Tourism

As we move from lockdowns into what comes next, travellers have different behaviours and priorities than before. New behaviour poses brand new questions, and with no playbook, we must learn to adapt along the way

Is collaboration the key to recovery, and in the even longer-term, to being a good global citizen? We spoke to Ivan Eskildsen, Minister of Tourism for Panama, to understand how their new strategy connects tourism with conservation and how Panama is planning to work with their neighbours to create a cohesive cultural heritage strategy.

We’re facing one of the greatest global health challenges of the last one hundred years – but how can we promote social and mental wellbeing during a year of uncertainty? We spoke to Dana Young, CEO and President at Visit Florida, to understand how lessons learned from their continued fight for survival allowed the organisation not only to thrive during the pandemic, but to support the wellbeing of their employees throughout the stress of the last six months.

How do you create a promotional message that sparks interest in an over-saturated market? Discover how Iceland created a viral success by challenging people to the hardest karaoke song in the world - and how they educated visitors on being more responsible tourists at the same time.

Recovery will have to be a joint effort with your citizens, your government, your local businesses, your key stakeholders. To make real change, everyone must be on board with your strategy. What can you do practically as a place marketing or management organisation to help take those first steps?

Braga has a rich history - but it's entrepreneurial and innovative spirit was often overlooked. Enter a creative new strategy which invited locals and tourists to be time travellers in the city...

One of many unexpected aspects of 2020 has been the urgency of creating a solid foundation of domestic tourism. We reached out to Olga Gončarova, Head of the Domestic & Inbound Tourism Department at Lithuania Travel, to understand how they’ve pivoted their strategy to suit the pandemic-era.

Around the world, destinations have shifted to hyper-local focus as they plan for recovery. We spoke to Lisa LaVecchia, CEO at Destination Ontario, to understand how she anticipates the tourism industry evolving and what they're doing to prepare.

While most of the world looks to domestic tourism to shore up their tourism economy, this simply isn’t a viable solution for many destinations that rely heavily on international travel. Thoyyib Mohamed, Managing Director at the Maldives Marketing & PR Corporation, explained how the islands prepared for their July opening and how they are anticipating their strategies evolving in  the wake of COVID-19.

The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.