By Jason McGrath, EVP, US Head of Corporate Reputation, Ipsos

Managing the reputation of your nation has never been more important – or more challenging. The proliferation of social media along with other new technologies has dramatically impacted the way that people form perceptions of a place. With increasingly fast access to news stories and heightened ability to share opinions online, nation brand teams must evolve their skill sets to be able to rapidly respond to reputational risks and to build trust with key audiences and stakeholders.

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