As we transition to the “rebound” phase of the COVID-19 global pandemic, the tourism industry is facing the question: what will the “new normal” look like, and what is our “re-opening” strategy?
As the tourism industry tentatively looks towards restarting, domestic tourism will hold the key to recovery for many. Discover winning strategies to promote your domestic offering to the right audiences.
What makes a successful nation & place branding campaign? David Haigh and Parul Soni, Brand Finance, share how a well-managed nation & place brand can help overcome reputational challenges.
How can destinations begin their recovery? With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.
The marketing benefits of digital and social media channels are a fact at this point. You’re not the only one telling your story though. Anyone with their own Twitter, LinkedIn or TripAdvisor account is sharing your story too – and it might not bea story you're proud of. So how do you manage your digital place reputation?
Tourism destinations are anxious for the return of international travellers during the second half of 2020. As we begin planning for the future, we’re happy to share new research looking at post-COVID attitudes of Chinese travellers.
The dizzying transformations wrought by COVID-19 lock-downs are not simply economic and social shocks. They are also profound blows to the psyche of places – their sense of identity, purpose and sustainability. It’s a crisis of confidence. And confidence is one of the most critical resources any locale needs to move forward.
A new threat is emerging for place marketers – the recession. How can you advocate for your marketing budget in the midst of pandemic? And what can we learn from brands who have mastered their COVID marketing?
What does it mean to be a destination when visitors can no longer travel? Far from obstacle or paralysis, COVID-19 should be a call-out for innovators to create new and timely solutions. How can you utilise this time to make your destination seem so desirable that it's the first place people want to visit when the travel restrictions are lifted?
As we adjust to a COVID-19 world, we’ve got a real opportunity right now to rethink our approaches to tourism and embed a sustainable approach into our long-term strategy. How can we create a framework that helps to ensure we make sustainable decisions?
There are echoes from the recent past in what the global economy is facing today. The SARS epidemic, two Gulf Wars, the bursting of the dot-com bubble, 9/11 and the 2008 financial crisis, although different, were external shocks that required swift and focused action. From first-hand experience during those times, and reviewing some of the best initiatives IPAs around the world are already taking today, here is a battle plan for what to do.
While there’s no certainty on when COVID-19 lockdown measures will be relaxed across the globe, one thing destination marketers can control is how we prepare to move forward post-crisis. How can you shore up your domestic tourism strategy to promote long-term recovery?
Being digitally savvy isn't a nice bonus any more. It's essential. Claus Loenborg, CEO at Copenhagen Capacity, and Guri Hodgaard, Director of Tourism and CEO at Visit Faroe Islands, share their award-winning social media strategies.
We are living in unprecedented times. And in the midst of it all, destination marketing and investment promotion organisations are taking stock and rapidly evolving their role. In the face of a global crisis, what can DMOs and IPOs constructively do to mitigate the damage?
No one wants to imagine the worst will happen. But being prepared is key to managing a potential crisis. With Coronavirus creating an international emergency, we looked at what connects three examples of best practice in the face of overwhelming adversity.
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