For years, Boston has had a reputation as America’s ‘most racist city’. However, renewed efforts from both city government and place marketing organisations are challenging those perceptions, and laying the foundations for a more inclusive Boston.

What impact does sustainability have on the reputation of your nation brand? Natalia Arenzana and Fernando Prado of Reputation Lab share learnings from the 2023 RepCore^® Nations study.

Joy Riot's Jessica McCarthy explores how to effectively invest in primary research in order to ensure your place brand strategy is informed by data, insights, and hard evidence.

One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.

Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.

Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.

Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.

In the face of a complex, dynamic issues environment, what are the points of influence and the methods for controlling your place narrative? How can nation brand teams proactively identify emerging risks to their reputation and take preventative action?

In the complex world of place branding, one thing is clear - measurement is essential. David Haigh, Chairman & CEO of Brand Finance, outlines how robust, regular measurement of stakeholder perceptions and financial value can unlock a whole new level of place brand management.

How do you prove the efficacy of your place brand and marketing strategy? City Nation Place has carried out a research study to help place brand and marketing teams benchmark how they are measuring and demonstrating the impact of their work.

Understanding how perceptions of your nation measure up against the rest of the world, therefore, is an invaluable element in identifying both your strengths and the areas you wish to focus on. Discover findings from the 2023 Anholt-Ipsos Nation Brands Index and how sustainability is impacting perceptions of your nation.

When you’re taking something as complex and multifaceted as a place, how do you identify who you are and the values that are at the core of your DNA? Place brand and marketing leaders share what they consider the essential tenets of delivering a strategy that is firmly rooted in the authentic values of your community.