Reputation

How Fort McMurray Wood Buffalo engaged their community in their regional identity

For the past 20 years, Fort McMurray Wood Buffalo’s reputation has been dictated by outsiders, with locals left saying, ‘that’s not us!’ The region needed to start proudly sharing what they were instead of what they weren’t, and so the team at Fort McMurray Wood Buffalo [FMWB] started on the region’s first attempt to proactively manage the region’s identity and reputation.

label_outline Citizen Engagement Place Branding Reputation

New research shows citizens' sustainability priorities. Here’s what it means for your place.

With increasing evidence of the impact that climate change is having on our environment, 68% of people think that government and businesses need to act now or risk failing future generations – but just 39% agree that their government has a clear plan in place to tackle climate change. So, what is it that cities and nations should be doing to address the concerns of their citizens?

label_outline Citizen Engagement Reputation Sustainability

Sheffield just launched a ground-breaking student attraction campaign. Here’s how it works.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

label_outline Collaboration Place Branding Reputation Talent Attraction

Chile’s new data strategy is defining their 10-year communication plan. Here’s how.

What’s the key to creating a successful data strategy that measures the impact of your communications and allows you to refine your long-term strategic plan? We reached out to Constanza Cea, CEO, & Guadalupe Zegers, Head of Research at Imagen de Chile, to get the behind-the-scenes information on the strategy that won our 2021 Best Use of Data Award.

label_outline Citizen Engagement Data Place Branding Private Sector Reputation

Struer’s path to becoming the City of Sound

For a smaller city or region, it can be hard to make an impact on the international stage. You need to identify a really strong, authentic impetus for your place brand strategy to stand out from the crowd. John Fogde, Head of the Struer City of Sound Department, explains how they developed the positioning for the Danish city and how being known as the City of Sound gives them the edge in their activities.

label_outline Citizen Engagement Collaboration Destination Management Economic Development Place Branding Reputation

Reimagining the Rural Brandscape

There’s a quiet revolution growing in food production that will have a profound impact on our collective futures. Rural economic development may not seem sexy, but we all have a lot riding on how successfully communities support and sustain their natural environments, green spaces and food producers. So, what does it take to nurture the places that feed us all?

label_outline Economic Development Investment Promotion Place Branding Reputation
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