It’s time to be bolder, to be more confident about the contribution of place branding work, to ask the difficult questions, and to provide stakeholders with a better understanding of impact. City Nation Place's Director, Clare Dewhirst, explores why place brand and marketing teams should stop relying on marketing performance indicators to demonstrate the value of their work.

Reputation Lab's new research links a country’s reputation to two key factors affecting finances: borrowing costs and global willingness to support it.

Place brand and marketing professionals are continuously challenged to navigate the multi-dimensional nature of place, understanding when to lead with a city brand versus a regional or nation brand - here's how UK city and region leaders are navigating the challenge.

One of the hardest questions for a city leader to answer is: 'What is our city brand actually worth?' Bloom Consulting's Jose Torres explores how they've solved this challenge and created a framework to demonstrate the economic activity driven by city brands in North America. 

Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, outlines how they’ve joined the dots between tourism, investment, and talent attraction – whilst ensuring that the overarching city brand permeates every facet of their work.  

There’s a secondary game running parallel to the FIFA World Cup: destination marketing organisations competing for the world’s attention. Trove’s Hallie Milstein outlines the World Cup opportunity, which destinations are playing to win, and what separates the destinations who are winning from the rest.

Regional places may not have the population or funding of capital cities, but they are uniquely well placed to compete on story, authenticity, and identity. Mel Garibaldi explores how place branding is levelling the playing field for Kimba and what they learned from the process.

As visitor levies become a reality across the United Kingdom and Ireland, the focus has shifted from whether they should exist to how they are designed, governed, and spent. TOPOSOPHY's Barry Rogers explores how tourism taxes can serve as a vital strategic tool for place branding and destination management.

How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive. 

Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?

Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability. 

We’ve often said that a place brand should provide a unifying narrative for a community, but how can you achieve this if your community doesn’t feel united? While there is no silver bullet to this, six expert place practitioners shared their insight into how place brand and marketing teams can navigate political division within their community.

A new story is emerging for the Gold Coast, one which speaks of resilience, entrepreneurship, and being unafraid to challenge the norm. Mayor Tom Tate explores the how and why behind the creation of Brand Gold Coast and how they're strengthening the city's reputaiton beyond its nightlife and surfing credentials.

We need to stop thinking of place branding as an initiative or project, but as an institution or essential piece of good place governance. Here's how.

When is it valuable for a city, region, or nation to go one step further and launch their own event or festival to meet specific community needs? Four place branding experts highlighted cities who have invested in events that have put their community on the map and highlighted the unique ‘here-ness’ of their home.