Maria Lypiatska, Head of BRAND UKRAINE and Strategic Communications Advisor for the MFA, outlines how they’re telling Ukraine’s story to the world during a war and shares lessons from crisis communications that hopefully you’ll never need to use.

Here's the ultimate guide to help unpack the methodologies of different place rankings and indexes and what you need to know to identify those that are most relevant to your goals and ambitions.

Rural destinations are facing a potential renaissance. Idanha-a-Nova's Mayor Armindo Jacinto sat down with us to explain how a clear place brand strategy overturned decades of population decline and positioned the region as a place of opportunity and prosperity.

After five years, Estonia's place brand strategy was well-established. But when crisis struck and Russia invaded Ukraine, they needed a way to update their approach to showcase their values and rally their stakeholders around their vision. Learn more about their award-winning strategy here.

What is it that makes someone proud of where they live? Our partners at Ipsos reached out to six different countries around the world to understand what attributes their citizens are most proud of, and how their perspective varies from the national level to the local.

Germany's North Rhine-Westphalia is, coincidentally, shaped like a banana. It’s also a hub for creative and digital industries, and Tourismus NRW e.V. have just launched a new strategy to reposition the region internationally. We caught up with Heike Döll-König, CEO of Tourismus NRW e.V. to discover what the impetus was for the strategy and how they’re moving forwards as a region.

Skyscrapers have been a long part of urban cityscapes. Symbols of expensive land, commercial and business areas, the human aspiration to reach the sky since antiquity is a reality in the world's megacities. Whether it's a technological feat, or a response to overpopulation issues, the construction of tall buildings is a trend that is accelerating.

Barcelona has a long history of successfully leveraging events to develop sectoral strengths. As the newly confirmed hosts of the America’s Cup, we talked to Pau Solanilla, Commissioner for City Promotion for Barcelona City Council, to discover how the event forms part of their blue economy proposition and what they’ve learned in the process.