Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.

We talk a lot about internal collaboration between destination marketing organisations and economic development organisations in order to tell a more holistic story about your place. But how can you go above and beyond that? Here are some of our favourite outside-the-box approaches to collaboration to inspire your next partnership!

Measuring the success of your work is critical. However, as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

How can we build attractive communities where people want to live, work, visit and invest? And what does it take to engage your community in creating a vibrant place?

Clear communication is essential to any successful partnership – even more so when you’re working with external parties. Four of our expert partners shared their thoughts on how you could write a good brief to explain the challenge or project you want to tackle, putting you on the best footing for a partnership with an agency or consultancy.

With so many stakeholders involved – and with most DMOs not owning any of their assets – is true destination management just a pipe dream? And how do you evolve a destination management mindset to one of destination stewardship?

Data is the universal challenge. We reached out to five of our place experts for their top tips to ensure that you’re maximising the impact and efficiency of your data strategy…