Strategy Toolbox

Ten ways to prove the value of place branding and place marketing

A successful place branding strategy is by its nature a long-term strategy, and those who don’t understand that will often be looking for shorter-term wins. So what does best practice look like when it comes to educating your stakeholders and giving a realistic overview of your impact? We reached out to the City Nation Place Expert partners to get their insight on what you should be focusing on.

label_outline AdvocacyFundingPlace Branding

Using data and insights to advocate for the positive impact your organisation is having on your place economy

Learn how to take insights and data to tell a fantastic story to your key stakeholders about the outcome and possibilities of place branding and marketing, as Zartico's Ted Sullivan shares the tools you need to end the disconnect between research, insights, and the decision makers in your place.

label_outline AdvocacyDataPlace Branding
Load more