Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

Rose Wangen-Jones and Alice Rampelberg explore how the collaboration of two cities drove unprecedented success, despite their competitive relationship.

David Haigh, CEO, Brand Finance
Parul Soni, Senior Consultant, Brand Finance 

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Gustavo Koniszczer, Managing Director, FutureBrand

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Renee Hartmann, Co-founder, China Luxury Advisors
Sage Brennan, CO-founder, China Luxury Advisors 

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James Wright, Producer and Presenter, Marketing Media Money
Colin Ferguson, President and CEO, Travel Manitoba
Peter Kentie, Managing Director, Eindhoven365
Ray Hoyt, President, Visit Tulsa 

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Lisa Caldwell, Head of Marketing and Corporate Communications, Belfast City Council 

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Martin Schipany, Head of Press and Information Services, City of Vienna 

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Jose Torres, CEO, Bloom Consulting
Malcolm Allan, President, Bloom Consulting
Joanna Landau, Founder and CEO, Vibe Israel 

Geerte Udo, CEO, amsterdam&partners

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Geerte Udo, CEO at amsterdam&partners, joined us for a quick interview to share how Amsterdam have put their residents at the centre of their strategies, and why it's so key to ensure that everything adds value to their citizens - especially tourism.