City Nation Place Global

7th Annual Conference

room Glaziers Hall, London SE1


Wednesday 3 November

Placemaking Tour: London’s Southbank

An optional extra opportunity for in-person attendees only – join a group of delegates to explore the Southbank area of London from a place-making perspective. More details to follow.

Welcome Reception

6pm – 7.30pm GMT

For in-person attendance only

All delegates attending the City Nation Place Global conference are invited to join this first networking event in the River Room at Glaziers Hall, with views over the River Thames.  You will also have the opportunity to meet delegates finishing their day at the City Nation Place UK conference.   Your Welcome Reception tickets are included in your Global conference ticket – but we do ask you to RSVP to confirm your attendance.


City Nation Place Global Conference

Thursday 4th November 

  • 08:30


  • 09:00

    Welcome: Introduction to the day from Conference Chair

  • 09:15

    The crystal ball session

    • What predictions are place brand and marketing leaders making for the future role of place brands
    • How do we believe the pandemic has affected those core tenets of a place brand strategy: civic pride, investment, talent attraction, tourism
    Asbjørn Overgaard Christiansen
    Asbjørn Overgaard Christiansen CEO / Managing Director, Copenhagen Capacity
    Øyvind Såtvedt
    Øyvind Såtvedt Managing Director, Osloregionen
  • 10:10

    Building your international brand through cultural diplomacy

    • How do you create the foundations to promote your cultural identity on an international stage?
    • Rather than competing for attention in an oversaturated market, how can cities or nations think ‘slower’ in order to deliver longer-term positive impacts?
    • Engaging with your diaspora more effectively to showcase your culture
    Volodymyr Sheiko
    Volodymyr Sheiko Director General, Ukrainian Institute
  • 10:30

    One nation, one region, one city

    • How The Netherlands Perspective 2030 vision is creating a narrative framework for place brands across the country
    • Translating the nation brand vision at city and region level
    Jos Vranken
    Jos Vranken Managing Director, NBTC Netherlands Marketing
    Cor Jansen
    Cor Jansen Director, Utrecht Marketing
  • 11:00

    Refreshments & networking

  • 11:30

    A digital brand for a world of virtual interaction

    • How to re-create your brand values and brand story in a digital world – and why
    • Case study: Helsinki, Home Delivered
    Anu Syrmä
    Anu Syrmä Marketing Director, Helsinki Marketing
  • 12:00

    Breakout sessions

    Choose from the following sessions to attend

  • 12:40

    Breakout sessions

    • Investment attraction for the new world of investment decision-making

      • What have we learned about how the investment decision-making process is changing?
      • How to create a strong digital identity and stronger place storytelling to support your investment attraction strategy

      Hosted by Wall Street Journal Barrons Group

    • Redefining community: finding the intersection of resident, stakeholder and visitor values

      • Why great placemaking brands find the common ground between what local residents, business owners and elected officials value most and what visitors are seeking from the places they visit
      • Exploring how this approach can be leveraged to build an effective brand strategy
      Craig Compagnone
      Craig Compagnone COO, MMGY Global
  • 13:15

    Working lunch

    13.20pm – 14.15pm    

    In-person delegates join a round table discussion, signposted by topic, to meet with fellow delegates and learn from the peer-to-peer discussion

    Virtual delegates join a virtual round table room, signposted by topic, to meet with fellow delegates and learn from the peer-to-peer discussion

  • 14:20

    Measuring the impact of place brand strategies on place economies

    Sharing the first insights from the ground-breaking place brand measurement study being carried out by Bloom Consulting, with the support of City Nation Place Connections members

    Gonzalo  Vilar
    Gonzalo Vilar Head of Strategy, Bloom Consulting
  • 14:40

    Evolving your place brand strategy to drive change

    • Leveraging your place brand to bring stakeholders together around a new vision
    • Ensuring your brand conversations engage your citizens and an international audience
    Sithembile Ntombela
    Sithembile Ntombela Chief Executive, Brand South Africa
  • 15:15

    Building resilience into your place brand and your place economy

    The Right Honourable Edmund Bartlett
    The Right Honourable Edmund Bartlett Minister for Tourism, Jamaica
  • 15:35

    Refreshments & networking

  • 15:50

    Place brand strategies and sustainable development goals: balancing collaboration and competition

    Claire Prentice
    Claire Prentice Interim Director, Brand Scotland
  • 16:30

    Closing keynote: Inspiring belief in your vision for your place brand

    • How storytelling is providing the rocket fuel to support Swedish cities’ journeys towards climate neutrality
    • Facts don’t motivate, emotional connections do – understanding how to motivate and engage people in your vision for your place
    Per Grankvist
    Per Grankvist Chief Storyteller, Viable Cities
  • 17:00

    The City Nation Place Awards

    Announcing the winners of the 2021 City Nation Place Awards

    Entry deadline: 9 September 2021

  • 17:45

    Close of conference - Farewell drinks