Reputation ROI: Which nations are winning in the era of globalisation?

What’s makes your reputation? Join us on this free webinar to discover the key drivers of perceptions of your nation brand as Fernando Prado Abuín, Managing Partner at Reputation Lab, shares insights from the 2024 RepCore® Nations study. You’ll be able to hear top-line analysis on the evolving reputation of the top 60 countries with the highest GDP and discover how national reputations are shifting in response to international current affairs.

 As well as the latest findings from the 2024 study, don’t miss your opportunity to discover:

  • The levers that build the reputation of your country
  • How sustainability and the human factor are playing a critical role in reputation management
  • The link between reputation and value creation for your place economy
  • A new management tool for managing your country reputation

Alongside Fernando, you’ll also be able to hear from the nation brand leaders from top performing countries as they share their expertise in effectively managing their reputation.



Not in the right time zone? Register for the webinar and we'll be able to let you know when the recording is available for you to watch.