How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive. 

Every week, place marketing leaders across tourism and economic development ask the same questions: Does SEO still matter? How do we rank in the age of AI search? What metrics actually prove our impact? The digital landscape has shifted dramatically. In this article, Brianna Vetrano breaks down the 6 most common questions place brands are asking right now and how to adjust your digital strategy to stay visible in an AI-driven world.

Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?

We’ve often said that a place brand should provide a unifying narrative for a community, but how can you achieve this if your community doesn’t feel united? While there is no silver bullet to this, six expert place practitioners shared their insight into how place brand and marketing teams can navigate political division within their community.

Increasingly, tourism and economic development teams are collaborating to deliver a place-led approach. But how do you navigate the challenging legacy those existing structures create? Here are three steps to breaking down silos and delivering a holistic place marketing strategy - as told by those working on the front lines.

The new challenge for place brand and marketing teams is this: How do you make sure that the information surfaced about your place by AI is accurate and on brand? Here are the areas you should be prioritising to adapt to the new era of Generative Engine Optimisation (GEO).

Yes, place websites still matter in an AI-driven discovery environment. But not in the way many place leaders expect. Here's what you need to know in 2026 and beyond.

With AI search results becoming commonplace, your website is no longer the first port of call for prospective investors. Switzerland Global Enterprise’s Sirpa Tsimal explores how you can future-proof your strategy to ensure your place narrative survives AI summarisation.

Discover eleven crucial training areas you should be prioritising to ensure your place brand or place marketing team has the skills they need to succeed in 2026 and beyond.

The truth is, not every place is ready for a place brand. Since residents often feel frustrated when money is spent on something that doesn't stick, you need to make sure you're ready for the long-term commitment required to deliver impactful place branding.

‘Story’ is today’s hot word in place branding. Discover what is - and is not - a place story, as INSTID's Dr Natasha Norman shares her expertise to help you write your own place story.

Stakeholder engagement and management is crucial to a successful place brand strategy. Discover tips and strategies to convert your stakeholders into long-term champions of your place vision.

Influencing the AI narrative about your region isn’t about chasing algorithms, it’s about being consistent and credible. Here are six practical ways each team can help guide the messaging that AI and search engines are sharing about your region.

Six place brand and marketing experts share their insight into what you should be doing to understand how external audiences perceive your place – and how you can effectively feed that into your ongoing reputation management.

Places don’t need brands — places are brands. The goal for cities, regions, and nations isn’t to look like a brand — it’s to behave like one. Wayne Hemingway, HemingwayDesign unpacks how you can ensure that you're known for your actions, not your words, and which places are getting it right.