Learning Places: How cities are collaborating more effectively with their universities
By Jeannette Hanna, Chief Strategist, Trajectory
Some aspects of place branding can feel a bit like family counselling when parties who should be natural partners lack a common understanding. The CEO of a large pharmaceutical manufacturer sharpened the point for me. He was bemoaning the difficulty of finding appropriate skilled labour near the company’s headquarters, a west coast US city. I asked if he had shared his issues with the large community college located down the street. He looked at me incredulously and retorted, “Why would I do that?” Why indeed! The idea of educators as allies had never occurred to him.
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