In 2020, organisations who were passionate about Staffordshire’s potential joined forces to create unified voice for the region. Since then, We Are Staffordshire has moved from strength to strength – all with a small (but dedicated!) team and limited resources. We sat down with Louisa Shaw, Head of Place Marketing at We Are Staffordshire, to understand what the foundation is for their success, how they’re engaging the private sector as ambassadors, and what she’ll be looking for in a winning entry at the City Nation Place Awards.

 

We Are Staffordshire was established as a three-year pilot, from which you have since been renewed to continue your work. What lessons are you taking with you from the past three years in to the future?

To ‘borrow’ the advice that Barack Obama said he would give to his younger self when asked – the key lesson for us is to continue to get stuff done; we have been successful because we have been agile with our activity and had a relentless focus on delivery, saying ‘yes’ to opportunities rather than continually churning strategies. It is important to have a plan – to know why you are delivering an activity and what success looks like at the end of it before embarking on the work – but as a small team, focus always has to come back to the delivery on the ground.

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