Five unlikely partnerships for city and nation brand teams to consider
City and nation branding is a team effort. We speak a lot about the importance of collaboration between destination marketing, economic development, and local government teams, but it got us thinking: what other interesting partnerships are out there?
We reached out to our Expert partners to discover their top tips for ensuring that a partnership enhances your brand and opens you up to new audiences – and to discover where these unlikely partnerships are being put into action.
Here are five ideas to help you identify new avenues for collaboration to promote your city or country.
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