Destination Marketing

Berlin’s Culture Project: plans for recovery after a year in lockdown

Berlin is arguably one of the cultural powerhouses of the world. With the global cultural sector devastated after a year of lockdown, we reached out to Burkhard Kieker, CEO of Visit Berlin, to discover what the city’s plans were for recovery, and how they have reframed their approach from ‘attracting tourists’ to ‘having guests’.

label_outline Reputation Destination Marketing Tourism Place Branding

City vs region: how cities and communities within regions can collaborate rather than compete in the recovery?

Will the opportunities to share resources and market the bigger picture as a regional organisation provide greater support for recovery planning post-Corona? What are the challenges and the benefits: what lessons can we learn from places doing it well?

label_outline Economic Development Crisis Management Destination Marketing Collaboration

Future-proof recovery strategies: auditing your planning for sustainability

City Nation Place has been delighted to partner with The Travel Foundation to offer destinations the opportunity of a recovery plan review. Discover the learnings from that process, alongside Kevin Eshkawkogan, Indigenous Tourism Ontario, Andrew Grossmann, Colorado Tourism Office, Patricia Maher, Grenada Tourism Authority, and Kim Robertson, Scottish Enterprise.

label_outline Sustainability Destination Management Tourism Destination Marketing

Brand Bergen

As an iconic city and region, Bergen naturally comes with an inheritance of many clichés and tired symbols – and so did the former Visit Bergen profile, created in 2000. The identity wasn’t made for digital surfaces, and the positioning of ‘Gateway to the Fjords’ could communicate that it was only as a stop-over destination on the way to somewhere else.

label_outline Tourism Design Destination Marketing
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