This event is in my calendar every year to help improve our performance, our knowledge and our results.
We are thrilled to be part of the IV edition of CNP Global. This is a "must-attend" summit for every Country, Region and City policymaker, promoter and "brander.
Malcolm Allan has been a practicing place and destination brand strategy consultant since 2003. Prior to that he worked in the fields of town planning and economic development in the UK in central and local government, as a consultant and as a CEO of major economic development and training companies.
Current Position – President of Bloom Consulting
Malcolm joined Bloom Consulting in January 2018 upon commencement of merging Placematters with Bloom. Bloom is a place brand strategy consultancy specializing in country, nation and city branding.
Prior to joining Bloom Malcolm was the founder and Managing Director of Placebrands which he set up in 2002, wh. In 2009 he joined Colliers International to lead on its development branding practice.
Work with and at Bloom
Country and nation branding strategies - a brand strategy for Paraguay (2016/17); a major assessment of the impact of the country brand of Costa Rica in the US, the UK and Europe (2017); a nation brand strategy for Australia.
City Branding - Malcolm is currently (2018) working with Visit Stockholm to develop an active partnership between the City and key stakeholders in the visitor/tourism sector of the city.
Country Branding - Malcolm is currently contributing to a project for the Australian Government’s National Brand Commission supporting it in consultation on the brand strategy and developing the strategy for launch in early 2019.
Development Branding - Malcolm is currently working with Development Solutions (UK) on proposals for a brand-led development strategy for a smart-city office development on Malta for the Mizzi Company.
Complementary Professional Activity
Malcolm is a regular speaker on place and destination branding at conferences around the world – in Toronto in 2006, in Cardiff in 2012, in Macau and Hong Kong in 2014 and at City Nation Place in London in 2015, 2016 and 2017. Malcolm is a member of the City Nation Place Advisory Board (since 2015).
Malcolm regularly blogs on place branding and current effective practice in the field for City Nation Place (www.citynationplace.com ) and the Place Brand Observer www.placebrandobserver.com). Recent blogs have covered “The Challenge of Working with Politicians”, “Why Brand Strategies Fail” and "Emerging Practice in Country Branding".
Conrad is Director of the GREAT Britain campaign, based in the Department for International Trade and formerly at 10 Downing Street. While at No10 Conrad’s role was extended to include responsibility for delivering major cross-government campaigns, as well as ensuring Government spending on communications was efficient and cost-effective.
Previously Conrad worked at the Foreign & Commonwealth Office as Head of Public Diplomacy and Strategic Campaigns. He was responsible for a wide range of policies and campaigns, including soft power, the 2012 Olympics and Paralympics, and campaigns in the Middle East, Libya, Afghanistan and Pakistan.
Conrad joined the Government in 2002, initially working with the Central Office of Information on issues that included teenage drugs, consumer rights and international export. He moved to the Cabinet Office to work with the first Permanent Secretary of Government Communication as Director of Strategic Communications. Here he launched ‘Engage’, a new approach to Government Communication, and was responsible for campaigns to counter terrorism and animal rights extremism.
Before joining the Civil Service Conrad spent 18 years in advertising, working with a number of agencies on national and international business. During this time he also set up an awardwinning communication consultancy which he successfully ran for eight years.
Adriana is Chief Resilience Officer (CRO) for the city of Salvador as part of the 100 Resilient Cities pioneering by Rockefeller Foundation and Director of Resilience for the Municipal Government of Salvador, Brazil. Previously she was Salvador’s Municipal Deputy Secretary foe Economic Development and Employment.
Adriana holds a PhD in Marketing Management from University of Otago in New Zealand, a Master in Management from Federal University of Bahia in Brazil, a Specialization in Economics from University Unifacs in Brazil, and a Law Degree from the Catholic University of Salvador in Brazil. She was a lecturer and researcher in marketing at Cardiff Business School in UK from 2012 to 2015. She has published in international peer reviewed journals such as Journal of Travel Research, Journal of Macromarketing, and Journal of Marketing Management. Her research interests include place marketing and consumer behaviour. She is particularly interested on uses of marketing and branding for economic development and urban regeneration. In 2017 she published an edited book called Handbook on Place Branding and Marketing by Edward Elgar Publishing.
