The history of place branding is at once long and short. The world’s best known cities and countries are benefiting from a reputation that is centuries in the making, but the strategic management of your place’s reputation is largely in its infancy still.

Christian Biller, Brand Strategist for the Swedish Institute and industry veteran, joined us to talk about how approaches to nation branding have evolved over the past decade, what skills place leaders need to succeed in the face of disinformation, and how you can future-proof your strategy.

It's great to see that you're enjoying our content.

You've already read one article this month. Please sign in or create an account to continue reading - it's completely free and will only take a minute!

Thank you for using City Nation Place!

To access please sign in