The 6 branding and marketing best practices for any place looking to attract tourism investment
Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.
Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.
What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.
How is the world of travel and tourism changing? Before she joins us as one of the City Nation Place Awards judges, Gloria Loree, SVP & Chief Marketing Officer for Destination Canada, outlines how a loyalty programme created the space to re-engage prospective travellers in the country, how Destination Canada are collaborating with their Indigenous Tourism partners, and a few of her personal predictions for the future.
It is easy to make a strong case for why DMOs must lead the charge for climate action in this decade and beyond. However, it’s fair to say that, aside from some notable front-runners, DMOs are still learning what it takes to demonstrate leadership and meaningful action in this space.
Hear from leading experts and data analysts as they share latest understanding and forecasts on how the world is changing for the longer-term and what this means for talent attraction, business and consumer travel, and investor site selection.
Are you ready for a cookieless future? Zeek Coleman, Head of Marketing for Tourism & Hospitality at Adara, explains how Apple & Google’s changes will impact the tourism industry and change the accuracy and availability of travel data. Learn how you can future-proof yourself against these changes.
Julie Coker, President & CEO of San Diego Tourism Authority, outlines how they're helping event organizers navigate the new normal post-COVID and what you can do to connect your visitors to the lifeblood of your city.
We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.
So with no further ado, here we go…
We’re delighted to have Liina Maria Lepik, Director of the Estonian Tourist Board, as one of our judges for the City Nation Place Awards. Ahead of the judging, we caught up with her to understand how Estonia’s place brand connects different stakeholders under a single brand vision, and how they’re talking about their sustainable values.
State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?
Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2022 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the City Nation Place Awards archive and to update it with the campaigns from last year that we just can’t stop thinking about!
Ipsos's Mark Blutstein shares latest research on the key drivers encouraging people across the USA & Canada to visit and relocate, and explores what the ideal place proposition would look like.
From a viral karaoke song to a tongue-in-cheek take on the Metaverse, Iceland’s campaigns regularly catch the attention of the world. But what happens behind the scenes to create this success? Sveinn Birkir Björnsson, Director of Global Marketing Communications at Business Iceland, shares his expertise – and gives an insight into what he’d be looking for as a member of our 2022 City Nation Place Awards jury.
The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel related indicators and policies, has been published by the World Economic Forum today. What does it mean for how the tourism and travel sector can recover?
It’s always a challenge to summarise a day and a half’s worth of content into a single article (the wine at the after party almost certainly didn’t help!), but here are our key takeaways from the conference.
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