Is AI-optimisation the future of place marketing?
The arrival of Generative AI has changed the rules of the game. While AI can presently only reiterate existing content, it has lowered the barrier to creating content and challenged marketers to develop truly stand out creative. We caught up with Stefan Hawes, VP of Global Marketing for Destination Vancouver, to understand how destination marketers should be responding to the emergence of Generative AI technologies and the importance of being more innovative, and niche in your place marketing.
What do you think the biggest opportunity is for destinations who are looking to engage new audiences?
Oooh. Interesting question. Very broad though! Even though this is a technology related interview, I’m going to give a very non-technology based response.
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