a sense of how their destination is doing in relation to their competitive set.

How can you tell the best story about your place in the best way? We caught up with Alessio Nesi, Creative Director of BBC StoryWorks, and Samantha Adams, VP of Advertising Sales, to talk about what it takes to market a destination in 2022, ahead of their talk at City Nation Place Global on 10^th November.

Since its launch, the GREAT Campaign has created a wealth of world-class place marketing campaigns - but what's the secret to their success? Before Andy Pike, Director of the GREAT Britain & Northern Ireland Campaign, joins us at City Nation Place UK, we caught up with him to understand more about the strategy and vision behind the campaign.