City Nation Place Global

7th Annual Conference

room Glaziers Hall, London SE1


Wednesday 3 November

Placemaking Tour: London’s Southbank

An optional extra opportunity for in-person attendees only – join a group of delegates to explore the Southbank area of London from a place-making perspective. 

Welcome Reception

5.30pm – 7pm GMT

For in-person attendance only

All delegates attending the City Nation Place Global conference are invited to join this first networking event in the River Room at Glaziers Hall, with views over the River Thames.  You will also have the opportunity to meet delegates finishing their day at the City Nation Place UK conference.   Your Welcome Reception tickets are included in your Global conference ticket – but we do ask you to RSVP to confirm your attendance.


City Nation Place Global Conference

Thursday 4th November 

  • 08:15


  • 08:50

    Welcome: Introduction to the day from Conference Chair

  • 09:00

    The crystal ball session

    • What predictions are place brand and marketing leaders making for the future role of place brands
    • How do we believe the pandemic has affected those core tenets of a place brand strategy: civic pride, investment, talent attraction, tourism
  • 10:00

    One nation, one region, one city

    • How The Netherlands Perspective 2030 vision is creating a narrative framework for place brands across the country
    • Translating the nation brand vision at city and region level
  • 10:30

    A digital brand for a world of virtual interaction

    • How to re-create your brand values and brand story in a digital world – and why
    • Case study: Helsinki, Home Delivered
    Anu Syrmä
    Anu Syrmä Marketing Director, Helsinki Marketing
  • 11:00

    Refreshments & networking

  • 11:30

    Building your international brand through cultural diplomacy

    • How do you create the foundations to promote your cultural identity on an international stage?
    • Rather than competing for attention in an oversaturated market, how can cities or nations think ‘slower’ in order to deliver longer-term positive impacts?
    • Engaging with your diaspora more effectively to showcase your culture
    Volodymyr Sheiko
    Volodymyr Sheiko Director General, Ukrainian Institute
  • 11:50

    Breakout sessions

    Choose from the following sessions to attend

    • Post-Pandemic Priorities for City destinations: Perspectives of Londoners and Parisians

      • What are residents of major cities concerned about beyond the COVID-19 pandemic?
      • What is the outlook of city residents regarding pandemic recovery, key community services, and policy issues?
      • What lessons should other destinations take based on the perceptions of London and Paris residents?
    • How to engage international audiences in your place brand’s sustainable values

      • Understanding how international audiences respond to climate change news and sustainable brand storytelling 
      • Improving the targeting of your messaging 
      Craig Webb
      Craig Webb Sales Director, The New York Times
      Raquel Bubar
      Raquel Bubar Managing Director, T Brand Studio International, The New York Times
  • 12:30

    Breakout sessions

  • 13:10

    Working lunch

    13.15pm – 14.05pm    

    In-person delegates join a round table discussion, signposted by topic, to meet with fellow delegates and learn from the peer-to-peer discussion

    Virtual delegates join a virtual round table room, signposted by topic, to meet with fellow delegates and learn from the peer-to-peer discussion

  • 14:15

    Evolving your place brand strategy to drive change

    • Leveraging your place brand to bring stakeholders together around a new vision
    • Ensuring your brand conversations engage your citizens and an international audience
    Sithembile Ntombela
    Sithembile Ntombela Chief Executive, Brand South Africa
  • 14:35

    Measuring the impact of place brand strategies on place economies

    Sharing the first insights from the ground-breaking place brand measurement study being carried out by Bloom Consulting, with the support of City Nation Place Connections members

    Gonzalo  Vilar
    Gonzalo Vilar Head of Strategy, Bloom Consulting
  • 15:00

    Breakout sessions

    • Understanding the value and strength of nation brands post-COVID

      • Discussing the findings of the latest Brand Finance Nation Brands 2021 report, which ranks the world’s top 100 most valuable and strongest nation brands
      • Reflecting on the case study of the United States – what damage has Trump done, and can Biden repair it? Drawing on the Global Soft Power Index, with survey extended to 100,000 respondents in 100 countries
    • Crumbling Cookies

      Learn how to prepare for a future cookie-less world and the step changes you should be making to your digital marketing strategies today.

      Krishan Gandhi
      Krishan Gandhi Head of Data & Analytics, iCrossing
  • 15:35

    Refreshments & networking

  • 16:00

    Building resilience into your place brand and your place economy

    The Right Honourable Edmund Bartlett
    The Right Honourable Edmund Bartlett Minister for Tourism, Jamaica
  • 16:20
  • 17:00

    The City Nation Place Awards

    Announcing the winners of the 2021 City Nation Place Awards

  • 17:45

    Close of conference - Farewell drinks