As the world becomes increasingly connected, soft power is an important tool that nations can leverage to achieve economic success. Brand Finance's Place Branding Director Konrad Jagodzinski explores the link between nation brand perceptions and performance and shares some ideas on how you can leverage your soft power to grow your economy.

With the COP27 climate conference in Egypt shining a light on the climate emergency this month, now seems an appropriate time to reflect on what DMOs can do to build their resiliency and secure their future through climate action.

Are you looking to create a longer-lasting legacy from the events you're hosting? Here are seven ideas from industry experts that you should be considering.

In spite of all the chatter about ‘building back better’, it’s fairly unsurprising that old habits are proving once again to die hard. The Travel Foundation's Jeremy Sampson calls for better collaboration to tackle the greatest challenges facing tourism.

Vancouver Island recently announced that they are transforming their tourism marketing organisation into a social enterprise. We caught up with Anthony Everett, CEO at 4VI, to discover what prompted the change and how they’re navigating the challenges along the way.

Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.

How is the world of travel and tourism changing? Before she joins us as one of the City Nation Place Awards judges, Gloria Loree, SVP & Chief Marketing Officer for Destination Canada, outlines how a loyalty programme created the space to re-engage prospective travellers in the country, how Destination Canada are collaborating with their Indigenous Tourism partners, and a few of her personal predictions for the future.

It is easy to make a strong case for why DMOs must lead the charge for climate action in this decade and beyond. However, it’s fair to say that, aside from some notable front-runners, DMOs are still learning what it takes to demonstrate leadership and meaningful action in this space.