Tourism

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

label_outline Economic Development Digital Reputation Destination Marketing Tourism Destination Management Reputation Private Sector Place Branding Investment Promotion
logo Emma Håkansson Head of Destination Development, City of Helsingborg, Sweden

Ushering in the digital age of tourism

What does digital transformation actually look like in the destination marketing and investment promotion space? Emma Håkansson, Head of Destination Development for the City of Helsingborg, Sweden, explained how they transitioned from tourist information centres to a digital-first approach.

label_outline Tourism Smart Cities Digital Reputation Destination Marketing
Load more