Strategy Toolbox

Putting African place brands and destinations on the global investment map through authentic storytelling

Why do places need to evolve the way they present their assets and potential for tourism and economic development to stand out from the crowd? Listen in on this discussion with  place leaders from across Africa to understand how they're changing investor perceptions through strong place brand storytelling.

label_outline Citizen Engagement Destination Marketing Economic Development Investment Promotion Place Branding Tourism

Nine ideas to inspire your sustainable place branding strategy

With COP 26 on the horizon, sustainability is perhaps the biggest challenge for place brands. How can you ensure that your strategy delivers against your economic, social, and environmental sustainability ambitions? We reached out to our panel of Experts for their top tips for places looking to authentically embed sustainability at the heart of their place values and strategies…

label_outline Destination Management Place Branding Sustainability

Seven thoughts to keep in mind to promote equitable development

Correcting past injustices is critical to  a more positive and equitable future for all our citizens – and to lay the foundations for a more resilient future for our places. To address these challenges, we reached out to our panel of Experts to hear their top tips to ensure your strategies are driving equitable development...

label_outline Citizen Engagement Collaboration Crisis Management Destination Management Economic Development

Restarting business events to deliver longer-term positive returns

Restarting business events is critical to recovery for many places; they bring visitor spend to the city, facilitate trade deals, and attract media attention. However, we can’t simply hit re-start on the sector and expect it to resume in exactly the same manner. How can you evolve your value proposition to meet new behaviours and expectations?

label_outline Collaboration Destination Management Economic Development Place Branding Soft Power
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