City Nation Place Global

7th Annual Conference

Agenda

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City Nation Place Global Conference

Thursday 12 November 

  • 09:00 GMT Building the place brand with structure and purpose to support a resilient future: Australia

    • Why taking the longer-term view of place brands supports place economies more effectively
    • Identifying and implementing the key elements of a resilient place brand strategy
    • What Australia has learned from the process and how the new Australia brand strategy will support the country’s future 
  • 09:20 GMT CEO Panel: Key learnings from 2020 and rebuilding with a new vision

    • What are the learnings for place brand and place marketing teams from the crisis and recovery process that we have all been going through?
    • How should organisations be thinking about their structures, skillsets, partnerships, and collaborations to ensure they are more effective in supporting and driving recovery?
  • 10:00 GMT A break for refreshment

    • Join pre-scheduled one-to-one meetings
    • Pop into our speaker lounge to ask any questions of the speakers you have just heard from
    • Visit our sponsor partners in their meeting rooms
  • 10:30 GMT Rebuilding confidence in tourism

    In a global economy recovering from the pandemic, there will be a great focus on destination marketing. But to rebuild confidence for and reap the intangible benefits of tourism in the long term, we must start from within and look beyond marketing and branding, and the current crisis.  

  • 10:50 GMT Think Tank Roundtables

    Join groups of up to 10 delegates in our online meeting rooms for peer-to-peer discussion.

    Topics include:

    • Digital vs the personal touch in investment promotion. Hosted by Sirpa Tsimal, Switzerland Global
    • Connecting stakeholders with your sustainable recovery through stronger digital competencies. Hosted by Simpleview
    • Working with educational partners to build your place brand as a study destination. Hosted by Martijn van de Veen ICEF
    • Starting the journey: addressing the challenges of creating and implementing a place brand strategy. Hosted by Jose Torres, Bloom Consulting
    • Rethinking your conference attraction strategy to drive your place brand. Hosted by Jane Cunningham, BestCities Global Alliance
    • Ensuring more balanced growth for future resilience. Hosted by Jeremy Sampson, Travel Foundation
    • Proving the value of public spending. Hosted by Jody Minton and Joe Webster, iCrossing
    • Leveraging the twin powers of data and technology to create extraordinary place brands. Hosted by Ash Banerjee and Jonathan Cummings, LANDOR & FITCH
    • Using research to develop, implement, and measure brand strategy. Hosted by Tom Fife-Schaw, Ipsos
    • Aftercare not an afterthought: tactics to realise the full potential of existing investors on your FDI pipeline. Hosted by Jessica Wardle, M&C Saatchi
    • Domestic vs international: How destinations are planning for 2021 campaigns, hosted by Amrita Gurney, CrowdRiff
    • What has the COVID-19 pandemic taught us about place brand communications? Hosted by Konrad Jagodzinski, Brand Finance
  • 11:30 GMT Breakout sessions

    Choose which stage to visit for the following sessions….

    • How digital and data can better inform your marketing strategy and adapt to a changing travel landscape

      • Why utilising digital and data and insight is more important now more than ever
      • How digital and data can help inform your targeting and messaging
      • Making destination marketing more measurable and accountable 
    • How has COVID-19 impacted your brand? Understanding the strength and value of nation brands

      • Exclusive launch of Brand Finance Nation Brands 2020 – the latest results of the annual study on the world’s 100 most valuable and strongest nation brands
      • Presentation of improved methodology incorporating the findings of the world’s largest nation brand perceptions survey
      • Invitation to take a sneak peek at the next Global Soft Power Index, with survey coverage extended to 75,000 respondents in over 100 countries
    • A guide to brand storytelling that will differentiate your marketing as the world emerges from lockdown

      • Strategies for digging deeper into your brand story
      • How to engage your target audiences through storytelling
      Jim Piercy
      Jim Piercy
      Group Creative Director, The Trust, EMEA
  • 12:05 GMT Breakout sessions

    Choose which stage to visit for the following sessions….

