People didn't have a perception of Norwich at all, and that needed to change in order for the city to compete with other UK honeypot destinations. Enter Norwich's place brand strategy to be the City of Stories.

It’s always a challenge to summarise a day and a half’s worth of content into a single article (the wine at the after party almost certainly didn’t help!), but here are our key takeaways from the conference.

Before he joins us in Pittsburgh for City Nation Place Americas on May 11-12^th, Adam Burke, CEO of Los Angeles Tourism & Convention Board, shares how they’re collaborating with stakeholders across the city to deliver a greater quality of life for their residents.

Cape Town and the Western Cape has space – lots of it. But they offer more than just beautiful wide-open spaces. There’s the experience of what it feels like to be here. Find out how they worked with Neverending Tourists to share the best of the region with the world.

What does an exploding whale have to do with COVID safety measures? Find out how Doncaster Council went viral with their history lessons on Twitter.

Discover how the Kansas City Area Development Council embarked on a project to reset the region's image with a new brand - 'KC Heartland' - and how they encouraged their community to embrace the new strategy.

Digital nomads stay longer, explore deeper, and spend more than a more traditional tourist, sitting perfectly at the intersection between visitor and resident. Here are six ways that places put the focus on digital nomads over the past two years, and what makes their campaign stand out from the crowd…

As a small country at the bottom edge of the world, the challenge for Chile is to make itself known, individualise itself from the region, and generate opportunities for its people. And to do that, they needed a solid foundation of data...

Destinations want MICE events to be well attended and for the economy to benefit from the event. Here are common challenges destinations face, as well as top tips to successfully promote MICE travel in 2022.

By identifying a unique – and authentic – identity for your city, then it’s possible to make a real impact with your core audience regardless of your size or international renown. Here’s how second and third-tier cities around the world are making a name for themselves…

What sells newspapers and subscriptions can be hugely damaging to the respective nation, or city, often blowing concerns vastly out of proportion and creating long-lasting reputational impacts that take months or even years to overcome. So how can places retake control of the narrative to tell a new story?