UK
The 3rd annual City Nation Place UK conference took place as an in-person event on 3 November 2021. It’s not too late to learn from our place brand and marketing leader speakers from across the UK – you can buy the digital delegate package to access a presentations and discussions exploring how to build and leverage place brands to drive economic recovery. You will hear how Brand Britain is viewed on the world stage, how to strategise your place brand, how place shaping strategies need to work to rebuild place economies, how places are building more effective digital identities and adopting sustainable values at the heart of their place brands. You’ll also hear from Nick De Bois, author of the independent Report commissioned by DCMS in to the structure and role of DMOs – and from Visit Derry how they are adapting their role to be more effective.