5 best practices to start your stewardship journey

by Kristin Dunne, Director – Destination Stewardship, Miles Partnership


Destination organisations beginning their journey towards a stewardship model often don’t know where to start. After all, there’s no single governing body providing guidelines for destination stewardship, and best practices from other industries don’t always apply to travel, where we must manage a complex relationship between visitors, a destination, and its residents. It’s easy to become paralysed by the sheer volume of challenges, data points, and conflicting stakeholder opinions.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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