Beverley Carkner is the Director of Marketing at Ottawa Tourism, the destination marketing organization for the capital city of Canada and joined the organization in 2009.
Beverley earned her Bachelor of Commerce degree with a specialization in marketing from the University of Guelph. She was a program advisory chair for the Digital Marketing Program at the Algonquin College Centre for Continuing and Online Learning in 2017 and 2018, and she served for 3 years as an Executive Board Member for Attractions Ontario from 2010 through 2012.
In 2015, Beverley was a panel speaker on “Leading Change” at Social Media Tourism (SoMeT) and “A look back and into the future at what has shaped digital marketing for tourism – and what to expect next!” at Online Revealed.
Beverley is excited to be working on the Place DNA of Ottawa in conjunction with the City of Ottawa and Destination Think! and aspires to achieve citywide implementation in 2019.
As Chief Executive, Laura is responsible for the leadership, strategy, performance and accountability of the organisation, working closely with the Board and Executive Team.
Prior to joining London & Partners, Laura was Managing Director of the Government & Public Sector Practice at WPP, the world’s largest marketing and communication services business. In that role she advised governments on destination marketing, behaviour change, digital government and citizen engagement. She led a global network of regional teams in Beirut, Brussels, Delhi, Nairobi, Singapore and Sydney.
Laura is author of ‘me.gov: The Next Generation of Digital Public Services.' She taught communications for behaviour change at the Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy, National University of Singapore.
Laura has spent her career at the intersection of public policy and communication. She spent several years as a UK public servant in London and Brussels, and has worked as a journalist in Russia and for an NGO in Germany.
Laura is a Londoner and speaks French and Russian. She is a Governor of an inner-city London primary school. Laura has an undergraduate degree from the University of Oxford and a postgraduate degree from University College London.
Brad Dean, originally from Illinois, holds a Bachelors Degree in Accounting from the University of Illinois and a Masters Degree from Moody Bible Institute. Brad began his career in Puerto Rico, where he worked for General Electric. Brad also worked for Hard Rock Café as a Unit Controller and General Manager. In 1998, he joined the Myrtle Beach Area Chamber of Commerce, a regional DMO, where he first served as CFO, then as CEO. Brad has 20+ years of experience in the travel & tourism industry.
Glenn Duncan joined the Ottawa Tourism team in early 2011 bringing with him, to Canada’s Capital, extensive industry knowledge and experience. Previously employed by Edmonton Economic Development Corporation / Edmonton Tourism, Glenn has dedicated over 30 years to the tourism, hospitality and customer service industries in various management and sales capacities. Mr. Duncan’s current role as Senior VP & CMO sees him leading a team of dedicated professionals within the Meetings & Conventions, Sport & Cultural Event and Travel Trade sectors while overseeing & contributing to all marketing initiatives for the organization.
Throughout his career, Mr. Duncan has been active on many boards and committees and a contributing member of several industry related associations and societies. Glenn’s passion for sports and major event marketing has also seen him lend his energy and expertise to many sport organizations and events, including being involved in the inception of EEI (Edmonton Events International), implementing Ottawa’s Major Event strategy, as well as previously sitting on the board of the Canadian Sport Tourism Alliance (CSTA).
Mr. Duncan continues to be a champion of and passionate spokesperson for Canadian tourism, perpetually building knowledge of product as well as global tourism industry trends and conditions.
Sean Evins is the lead for Politics and Government Outreach for Europe, the Middle East and Africa for Facebook. This team is tasked with working with government and political officials on education about the Facebook platform, driving creative best practices and top content and working to protect election integrity.
Prior to starting with Facebook in August 2016, Sean worked for four years on the Government & Elections team at Twitter and also previously worked in the U.S. House of Representatives. Sean received a bachelors degree in Political Science and Political History from Rhodes College in Memphis, TN, and he earned his Master’s Degree in Government from the Johns Hopkins University in 2010.
He is based in London.
A futurist, strategist and frequent keynote speaker, Chris leads a team that has completed more than 100 visioning, strategy, planning, policy and branding projects for destinations and cities around the world. Chris holds a Masters degree in Studies of the Future, is an adjunct instructor in placemaking for New York University and is a member of the Project for Public Space’s Leadership Council, the Urban Land Institute and Destination Marketing Association International. In 2013, Chris was recognized as the place branding “Thought Leader of the Year” at the World Sense of Place Summit for his development of place branding methodologies.
