Tourism

Building sustainability values into your place brand: a must-have or a competitive advantage?

What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.

label_outline Citizen Engagement Destination Management Place Making Sustainability Tourism

How Destination Canada’s loyalty programme took flight

How is the world of travel and tourism changing? Before she joins us as one of the City Nation Place Awards judges, Gloria Loree, SVP & Chief Marketing Officer for Destination Canada, outlines how a loyalty programme created the space to re-engage prospective travellers in the country, how Destination Canada are collaborating with their Indigenous Tourism partners, and a few of her personal predictions for the future.

label_outline Collaboration Cultural Heritage Destination Management Destination Marketing Tourism

Bitesize branding and marketing insights for the busy place leader

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

label_outline Collaboration Destination Marketing Economic Development Investment Promotion Place Branding Place Making Tourism

Growing and communicating the positive impact of convention centers on the place economy

State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?

label_outline Economic Development Place Making Tourism

Hall of Fame: 23 of the best place marketing and place branding campaigns

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2022 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the City Nation Place Awards archive and to update it with the campaigns from last year that we just can’t stop thinking about!

label_outline Citizen Engagement Design Economic Development Place Branding Social Media Tourism

Creating a campaign to wow the world

From a viral karaoke song to a tongue-in-cheek take on the Metaverse, Iceland’s campaigns regularly catch the attention of the world. But what happens behind the scenes to create this success? Sveinn Birkir Björnsson, Director of Global Marketing Communications at Business Iceland, shares his expertise – and gives an insight into what he’d be looking for as a member of our 2022 City Nation Place Awards jury.

label_outline Destination Marketing Economic Development Tourism
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