In a period of geopolitical tension, economic uncertainty and rapid technological change, a country’s reputation has become a key factor in its ability to compete on the global stage.

Reputation is not simply how a country is perceived. It is the result of how it is understood and evaluated by international public opinion. It shapes a nation’s ability to attract tourism, investment and talent, and influences the level of support it receives in an increasingly complex and competitive world.

In a context where global dynamics are shifting and power relations are being redefined, which countries are securing the preference of international audiences?

Join this online session on 3 June for an exclusive early look at findings from the 2026 RepCore® Nations analysis, exploring how countries are perceived around the world and what this may mean for their competitiveness and international standing. Drawing on responses from publics across the world’s most industrialised countries, the session will present the reputation ranking of the world’s 60 largest economies and explore what is driving shifts in international standing. Now in its fifth year, the RepCore® Nations analysis draws on a robust and consistent dataset, enabling a longitudinal perspective on how country reputation evolves over time.

This year’s edition will also introduce new lines of analysis, including a deeper exploration of the “country of origin” concept and how it shapes consumer perceptions and influences purchasing decisions.

Alongside this, the session will explore:

• How countries are perceived in a rapidly evolving geopolitical landscape
• The role of reputation in shaping international preference and influence
• How expectations around sustainability and responsibility continue to impact global perceptions
• Emerging patterns in how international public opinion evaluates countries today

The session will be led by partners at Reputation Lab, with guest speakers from leading nation brands to be announced.

Register to join this session and be among the first to access these insights and understand how reputation can support long-term competitiveness and international standing.