City Nation Place's Clare Dewhirst shares an inside look at new research into understanding how place leaders are tracking perceptions of your place – as well as a warning about the risks of overrelying on LLMs to understand your place's reputation.

In an era of AI and post-truth, how can place branding teams build genuine trust? Explore nine expert insights on establishing long-term credibility.

Understanding what drives pride in your community is foundational to building a strong place brand strategy. We’ve collected six examples of pride-building initiatives to understand what makes each approach impactful.

Measuring what impact your place brand is having remains one of the perennial challenges in place branding. What does success look like? And are you measuring what actually matters – or just what’s easy to measure?

Mobilising a community to take charge of its destiny is tough, demanding work. Discover the impressive turnaround in Congress Heights and how Monica Ray is translating development into tangible benefits for locals.

The Government of Thailand has a new vision for the next wave of the nation’s growth: the creative economy. Pichit Virankabutra, Deputy Executive Director for the Creative Economy Agency, shares how Thailand is strengthening its creative sector and using it as a platform to launch the nation's economic future.

If we take a closer look at most communities, it becomes clear that their biggest challenge is rarely the absence of a brand or a marketing strategy. Much more often, it is the absence of a shared vision for the future. Kyiv School of Economics' Ihor Chava outlines what he sees as the real purpose of place branding.

The days of Hollywood’s dominance over the production lot are long behind us, and place teams are developing new strategies to encourage producers to film in their locations. Discover how film is delivering long-term benefits for cities, regions, and countries, and how you can connect this to your place brand strategy.

A great place brand or marketing campaign is the one you're still talking about years later. Here are seven campaigns from around the world that the City Nation Place Awards jury quietly wish were part of their own portfolio…

It’s time to be bolder, to be more confident about the contribution of place branding work, to ask the difficult questions, and to provide stakeholders with a better understanding of impact. City Nation Place's Director, Clare Dewhirst, explores why place brand and marketing teams should stop relying on marketing performance indicators to demonstrate the value of their work.

Reputation Lab's new research links a country’s reputation to two key factors affecting finances: borrowing costs and global willingness to support it.

Place brand and marketing professionals are continuously challenged to navigate the multi-dimensional nature of place, understanding when to lead with a city brand versus a regional or nation brand - here's how UK city and region leaders are navigating the challenge.

One of the hardest questions for a city leader to answer is: 'What is our city brand actually worth?' Bloom Consulting's Jose Torres explores how they've solved this challenge and created a framework to demonstrate the economic activity driven by city brands in North America. 

Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, outlines how they’ve joined the dots between tourism, investment, and talent attraction – whilst ensuring that the overarching city brand permeates every facet of their work.  

There’s a secondary game running parallel to the FIFA World Cup: destination marketing organisations competing for the world’s attention. Trove’s Hallie Milstein outlines the World Cup opportunity, which destinations are playing to win, and what separates the destinations who are winning from the rest.