To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.

Tourism is no longer driven by desire alone, but by policy, geopolitics, access, and alignment. BRASH’s Tom Miller unpacks the trends shaping the future of travel in 2026 and beyond.

Erik de Roos, CMO for the South Australian Tourism Commission, sat down with us to explain how they landed on ‘simple pleasures’ as the cornerstone for their place brand strategy, as well as how and why they partnered with local creatives to bring the approach to life.

The new challenge for place brand and marketing teams is this: How do you make sure that the information surfaced about your place by AI is accurate and on brand? Here are the areas you should be prioritising to adapt to the new era of Generative Engine Optimisation (GEO).

Yes, place websites still matter in an AI-driven discovery environment. But not in the way many place leaders expect. Here's what you need to know in 2026 and beyond.

Larisa McBean, Tourism Specialist at the Jamaica Social Investment Fund, took us behind-the-scenes of this award-winning “Yaad Luv” campaign – including how they structured the partnership to ensure success, what they learned throughout the process, and how it’s providing a foundation for recovery after Hurricane Melissa.

If you're starting out in place branding or place marketing, what are the essential skills you need? CNP Future Leader, Julie Madsen, sat down with us to talk about what she's learned in her first three years at Visit Ventura and what she wished she'd known on her first day in role.

Influencing the AI narrative about your region isn’t about chasing algorithms, it’s about being consistent and credible. Here are six practical ways each team can help guide the messaging that AI and search engines are sharing about your region.

Yesterday’s place marketing playbook won’t deliver for tomorrow’s audiences. Against a turbulent communications backdrop, what should city and nation teams be doing to future proof their marketing strategies?

Today, DMOs must prove that every euro, dollar, or pound spent delivers real value—not just in clicks, but in community outcomes. Amadeus's Sol Freixa explores the evolving role of DMOs and why that requires smarter measurement.

Amanda Lumley, CEO of Destination Plymouth, joined us to explore how they’ve evolved their place brand strategy to seize new opportunities and ensure a thriving future for their community.

The more advertising is ingrained into our digital experience, the more consumers learn to gloss over it. To get you thinking outside the box, our expert partners have shared a selection of their favourite non-digital place marketing activations...

This guide dives into ten powerful AI tools to explore what they’re best at, where they fall short, and how place marketers can use them to be more creative, strategic, and efficient

Climate risk affects all areas of the tourism industry. The Travel Foundation's Ben Lynam outlines how destinations can make sure they're prepared for extreme weather events and how to develop a more sustainable tourism model. 

As traveller expectations evolve, Destination Management Organisations (DMOs) must rethink how they engage audiences throughout the travel journey - starting with inspiration. Amadeus explore five core insights from the Travel Dreams report and what they mean for destination marketers.