Niall Gibbons was appointed Chief Executive of Tourism Ireland, the organisation responsible for marketing the island of Ireland overseas, in June 2009.
Since his appointment, Niall has overseen the marketing of Ireland as a tourism destination across the world, leading a team of 150 staff in 23 markets. 2017 was the best year ever for tourism to the island of Ireland, surpassing previous records, with 10.6 million visitors. The World Economic Forum has ranked Ireland 3rd in the world (out of 136 countries) for tourism marketing and branding effectiveness.
He is a business graduate of Trinity College, Dublin and a Fellow of the Institute of Chartered Accountants in Ireland. He is also Deputy Vice President of the of the Dublin Chamber of Commerce, sits on the Export Trade Council for the Irish Government, a member of Culture Ireland’s Expert Advisory Committee and an Honorary Fellow of the Institute of Hospitality in Ireland.
Robert Govers is the managing research partner of www.good.country, chairman of the International Place Branding Association and an independent advisor, researcher, speaker and author on the reputation of cities, regions and countries. He has also been an adjunct or visiting scholar in Dubai, Leuven, London and Milan and teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino and Trento, Italy. In addition, he is co-editor of the quarterly journal, Place Branding and Public Diplomacy and, with Prof. Dr. Frank Go, co-author of Place Branding (2009) and editor of the International Place Branding Yearbook Series (2010, 2011 and 2012) all with Palgrave Macmillan. He also co-authored over fifty journal articles, book chapters and conference papers and has delivered numerous public speeches and business publications.
Mary Harris, Managing Director, M&C Saatchi Export
Mary has worked on award-winning pieces of business at major agencies including Partners BDDH, Euro RSCG London, Ogilvy & Mather and Cheil Worldwide before joining M&C Saatchi. She has a wealth of global, governmental and B2B experience -including both Tourism and FDI business. Mary’s background is highly integrated and she specialises in delivering agile ideas which flex across channels working on brands including Samsung, Unilever, the Bahrain EDB and the NHS . She was proud to be a 2016 and 2017 judge of the Entrepreneur of the Year Category of the prestigious National Business Awards and is looking forward to judging the Fujitsu A.I Pioneers Category this year.
Tim Harris is the CEO of Wesgro, the Tourism, Trade and Investment Promotion Agency for Cape Town and the Western Cape. Tim previously served as Member of Parliament and Shadow Minister of Finance for the Democratic Alliance (DA). He holds a BA in English Literature and a Masters in Economics from the University of Cape Town. Tim currently sits on the board of the Cape Town International Convention Centre, the Cape Town Film Studios and BPESA.
Mihalis Kavaratzis is Associate Professor of Marketing at the University of Leicester School of Business. His research focuses on place branding and tourism destination marketing. Mihalis is Founding Board Member of the International Place Branding Association and a Senior Fellow of the Institute of Place Management. He has published extensively in various academic journals and he is co-editor of ‘Inclusive Place Branding’ (with M. Giovanardi and M. Lichrou, 2017), ‘Rethinking Place Branding’ (with G. Warnaby and G.J. Ashworth, 2015) and ‘Towards Effective Place Brand Management’ (with G.J. Ashworth, 2010).
As the son of Ted Levine, founder of Development Counsellors International, Andy was introduced to the world of economic development and travel marketing at birth. Since joining the firm in 1991, Andy has helped launch the company into a new era, advancing the quality of client work performed, growing the number of staff and adding to the range of client services offered.
He developed and continues to direct DCI's "Winning Strategies in Economic Development Marketing." First conducted in 1996, this ongoing survey of corporate executives with site selection responsibilities has emerged as a valuable tool for economic developers seeking to understand the "customer's perspective" on what works in economic development marketing.
Andy authors a monthly “Marketing Places” column for Forbes.com that has drawn over 100,000 readers. He also hosts “The Project: Inside Corporate Location Decisions,” a podcast that provides a behind-the-scenes look at company location and expansion announcements.
Jenny Ljung is head of the Global Communications Unit at the Swedish Institute and answers for Sweden’s official social media in four world languages; English, Arabic, Chinese and Russian. Jenny has a long experience of working with digital communications and digital transformation within public policy in Sweden. She has been managing communication organizations at several Swedish national agencies, and specializes in digital communications, leadership and management.
