Tourism

Berlin’s Culture Project: plans for recovery after a year in lockdown

Berlin is arguably one of the cultural powerhouses of the world. With the global cultural sector devastated after a year of lockdown, we reached out to Burkhard Kieker, CEO of Visit Berlin, to discover what the city’s plans were for recovery, and how they have reframed their approach from ‘attracting tourists’ to ‘having guests’.

label_outline Reputation Destination Marketing Tourism Place Branding

Putting Baltimore on the map as one of America's most inclusive destinations

It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.

label_outline Tourism Place Branding Cultural Heritage Reputation Design Citizen Engagement

Future-proof recovery strategies: auditing your planning for sustainability

City Nation Place has been delighted to partner with The Travel Foundation to offer destinations the opportunity of a recovery plan review. Discover the learnings from that process, alongside Kevin Eshkawkogan, Indigenous Tourism Ontario, Andrew Grossmann, Colorado Tourism Office, Patricia Maher, Grenada Tourism Authority, and Kim Robertson, Scottish Enterprise.

label_outline Tourism Destination Marketing Sustainability Destination Management

Brand Bergen

As an iconic city and region, Bergen naturally comes with an inheritance of many clichés and tired symbols – and so did the former Visit Bergen profile, created in 2000. The identity wasn’t made for digital surfaces, and the positioning of ‘Gateway to the Fjords’ could communicate that it was only as a stop-over destination on the way to somewhere else.

label_outline Tourism Design Destination Marketing

The Vilnius Model: How to keep people smiling

Vilnius caught the attention of the world with their innovative strategies to support their citizens and businesses throughout the pandemic. We reached out to the Director of Go Vilnius, Inga Romanovskiene, to understand more about their place branding strategy - and to discover the secret to using humour successfully in your marketing.

label_outline Tourism Destination Marketing Citizen Engagement Place Branding Crisis Management
Load more