City Nation Place Global
8th annual City Nation Place Global at De Vere Grand Connaught Rooms, London
We are currently building the agenda and confirming new speakers – SIGN UP HERE to stay in touch with the developing program. If you would like to suggest a speaker, please contact clare@citynationplace.com.
WEDNESDAY 9 NOVEMBER
Morning: Optional additions to your City Nation Place Global agenda. Please select and pay for these when registering your conference place
9.30am – 12pm
Place Shaping Tour A, BRIXTON
Hosted by the Brixton Business Improvement District [BID] team, this tour will provide an insider’s guide to the distinctive south London district, famous for its markets and Caribbean culture. How is the BID team working to build economic opportunities whilst retaining the distinctiveness of the area and engaging the community?
OR
9.30am – 12pm
Place Shaping Tour B, CLERKENWELL & FARRINGDON
Hosted by the Central District Association BID team, this tour will provide an insider’s view of the development of the districts of Clerkenwell and Farringdon. Historically home to the famous Smithfield meat market, watchmakers, designers and print specialists, the district has undergone many transformations and the opening of the new cross-London Elizabeth line promises more change. How is the BID team working to ensure that the benefits of this huge investment in infrastructure will deliver social mobility and benefits to the local businesses?
OR
9.30am – 12.45pm
Think Tank
Two x workshop sessions, lunch included
9.00am: Registration
9.30am – 11am: Developing a place brand narrative to support your place brand strategy
Led by:
Join this session to gain the tools you need to connect your strategy with your identity and to engage with all stakeholders more effectively
- What do we actually mean by “place brand narrative”?
- How to listen
- Breaking down the steps to developing a unifying narrative
11.15am – 12.45pm: Session Two: TBC
12.45pm – 1.30pm: Lunch
Afternoon: Conference for all delegates
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13:45
Registration for all delegates
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14:15
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14:25
Understanding geopolitical pressures on city, nation, and place brands
How the pandemic, conflict, energy and food markets, and climate change are impacting on diplomacy, investment, and tourism
The diplomatic and strategic soft power response
Case study: evolution of a place brand in response to change
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15:30
Refreshments, break, one-to-one meetings
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16:00
Understanding the global talent crisis and how your place brand strategy can respond effectively
At a national, regional, and city level
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16:40
Strengthening your place brand through place-to-place and regional collaboration
Three inspiring case studies demonstrating collaboration at a country-to-country, city-to-city, and district-to-district level followed by a panel discussion to unearth the challenges and how our speakers have made these collaborations work
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17:30
Networking drinks reception
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19:00
The City Nation Place Global Dine-Around
Delegates have the opportunity to book on to dinners as an optional extra to your conference ticket and/or hosted by sponsors
THURSDAY 10 NOVEMBER
How are place brand and marketing organisation leaders ensuring that ambitious strategies are delivered, sometimes with challenged budgets? Panel discussion focusing on… Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence – investors, talent, and visitors. What are the keys to identifying and developing your place’s unifying narrative and vision? Case study presentations and discussion to focus on: The pandemic has created or accelerated changes in what makes a place attractive to citizens, business, and visitors. In this session we’ll explore through different case studies how nations, regions, and cities are investing in and promoting place attractiveness to stand out from the crowd. Sports & the outdoor life Learn from the former CEO of Visit Tulsa and now director of the USA BMX Foundation how private and public sector can work together to build a strong sports and outdoor proposition. How are city authorities, destination marketing organisations, chambers and economic development organisations working to leverage this proposition to stand out from the crowd? Celebrating the finalists and announcing the winners of the 2022 City Nation Place Awards
08:00
Sponsor opportunity for a Breakfast Briefing for a limited group of delegates
09:00
09:05
CEO Panel: From strategy to implementation
09:45
10:10
Case Study
10:30
Refreshments, networking, one-to-one meetings
11:00
Breakout sessions: choose your stream
Hosted by IPSOS
Hosted by New York Times
Hosted by Simpleview
11:40
Breakout sessions: choose your stream
Breakout host to be confirmed
Breakout host to be confirmed
Breakout host to be confirmed
12:20
Breakout sessions: choose your stream
Hosted by Crowdriff
Hosted by MMGY
Breakout host to be confirmed
12:55
Lunch
14:00
Leveraging and building place brand strategies as a unifying narrative
15:15
Refreshments, networking, one-to-one meetings
15:45
Standing out from the crowd: innovation in place brand attractiveness propositions
16:45
The City Nation Place Awards
17:30
Closing drinks
18:00
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Todd Babiak worked for a decade helping organizations and places build brands and strategies. He did it by uncovering a common narrative, and using it to inspire unity and action. Like all consultants, he sometimes wondered why his clients didn’t do everything he suggested. When one of his clients, the State of Tasmania, was looking for someone to lead the story and strategy work Todd had completed, he leapt into implementation. Today he is learning a lot about the real world as CEO of Brand Tasmania.
Clare is the founder and director of City Nation Place, the global forum for place branding and place marketing. City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, a membership group, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Clare is the founder and director of City Nation Place, the global forum for place branding and place marketing. City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, a membership group, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
Todd Babiak worked for a decade helping organizations and places build brands and strategies. He did it by uncovering a common narrative, and using it to inspire unity and action. Like all consultants, he sometimes wondered why his clients didn’t do everything he suggested. When one of his clients, the State of Tasmania, was looking for someone to lead the story and strategy work Todd had completed, he leapt into implementation. Today he is learning a lot about the real world as CEO of Brand Tasmania.