Tourism for all: Six community engagement approaches to support your visitor economy
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities.
Ottawa Tourism's Glenn Duncan shares the team's recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.
Digital platforms have become crucial for travel inspiration and planning. Here are 5 solutions to help destinations raise awareness and generate leads from planners.
Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.
Tourism has the power to change the world, but the onus is now on DMOs to maximise their true contribution to their destinations. TOPOSOPHY's Chris Armstrong outlines practical steps DMOs can take to drive wellbeing in their communities.
Climate action planning can be a daunting task for a destination. Here are a selection of plans developed by places around the world to give you the tools you need to secure a more sustainable future for your place.
We sat down with David Goldstein, CEO of Travel Alberta, to discover how their destination management strategy is supporting long-term economic, cultural, and social prosperity for communities across the province.
No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.
Stefan Hawes, VP of Global Marketing for Destination Vancouver, explores how destinations should be responding to the emergence of Generative AI technologies and the importance of being more innovative in your place marketing.
For 45 years, the team at The Bahamas Ministry of Tourism, Investments and Aviation has been connecting visitors to residents for a truly authentic experience. Bernadette Bastian, the Ministry’s General Manager and the driving force behind the People-to-People programme, joined us to talk about how they’re transforming tourists into temporary locals and creating lasting memories that unite residents and travellers.
Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.
Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.
MMGY Global's Sam Hancock joins South African Tourism's Kgomotso Ramothea to unpack how you can successfully deliver on destination storytelling through a balance of touchpoints within the transformation of digital distribution channels.
CrowdRiff's Kash Miah delved into the latest social media trends that directly impact your destination marketing to ensure your strategies and tactics are fit for purpose.
No more items to load
Load moreAn error occurred trying to play the stream. Please reload the page and try again.
Close