About

Reputation

Brand ambassadors and citizen engagement: Discover Harlow's place brand journey
In The Spotlight

Brand ambassadors and citizen engagement: Discover Harlow's place brand journey

In 2018, Discover Harlow were shortlisted at the City Nation Place Awards for their comprehensive place brand strategy that was overturning decades of negative perceptions. We caught up with Sharon Summerfield, Place Brand Manager at Discover Harlow, to understand how their strategy has evolved over the last years - and how it's underpinned their COVID-19 response.

label_outline Reputation Place Branding Citizen Engagement Private Sector Crisis Management
Watch
Crisis management of the COVID-19 pandemic: the impact on Nation Brands
Trends & Ideas

Crisis management of the COVID-19 pandemic: the impact on Nation Brands

What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands – and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world? 

label_outline Reputation Data Place Branding Crisis Management
  • image
    Jose Torres CEO, Bloom Consulting
  • image
    Rebecca Smith Director, New Zealand Story
  • image
    Niall Gibbons CEO, Tourism Ireland
  • image
    Clare Dewhirst Founder and Director, City Nation Place
Now is the time to rethink our communities
Trends & Ideas Opinion Piece

Now is the time to rethink our communities

In our recent survey looking at Place Branding for the 2020s, we asked our respondents whether their storytelling was rooted in place values or focused primarily on place assets – the answers suggested a slightly stronger focus on assets. The COVID-19 pandemic has given us an opportunity to pause and think about whether we want to continue on the same tracks we've been running along for the last five decades or if there's time for real change in the way that we think about what we are doing, and what our places stand for.

label_outline Tourism Reputation Place Branding Sustainability
Watch
Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19
Trends & Ideas

Looking Forward as a Tourism Industry Amidst the Uncertainty of COVID-19

While COVID-19 is impacting all industries, the tourism & hospitality sector has experienced the most impact to date given increasing travel restrictions, major event cancellations and overall risk aversion to travel internationally and domestically. Even whilst fire-fighting through the immediate impact, it’s also time to think to the future and recovery planning.

label_outline Tourism Destination Marketing Crisis Management Reputation Destination Management
  • image
    Clare Dewhirst Founder and Director, City Nation Place
  • image
    Keith Tan Chief Executive, Singapore Tourism Board
  • image
    Leah Chandler Chief Marketing Officer, Discover Puerto Rico
  • image
    Chris Chiames Chief Communications Officer, Carnival Cruise Line
  • image
    John Bradbury Managing Director, Issues & Crisis, Ketchum
  • image
    Sara Garibaldi Managing Director, Travel & Economic Development, Ketchum
logo play_arrow What Works

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

label_outline Reputation Place Branding Economic Development Destination Marketing Tourism Private Sector Investment Promotion Digital Reputation Destination Management
Load more