Destination Marketing

Collaboration is king: identifying the key opportunities for collaboration in place branding

Collaboration is key to success in place branding. If you’re able to find a common ground and a common way of working, you can increase the impact of your strategies significantly - and create a more resilient future for your place. But what should you be keeping in mind to promote better collaborative partnerships?

label_outline Collaboration Destination Marketing Investment Promotion Place Branding Soft Power

Keeping Austin weird in the face of huge success

Austin has seen phenomenal growth in recent decades, but what does this mean for the future of the city’s place brand proposition? We reached out to Tom Noonan, President & CEO at Visit Austin, to understand how they’ve been managing the momentum of their growth and what they’ve done to support their local residents and businesses as they recover from COVID-19.

label_outline Citizen Engagement Destination Management Destination Marketing Place Branding Reputation Tourism

Four thought-provoking themes from City Nation Place Americas 2021

Last week, we welcomed over 300 place branding leaders organisations across North America for two days of inspirational and thought-provoking discussions on how places can adapt and evolve to meet the new realities we’re facing. It was a challenge boiling the conference down to just a few key takeaways, but these are the four themes that resonated most for us throughout the conference...

label_outline Citizen Engagement Collaboration Destination Management Destination Marketing Economic Development Place Branding Place Making

Arctic exploration, Inuit communities, and the future of Greenland’s tourism

What do the polar explorer, Roald Amundsen, and Greenland’s new tourism strategy have in common? Answer: They both built their success around Inuit knowledge and the spirit of exploration. We caught up with Hjörtur Smárason, CEO of Visit Greenland & one of our 2021 CNP Awards Judges, to understand how Greenland is forging a path to recovery.

label_outline Destination Management Destination Marketing Tourism Sustainability
Load more