  • 12:35 GMT A break for lunch

    Time also to…

    • Join pre-scheduled one-to-one meetings
    • Pop into our speaker lounge to ask any questions of the speakers you have just heard from
    • Visit our sponsor partners in their meeting rooms
  • 13:00 GMT Reshaping the city for the next normal

    • Understand how 2020 crises like pandemics and climate change will shape the city of 2030
    • What role will technology play in developing the city’s response to key risks
    • The impact of new design thinking on future urban development 
  • 13:20 GMT A tale of two types of cities

    Sharing lessons from the 2020 Best Cities Report and the WRLDCITY event….

    • Exploring the post-pandemic ID crisis for global cities and emerging opportunities for tier 2 cities
    • How are cities meeting the challenge of redefining their brands for new audiences
    • Analysing the new optimum mix for residential vs office vs retail vs leisure for city development
  • 13:40 GMT Think Tank Roundtables

    Join groups of up to 10 delegates in our online meeting rooms for peer-to-peer discussion.

    Topics include:

    • Digital vs the personal touch in investment promotion. Hosted by Sirpa Tsimal, Switzerland Global
    • Connecting stakeholders with your sustainable recovery through stronger digital competencies. Hosted by Simpleview
    • Working with educational partners to build your place brand as a study destination. Hosted by Martijn van de Veen ICEF
    • Starting the journey: addressing the challenges of creating and implementing a place brand strategy. Hosted by Jose Torres, Bloom Consulting
    • Rethinking your conference attraction strategy to drive your place brand. Hosted by Jane Cunningham, BestCities Global Alliance
    • Ensuring more balanced growth for future resilience, hosted by Jeremy Sampson, Travel Foundation
    • Proving the value of public spending. Hosted by Jody Minton and Joe Webster, iCrossing
    • Leveraging the twin powers of data and technology to create extraordinary place brands, hosted by Ash Banerjee and Jonathan Cummings, LANDOR & FITCH
    • Using research to develop, implement, and measure brand strategy. Hosted by Jason McGrath and Uri Farkas, Ipsos
    • Aftercare not an afterthought: tactics to realise the full potential of existing investors on your FDI pipeline. Hosted by Jessica Wardle, M&C Saatchi
    • Domestic vs international: How destinations are planning for 2021 campaigns, hosted by Amrita Gurney, CrowdRiff
    • What makes a place brand great? How to evaluate place brand strength, hosted by Steve Thomson, Brand Finance
  • 14:20 GMT A break for refreshments

    Time also to…

    • Join pre-scheduled one-to-one meetings
    • Pop into our speaker lounge to ask any questions of the speakers you have just heard from
    • Visit our sponsor partners in their meeting rooms
  • 14:40 GMT Breakout sessions

    Choose which stage to visit for the following sessions….

    • Amplifying the local voice in your marketing strategy

      • Citizen engagement as a core element of your tourism economy and recovery
      • Pivoting to a local focus for a more resilient future
      • How do you leverage your community connections to encourage your locals to be your story-tellers
    • Three critical factors for the new era of destination branding

      • Flexing for the future: How the likes of Melbourne, Covington and the World Trade Centre have developed place brands that react to the moment
      • Discover the importance of trust for places persevering through the pandemic
      • New brand truths: From signs to senses. What does the future of brand-centred placemaking look like? A deep dive into new Saudi Arabian destination branding.
    • The power of public relations for reputation recovery – for both tourism and investment promotion

      Communications is the vehicle you’ll implement to tell your city, nation, place story through various channels, including earned media and influencer relations along the road to rebound. Hear how you can communicate intelligently, empathetically and transparently to ensure key stakeholders understand your commitment to adapting to the “new normal.”

  • 15:15 GMT Breakout sessions

    Choose which stage to visit for the following sessions….

  • 15:45 GMT Closing keynote: Building your place brand and rebuilding your place economy through international collaboration and global diplomacy

    • Learning from the past to shape crisis response for the future
    • Developing and celebrating an outward-looking nation brand
    • Building collaborative relationships
    Andrés Allemand
    Andrés Allemand
    Minister for Foreign Affairs, Chile
  • 16:10 GMT The City Nation Place Awards

    Join our judges as they discuss what they have learned from reading through this year’s entries to the Awards and as we announce the winners for 2020.

  • 17:00 GMT Closing networking – grab a glass of something fizzy or a cup of tea and join a networking room to meet fellow delegates and chat through your key takeaways from the day