Strategy Toolbox

Harnessing citizen power to reboot your place brand strategy

How do you secure the buy-in of your community and include your citizens in the story-telling and positive advocacy for your place? Colette Jones of Destination Cleveland, Suzanne Weirick and Arvis Dawson of Elkhart County, and Barry White of Chattanooga CVB join Trajectory’s Jeannette Hanna to give top tips from their experience.

label_outline Citizen Engagement Advocacy Destination Management

Putting African place brands and destinations on the global investment map through authentic storytelling

Why do places need to evolve the way they present their assets and potential for tourism and economic development to stand out from the crowd? Listen in on this discussion with  place leaders from across Africa to understand how they're changing investor perceptions through strong place brand storytelling.

label_outline Citizen Engagement Destination Marketing Economic Development Investment Promotion Place Branding Tourism
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