ADARA works with hundreds of destinations by helping them to make better decisions through delivering critical traveller intelligence on factors such as travel intent, demand spikes & actual spend linked to verified travellers via an identify graph. We apply our proprietary machine learning and AI capabilities to ethically-sourced and ethically-deployed data from over 270 global travel endemic data partners. ADARA drives how our clients personalize interactions with their customers at every stage of the lifecycle helping them to optimize the revenue outcomes of each individual.

advertising / media / storytelling

Brand Finance is the world’s leading brand evaluation and strategy consultancy. We help place brands measure their marketing activities and develop successful strategies. Headquartered in the City of London, we are present in 25 countries worldwide.

We have published the Brand Finance Nation Brands study into the strength and value of the world’s top nation brands for 20 years. In 2020, we launched the Global Soft Power Index – the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of 150,000+ respondents in 100+ markets and ranking all 193 member states of the United Nations. Our Brand Finance City Index – published for the first time in 2023 will be extended in the coming years to cover more city brands in regional rankings across all continents.

Brandkit® is a leading brand management platform built for Destination Marketing, Place Branding Organisations, and Economic Development Agencies.

Our platform combines digital asset management, media centre, CMS, customisable Brand Portal, File Transfer, Content Distribution, and Stakeholder Collaboration tools that enable brands and their marketing teams to find, manage, curate, share and deploy images, video, brand assets, brand guidelines, infographics, pdfs, design files, press releases, blog posts, story ideas, links to earned media, and more, at scale, all in one unified content library.

Brandkit® is headquartered in New Zealand and works with a number of DMO’s, Place Brands, Economic Development Agencies, and other businesses globally. Including Tourism New Zealand, VisitScotland, Brand Estonia, and Brand Tasmania.

C Studios is the marketing communications agency for places, with expertise in investment promotion, talent attraction and trade promotion. We enable destinations to thrive on the global stage by developing strategies and campaigns that attract investment, draw top talent and boost trade. In short, we position your location where decision-makers can't ignore it. Based in Amsterdam and with offices across London, Paris, and Frankfurt, we help cities, regions, countries, real estate developments, science parks and trade zones become more lovable, credible and findable in the eyes of decisions-makers.

CivicBrand is a consultancy that helps cities, downtowns, counties, and destination organizations shape their identity through strategic branding, public engagement, placemaking, and design. Guided by a triple bottom line approach—benefiting people, driving economic opportunity, and enhancing the built and natural environment—CivicBrand focuses on creating lovable, resilient places rooted in community vision. With a “locals-first” philosophy, they emphasize storytelling, equitable engagement, and authentic representation. Since 2008, their team of strategists, creatives, and place-makers has helped communities foster civic pride, strengthen local economies, and guide growth through cohesive branding and meaningful public involvement.

Gravity Global is the world’s most awarded, fully integrated marketing agency, built to help organizations earn attention and accelerate growth. We propel brands upward and outward with cohesive strategies that inspire action and deliver measurable impact. 

With deep expertise in place branding, we’ve partnered with Middlesex County (NJ), Fiji Islands, Fulton County (GA), City of Detroit (MI), City of Calgary (Canada), the Toledo Region (OH), Cathedral City (CA), and Virginia Horse Industry Board—alongside global leaders in technology, entertainment, and beyond. Wherever the challenge, Gravity brings global reach, unified expertise, and independent spirit to drive transformative growth for places and organizations alike. 

Reputation management / research / strategy / advertising / design / marketing / storytelling

Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. Our mission is to enrich lives through travel by positively impacting communities and travelers with audience-focused, results-driven solutions. Our team is skilled in every aspect of travel and tourism, from marketing and communications to destination management and sustainability.

Today we work with more than 150 destinations, hospitality businesses and other travel industry clients worldwide to develop marketing and management strategies that amplify local experiences, boost visitation, improve community relations and increase overall economic impact.

Reputation Lab is a firm specialised in the management of corporate reputation and other intangible assets of companies, organisations and countries. Its partners are pioneers in reputation analysis and management. Reputation Lab helps companies and institutions to create sustainable competitive advantages through the integrated management of two of their main assets: brand and reputation. Reputation Lab has adapted the most advanced methodology for measuring and managing the reputation of companies to the reputation of countries (RepCore® Nations).

Resonance partners with visionary places that seek bolder ideas and better futures to create transformative strategies, brands and campaigns that attract talent, investment, residents and visitors.

Our diverse, multidisciplinary team of designers, planners, strategists, creatives, storytellers, and account leaders has completed more than 100 visioning, strategy, marketing and branding projects for communities, cities, destinations and countries around the world.

Across every project, we strive to foster community, preserve cultural heritage, create vibrancy and generate economic benefits by making places more livable, lovable and prosperous for all.

Our Best Cities reports are covered by thousands of media outlets around the world and used by companies and government agencies to help design, develop and promote places large and small globally. Our proprietary Place Power™ Score benchmarks the performance of cities – from data we collect on 500 urban regions around the world – and gives us unique insights on their performance, and how they can best leverage their strengths to attract residents, visitors, talent and investment.

Simpleview, a Granicus company, is a worldwide leading provider of CRM, CMS, website design, digital marketing services, and data insights for convention bureaus, venues, tourism boards, destination marketing organizations (DMOs), and attractions. The company employs staff across the globe, serving clients of all sizes, including small towns, world capitals, top meeting destinations, and countries across multiple continents. For more information, please visit https://www.simpleviewinc.com/.

data management / reputation management / research / strategy / marketing / citizen engagement / placemaking

Tiki is an AI-powered advertising platform that helps Destinations connect with over 100 million active travel intenders every month. 

Through our direct travel 200+ publisher private exchange, we’ve created the first conversational marketing ad platform for DMOs, serving as a destination brand ambassador to engage travellers safely and effectively before they reach your website.  

Our mission is to inspire both travellers and the places they visit, fostering meaningful experiences that make the world a richer, more connected place.

For more than 15 years TOPOSOPHY has been inspiring and supporting destinations to transform places, whether these are neighbourhoods, cities, regions or whole countries, through the design, development, and delivery of innovative and impactful placemaking and marketing solutions that are built to last.

Our in-house team of 20 dedicated professionals, and global network of 20+ associates, includes some of our industry’s most experienced researchers, analysts, strategists, marketeers, designers, and field experts. We have delivered place-based projects in 40+ countries across four continents and are trusted advisors to some of the world’s leading international tourism organisations, multinational brands, government agencies and Destination Management Organisations.

Founded in 2020 by Danny Cohanpour, Trove Tourism Development Advisors is a boutique agency serving domestic and international DMOs. Based in New York and London, our small, passionate team of travellers combines expertise in development, marketing, PR, trade, analysis, and storytelling. We deliver customised, white-glove strategies that highlight each destination’s unique strengths while fostering sustainable tourism that uplifts communities and small businesses. With projects spanning 25+ countries, Trove stands apart by staying agile, people-driven, and proudly non-corporate, devoted solely to helping DMOs thrive on the global stage.