At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. In fact, with an uptick in Gen Z using TikTok as a search engine, finding native ways to integrate your messages into these digital spaces will be more important than ever.

But what’s the key to success in influencer marketing? We reached out to our expert partners to discover what best practice place brand and marketing teams should adopt to amplify their brand by working with local and global influencers.

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