It starts by understanding your customer – who you want to reach, why and what would make them engage with your place brand - and then acting based on that information. That hasn’t changed but it has got a lot smarter.

We talk about the key ingredients for a successful place brand strategy, but what about the reverse? Here are the six roadblocks to watch out for if you’re launching or managing a place brand strategy…

There has been a monumental shift in the way that consumers engage with places. However, despite early commentators highlighting that this could be the end of the high street and the physical store, in fact the recovery has begun. What do places need to do to bring visitors back to their high streets?

As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. However, it can be difficult to tell a truly engaging story across multiple channels, so how can destination brands get it right?

Correcting past injustices is critical to  a more positive and equitable future for all our citizens – and to lay the foundations for a more resilient future for our places. To address these challenges, we reached out to our panel of Experts to hear their top tips to ensure your strategies are driving equitable development...

Restarting business events is critical to recovery for many places; they bring visitor spend to the city, facilitate trade deals, and attract media attention. However, we can’t simply hit re-start on the sector and expect it to resume in exactly the same manner. How can you evolve your value proposition to meet new behaviours and expectations?

Promoting a place is a hugely complex task, and collaborating with the other local players creates much firmer foundation for your place brand strategy. But what do you need to do to ensure that you’re collaborating effectively?

What learnings from the past year will continue to shape and evolve place branding and marketing strategies as we plan for the future? We reached out to our Expert partners to understand what they considered essential lessons for destination marketing and economic development teams around the world.

In this new state of a displaced workforce, how can leaders of place brand teams foster innovationand creative thinking?