City Nation Place Global

6th Annual Conference

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Agenda

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City Nation Place Global Conference

Thursday 12 November 

  • 09:00 GMT Building the place brand with structure and purpose to support a resilient future: Australia

    • Why taking the longer-term view of place brands supports place economies more effectively
    • Identifying and implementing the key elements of a resilient place brand strategy
    • What Australia has learned from the process and how the new Australia brand strategy will support the country’s future 
    Fiona De Jong
    Fiona De Jong
    Head of Australia's Nation Brand, Australian Trade and Investment Commission
  • 09:20 GMT CEO Panel: Key learnings from 2020 and rebuilding with a new vision

    • What are the learnings for place brand and place marketing teams from the crisis and recovery process that we have all been going through?
    • How should organisations be thinking about their structures, skillsets, partnerships, and collaborations to ensure they are more effective in supporting and driving recovery?
    Dana Young
    Dana Young
    President & CEO, Visit Florida
  • 09:50 GMT Quantifying the intangible benefits for tourism for place economies

    In a global economy recovering from the pandemic, there will be a great focus on numbers.  But to rebuild confidence and enthusiasm for tourism, we should not forget the intangible benefits for people and places. 

    • How can we quantify and demonstrate the value of tourism?
    • Learnings from Singapore’s recovery strategy
  • 10:10 GMT A break for refreshments

    • Join pre-scheduled one-to-one meetings
    • Pop into our speaker lounge to ask any questions of the speakers you have just heard from
    • Visit our sponsor partners in their meeting rooms
  • 10:30 GMT Think Tank Roundtables

    Join groups of up to 10 delegates in our online meeting rooms for peer-to-peer discussion – details to follow

  • 11.20 GMT Choose which stage to visit for the following sessions….

    • Stage One: To be confirmed

    • Stage Two: To be confirmed

  • 11.50 GMT Choose which stage to visit for the following sessions….

  • 12.20 GMT Reshaping the city for the next normal

    • Understand how 2020 crises like pandemics and climate change will shape the city of 2030
    • What role will technology play in developing the city’s response to key risks
    • The impact of new design thinking on future urban development 
  • 12.40 GMT Reshaping place economies to support sustainable development goals

  • 13:00 GMT A break for refreshments

    Time also to…

    • Join pre-scheduled one-to-one meetings
    • Pop into our speaker lounge to ask any questions of the speakers you have just heard from
    • Visit our sponsor partners in their meeting rooms
  • 13:45 GMT Choose which stage to visit for the following sessions….

    • Future-proof recovery strategies: auditing your planning for sustainability

      City Nation Place has been delighted to partner with The Travel Foundation to offer destinations the opportunity of a recovery plan review.  Join this session to hear the learnings from this process from Colorado, Edinburgh, Grenada, Ontario and Quang Ninh in Vietnam.  Assess your own approach - does your recovery strategy….

      • Increase opportunities for community livelihoods?
      • Support strong and resilient local supply chains?
      • Protect your natural resources?
      Jeremy Sampson
      Jeremy Sampson
      CEO, The Travel Foundation
    • Stage Two: To be confirmed

  • Choose which stage to visit for the following sessions….

  • 14:45 GMT Think Tank Roundtables

    Join groups of up to 10 delegates in our online meeting rooms for peer-to-peer discussion – details to follow

  • 15:35 GMT Closing keynote: Building your place brand and rebuilding your place economy through international collaboration and global diplomacy

  • 16:00 GMT Closing networking – grab a glass of something fizzy or a cup of tea and join a networking room to meet fellow delegates and chat through your key takeaways from the day

  • 16:30 GMT The City Nation Place Awards

    Join our judges as they discuss what they have learned from reading through this year’s entries to the Awards and as we announce the winners for 2020.