Tourism

Travelling Bahamian style: How The Bahamas are connecting visitors with their residents

For 45 years, the team at The Bahamas Ministry of Tourism, Investments and Aviation has been connecting visitors to residents for a truly authentic experience. Bernadette Bastian, the Ministry’s General Manager and the driving force behind the People-to-People programme, joined us to talk about how they’re transforming tourists into temporary locals and creating lasting memories that unite residents and travellers. 

label_outline Citizen EngagementDestination MarketingTourism

Inside Fiji's award-winning place marketing campaign, ‘Where Happiness Comes Naturally’

Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.

label_outline Citizen EngagementDesignPlace BrandingReputationTourism

Re-defining the future of places at City Nation Place Global 2023

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

label_outline Citizen EngagementCollaborationDataDesignDestination MarketingEconomic Development Investment PromotionPlace BrandingTourism

UK place brand and marketing leaders call for cities and regions to be bold, brave, and passionate

At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.

label_outline Citizen EngagementCollaborationDataDestination MarketingEconomic Development Investment PromotionPlace BrandingPrivate SectorTourism

Beyond growth: indicators that reveal the true cost and benefits of tourism

Prioritising growth in terms of visitor numbers alone means that local residents are likely to lose out. The Travel Foundation's Kelly Galaski explores how destinations can embrace a holistic approach to planning that includes a broader range of key performance indicators to ensure you can make informed decisions for residents and visitors alike.

label_outline DataDestination ManagementSustainabilityTourism
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