City Nation Place Lab is an invitation‑only, global workshop for senior place brand and place marketing leaders. Over two days, a curated cohort will work with expert hosts and peers to translate AI and digital shifts into practical priorities that strengthen reputation, investment appeal, and community resilience.

Ten years ago we would say that perception of place could be difficult to shift – often rooted in stereotypes or preconceptions. Now we see that public opinion is impacted on a daily basis by the sheer volume of online opinion and content, controlled by changing algorithms.  Whether you’re responsible for a nation, region, or city brand, or for managing perceptions of your place as a great place to invest in, move to, or visit, there’s a fast-shifting landscape of challenges to address to ensure that your place brand values, assets, and story punches through to the surface.
 
Over the two days of this CNP Lab event, we will aim to decode the impact of developments in AI and the digital landscape not just on your marketing strategy, but more broadly on your organisation’s role as a place brand or marketing leader. With the help of our expert host partners, guest speakers, and through sharing learnings with your peers in workshop sessions, you’ll build a clear picture of where you should be investing resources to build place brand resilience.
 
This is an invitation-only event for a strictly limited number of attendees [30] to ensure balanced discussion and meaningful knowledge sharing. With thanks to our host partners, the CNP Lab is free to attend and – whilst conversations in Lisbon will follow Chatham House rules – we will produce a report to share learnings with the wider City Nation Place community. If you would like to put your name forward to attend or you would be interested in hosting the next CNP Lab, please email Clare Dewhirst.