Claus Lønborg has been managing director for Copenhagen Capacity since 2011. Copenhagen Capacity is the official inward investment agency for the “Greater Copenhagen” metropolitan region. They advise foreign companies and investors on establishing, expanding and retaining their activities in region. Further to this consultancy role, Copenhagen Capacity is also active in developing the regional attractiveness for foreign investors through a number of projects and activities ranging from cluster development to talent attraction.
Prior to his job with Copenhagen Capacity, Claus spent 4½ years in Shanghai, setting up and leading an innovation center to advice Danish companies on research and high tech collaboration with Chinese companies, organisations and universities and to provide general establishment services for knowledge based Danish enterprises.
Most of Claus’ career is however from the private sector, where he had held international sales and marketing positions Rockwool, Arla Foods, Maersk and IBM. Through these jobs, Claus has built his international experience from activities and responsibility areas spanning across America, Europa and Asia.
Claus holds a masters degree in International marketing and has supplemented his education with training programs from IMD, INSEAD. He is married and has 4 children.
General Management background in the service industry for 25 years, from Languages to Tourism to Telecommunications with a successful track record in an international environment. Studied in Ireland, trained in Germany and worked in several Caribbean markets. Completed a MBA specializing in Finance with Alliance Manchester Business School. With 15 years' experience in Mobile Technology, I have honed excellent judgement and prioritization skills, learnt the ability to create and sustain urgency and have a passion for business, technology and delivering a world-class customer experience. I co-founded a technology startup based in New Orleans, USA to create a platform to connect explorers with locals for real, authentic experiences. I now lead the Grenada Tourism Authority and market and sell the destination worldwide.
Jason is a research, communications and reputation strategist with 15 years global experience providing strategic council to public, private and non-profit clients regarding their reputation strategies, competitive positioning, stakeholder engagement, marketing and communications. Jason consults with clients on their reputation measurement and evaluation programs, and how they can optimize their marketing and communications programming for the greatest reputational impact.
Kristina Plavšak Krajnc (1971) graduated in journalism from the Faculty of Social Sciences of the University of Ljubljana in 1994. In 1995, she obtained a Master's degree in international relations at the Central European University, Department for European studies in Prague, Czech Republic. In 1996, she obtained a Master's degree in international relations at the School of Public and International Affairs at Columbia University in New York in the USA.
From 1996 to 2000, she was public relations adviser to the Prime Minister of the Republic of Slovenia. She was active in the preparation and implementation of the communication campaign for the inclusion of Slovenia in the European Union.
From 2000 to 2004, she was Assistant Professor and Researcher at the Faculty of Social Sciences (field of international communication and public diplomacy) and Deputy Editor of the Journal of International Relations and Development (2001-2005).
Between 2004 to 2011 she worked as an External Expert in various UNDP and EU financed projects to strengthen the non-governmental sector, establish civil society networks and strengthen them through communication and educational activities.
From January 2006 to December 2007, she was adviser to the President of the Republic of Slovenia for cooperation with non-governmental organisations. She had the role of coordinator of humanitarian action »World for Darfur« and project for promoting intergenerational cooperation between young people and voluntary work for the elderly »Fruits of Society«.
As Director of the Information Office of the Council of Europe in Slovenia (2008 to 2010), she managed campaigns and communication activities of the Council of Europe and actively participated in the preparation and implementation of the programme of the Slovenian Chairmanship of the Committee of Ministers of the Council of Europe.
From January 2010 to June 2011, she was the Coordinator of the EU financed project to promote children's rights and improve educational practices on this topic.
From 2011 to 2015, she was employed at the Ministry of Culture where she had specific tasks in the field of human rights and was responsible for multilateral and bilateral cooperation in the field of culture.
In 2013 she was invited by the Office of Council of Europe Commissioner for Human rights to assist the communication team for a 6-month period.
Since 1st September 2015 she is Director of the Government Communication Office of the Republic of Slovenia.
Triinu has worked in communication and diplomacy since 1996. She was the Director General of the Department of Public Diplomacy of the Estonian Ministry of Foreign Affairs from 2007 to 2011 and has served in Estonian representations in Sydney, St. Petersburg and London. She has also worked as Head of Public Relations of the Estonian Reform Party.
