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Destination Marketing

What does 5G mean for place marketing, placemaking and place branding?
Trends & Ideas

What does 5G mean for place marketing, placemaking and place branding?

5G has been in the pipeline since as early as 2008. Today, 5G is nearly in our grasp and 2020 will see the first roll out of commercially viable 5G in consumer devices. But what does it really mean for cities? For businesses? Will 5G herald the next wave of digital transformation or will we just be living in a faster version of our current society?

label_outline Destination Management Data Tourism Smart Cities Place Branding Digital Reputation Destination Marketing
7 top tips for destination marketing and investment promotion during the COVID-19 pandemic
Strategy Toolbox

7 top tips for destination marketing and investment promotion during the COVID-19 pandemic

We are living in unprecedented times. And in the midst of it all, destination marketing and investment promotion organisations are taking stock and rapidly evolving their role. In the face of a global crisis, what can DMOs and IPOs constructively do to mitigate the damage?

label_outline Crisis Management Investment Promotion Destination Marketing Destination Management
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Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19
Trends & Ideas

Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

label_outline Tourism Reputation Destination Marketing Destination Management Crisis Management
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    Clare Dewhirst Founder and Director, City Nation Place
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    Keith Tan Chief Executive, Singapore Tourism Board
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    Leah Chandler Chief Marketing Officer, Discover Puerto Rico
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    Chris Chiames Chief Communications Officer, Carnival Cruise Line
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    Will Seccombe President, Connect Travel
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    John Bradbury Managing Director, Issues & Crisis, Ketchum
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    Sara Garibaldi Managing Director, Travel & Economic Development, Ketchum
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International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

label_outline Economic Development Digital Reputation Destination Marketing Tourism Destination Management Reputation Private Sector Place Branding Investment Promotion
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