Reputation

Brand ambassadors and citizen engagement: Discover Harlow's place brand journey

In 2018, Discover Harlow were shortlisted at the City Nation Place Awards for their comprehensive place brand strategy that was overturning decades of negative perceptions. We caught up with Sharon Summerfield, Place Brand Manager at Discover Harlow, to understand how their strategy has evolved over the last years - and how it's underpinned their COVID-19 response.

label_outline Reputation Place Branding Citizen Engagement Private Sector Crisis Management

Now is the time to rethink our communities

In our recent survey looking at Place Branding for the 2020s, we asked our respondents whether their storytelling was rooted in place values or focused primarily on place assets – the answers suggested a slightly stronger focus on assets. The COVID-19 pandemic has given us an opportunity to pause and think about whether we want to continue on the same tracks we've been running along for the last five decades or if there's time for real change in the way that we think about what we are doing, and what our places stand for.

label_outline Tourism Reputation Place Branding Sustainability
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Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

label_outline Tourism Destination Marketing Crisis Management Reputation Destination Management
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    Clare Dewhirst Founder and Director, City Nation Place
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    Keith Tan Chief Executive, Singapore Tourism Board
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    Leah Chandler Chief Marketing Officer, Discover Puerto Rico
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    Chris Chiames Chief Communications Officer, Carnival Cruise Line
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    John Bradbury Managing Director, Issues & Crisis, Ketchum
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    Sara Garibaldi Managing Director, Travel & Economic Development, Ketchum
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