Tourism

Travelling Bahamian style: How The Bahamas are connecting visitors with their residents

For 45 years, the team at The Bahamas Ministry of Tourism, Investments and Aviation has been connecting visitors to residents for a truly authentic experience. Bernadette Bastian, the Ministry’s General Manager and the driving force behind the People-to-People programme, joined us to talk about how they’re transforming tourists into temporary locals and creating lasting memories that unite residents and travellers. 

label_outline Citizen EngagementDestination MarketingTourism

Inside Fiji's award-winning place marketing campaign, ‘Where Happiness Comes Naturally’

Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.

label_outline Citizen EngagementDesignPlace BrandingReputationTourism
Load more