Tourism

Putting African place brands and destinations on the global investment map through authentic storytelling

Why do places need to evolve the way they present their assets and potential for tourism and economic development to stand out from the crowd? Listen in on this discussion with  place leaders from across Africa to understand how they're changing investor perceptions through strong place brand storytelling.

label_outline Citizen Engagement Destination Marketing Economic Development Investment Promotion Place Branding Tourism

Creating a place brand strategy that works for all levels of place

How can you create a brand that works for your city and your region? And what's the key to leveraging a nation brand to work for all levels of place within a country? Ahead of his presentation at City Nation Place Global, we reached out to Cor Jansen, Director at Utrecht Marketing, to understand how they have worked to create a complementary place brand strategy that works for all levels.

label_outline Collaboration Destination Marketing Place Branding Tourism

Keeping Austin weird in the face of huge success

Austin has seen phenomenal growth in recent decades, but what does this mean for the future of the city’s place brand proposition? We reached out to Tom Noonan, President & CEO at Visit Austin, to understand how they’ve been managing the momentum of their growth and what they’ve done to support their local residents and businesses as they recover from COVID-19.

label_outline Citizen Engagement Destination Management Destination Marketing Place Branding Reputation Tourism

Arctic exploration, Inuit communities, and the future of Greenland’s tourism

What do the polar explorer, Roald Amundsen, and Greenland’s new tourism strategy have in common? Answer: They both built their success around Inuit knowledge and the spirit of exploration. We caught up with Hjörtur Smárason, CEO of Visit Greenland & one of our 2021 CNP Awards Judges, to understand how Greenland is forging a path to recovery.

label_outline Destination Management Destination Marketing Tourism Sustainability

Hall of Fame: 20 of the best place marketing and place branding campaigns

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2021 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the Awards archive and to update it with the campaigns from 2020 that we just can’t stop thinking about!

label_outline Citizen Engagement Design Economic Development Place Branding Social Media Tourism
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