City Nation Place Global

8th annual City Nation Place Global at De Vere Grand Connaught Rooms, London

We are currently building the agenda and confirming new speakers – SIGN UP HERE to stay in touch with the developing program.  If you would like to suggest a speaker, please contact

Morning: Optional additions to your City Nation Place Global agenda.  Please select and pay for these when registering your conference place

9.30am – 12pm

Place Shaping Tour A, BRIXTON

Hosted by the Brixton Business Improvement District [BID] team, this tour will provide an insider’s guide to the distinctive south London district, famous for its markets and Caribbean culture.  How is the BID team working to build economic opportunities whilst retaining the distinctiveness of the area and engaging the community? 


9.30am – 12pm


Hosted by the Central District Association BID team, this tour will provide an insider’s view of the development of the districts of Clerkenwell and Farringdon. Historically home to the famous Smithfield meat market, watchmakers, designers and print specialists, the district has undergone many transformations and the opening of the new cross-London Elizabeth line promises more change.  How is the BID team working to ensure that the benefits of this huge investment in infrastructure will deliver social mobility and benefits to the local businesses?


9.30am – 12.45pm

Think Tank

Two x workshop sessions, lunch included

9.00am: Registration

9.30am – 11am: Developing a place brand narrative to support your place brand strategy

Led by:

Todd Babiak CEO Brand Tasmania Bio

Join this session to gain the tools you need to connect your strategy with your identity and to engage with all stakeholders more effectively

  • What do we actually mean by “place brand narrative”?
  • How to listen 
  • Breaking down the steps to developing a unifying narrative

11.15am – 12.45pm: Session Two: TBC

12.45pm – 1.30pm: Lunch


Afternoon: Conference for all delegates

  • 13:45

    Registration for all delegates

  • 14:15

    Welcome, and introduction to the conference objectives

  • 14:25

    Understanding geopolitical pressures on city, nation, and place brands

    How the pandemic, conflict, energy and food markets, and climate change are impacting on diplomacy, investment, and tourism  

    The diplomatic and strategic soft power response

    Case study: evolution of a place brand in response to change

  • 15:30

    Refreshments, break, one-to-one meetings

  • 16:00

    Understanding the global talent crisis and how your place brand strategy can respond effectively

    At a national, regional, and city level

  • 16:40

    Strengthening your place brand through place-to-place and regional collaboration

    Three inspiring case studies demonstrating collaboration at a country-to-country, city-to-city, and district-to-district level followed by a panel discussion to unearth the challenges and how our speakers have made these collaborations work

  • 17:30

    Networking drinks reception

  • 19:00

    The City Nation Place Global Dine-Around

    Delegates have the opportunity to book on to dinners as an optional extra to your conference ticket and/or hosted by sponsors


  • 08:00

    Sponsor opportunity for a Breakfast Briefing for a limited group of delegates

  • 09:00
  • 09:05

    CEO Panel: From strategy to implementation

    How are place brand and marketing organisation leaders ensuring that ambitious strategies are delivered, sometimes with challenged budgets?  Panel discussion focusing on…

    • Organisational structure and building more effective teams
    • Building better collaboration with counterpart place organisations and other stakeholders
    • Using data and technology to deliver better responses to challenges and opportunities
    • Setting the right KPIs
  • 09:45

    Measuring the impact of place brand strategies

    An update on the holy grail project undertaken by City Nation Place and Bloom Consulting to establish measurable evidence of the ROI of place brand strategies

  • 10:10

    Case Study

  • 10:30

    Refreshments, networking, one-to-one meetings

  • 11:00

    Breakout sessions: choose your stream

    • Hosted by IPSOS

    • Hosted by New York Times

    • Hosted by Simpleview

  • 11:40

    Breakout sessions: choose your stream

    • Breakout host to be confirmed

    • Breakout host to be confirmed

    • Breakout host to be confirmed

  • 12:20

    Breakout sessions: choose your stream

    • Hosted by Crowdriff

    • Hosted by MMGY

    • Breakout host to be confirmed

  • 12:55


  • 14:00

    Leveraging and building place brand strategies as a unifying narrative

    Place brand strategies require a strong, authentic narrative to engage 

    and motivate all stakeholders, and to inspire and attract the audiences you wish to influence – investors, talent, and visitors. What are the keys to identifying and developing your place’s unifying narrative and vision?

    Case study presentations and discussion to focus on:

    • Sustainability
    • Diversity, equity, and inclusion
    • Civic pride
  • 15:15

    Refreshments, networking, one-to-one meetings

  • 15:45

    Standing out from the crowd: innovation in place brand attractiveness propositions

    The pandemic has created or accelerated changes in what makes a place attractive to citizens, business, and visitors. In this session we’ll explore through different case studies how nations, regions, and cities are investing in and promoting place attractiveness to stand out from the crowd.

    Sports & the outdoor life

    Learn from the former CEO of Visit Tulsa and now director of the USA BMX Foundation how private and public sector can work together to build a strong sports and outdoor proposition.  How are city authorities, destination marketing organisations, chambers and economic development organisations working to leverage this proposition to stand out from the crowd?

    Ray Hoyt
    Ray Hoyt Executive Director, USA BMX Foundation
  • 16:45

    The City Nation Place Awards

    Celebrating the finalists and announcing the winners of the 2022 City Nation Place Awards

  • 17:30

    Closing drinks

  • 18:00