Andreas Sandre is a press and public affairs officer at the Embassy of Italy in Washington, D.C., where he runs the digital diplomacy shop. He was previously at the United Nations, doing communications for the Italian delegation to the U.N. Security Council. Andreas is the author of “Digital Diplomacy: Conversations on Innovation in Foreign Policy” (Rowman & Littlefield, 2015) and “Twitter for Diplomats” (DiploFoundation, 2013). He's also the editor of a digital diplomacy publication on Medium, and a contributor to HuffPost, the Global Policy Journal of the London School of Economics, and Hacker Noon. You can find Andreas on Twitter/Instagram @andreas212nyc or on Facebook @asandreDC.
Rhett Skelton, Executive Vice President of Skylight Intelligence, is an evaluation and marketing analytics specialist with more than 16 years of experience in conducting evaluations for leading organizations. He has conducted international primary research, as well as developed brand performance and risk-tracking mechanisms for tourism entities and other multinational organizations. He specializes in integrating open-source data with visitor exit surveys and other client-provided data to analyze tourism results.
Jose Filipe Torres
Bloom Consulting - CEO
Expert in Nation Branding
For the last 13 years, Mr. Torres has been advising countries in the field of strategy and branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies, spread across five continents.
Moreover,Mr. Torres collaborates with the OECD and the World Economic Forum in matters concerning nation branding.
In 2011, his company initiated Bloom Consulting Country Brand Ranking.
Most recently, Bloom Consulting together with Digital Demand – D2© an analytical Software released the Digital Country Index.
The Index measures the appeal of 245 countries in the digital world.
Daniel Valverde Bagnarello has wrought his career in marketing for over 20 years. He holds both a Master in Digital Marketing and a Master in Management from IE Business School, a seat in the British School of Costa Rica's Advisor Committee and also one in the Latin American Country Brands Forum.
Although he started in advertising, Daniel's career path has led him over the years from a copywriter’s desk at a BBDO network agency, to the commercial director's seat in one of the most successful company holdings in the Central American region devoted to global trade. Along the way he has skilled in the management of multinational marketing teams praising that success in his field lays on two major pillars: The first, embracing data as the main source to spark creative initiatives. And the second, committing to talent development as a KPI.
Currently, Daniel is the Country Brand Director behind "essential COSTA RICA", the country brand that showed the greatest annual growth in America according to the Bloom Consulting Country Brand Ranking 2017/2018. He also leads the country brand's Technical Unit that comprises representatives from Procomer (Costa Rica's TPA), CINDE (IPA), ICT (Tourism Bureau), COMEX (International Trade Bureau) and Costa Rica's Chancellery (Foreign Affairs Bureau).
As Barcelona City Branding Coordinator, Consol is responsible for the definition of the strategy, planning, implementation and follow-up of the City Branding project within the City Promotion Department of the Barcelona City Council, working closely with all local and metropolitan, public and private stakeholders.
Prior to joining Barcelona City Council, Consol was the Communication and Marketing Director of the Teatre Nacional de Catalunya (Catalonia National Theatre), the public theatre of the Government of Catalonia for 14 years. In that role, she was in charge of a multidisciplinary team of 21 people, responsible for communication, marketing, public relations, rental of spaces, ticket sales and relationship with the public.
Consol has developed her career in the field of public, non-governmental, marketing and communication institutions. He was the founding creator and director for 5 years of the Enriqueta Villavecchia Foundation for children with cancer and was also responsible for advertising and sponsorship of the Turisme de Barcelona Consortium for 3 years.
Consol Vancells is a professional with more than 20 years’ experience in executive and strategic management in the field of branding, corporate communication, and digital marketing.
Expert project manager in online and offline communication projects and in designing client-acquisition and customer-loyalty strategies focused on improving the brand's positioning and its engagement.
Consol was Born in Barcelona and speaks Catalan, Spanish, English and French. She holds a bachelor’s degree in Communication Sciences from the Autonomous University of Barcelona, a graduate degree in Administration and Management from Harvard University and a master’s degree in Social Media, Branding and Strategies from Ramon Llull University – La Salle.
Jessica has been a key part of M&C Saatchi for over 12 years. She combines a specialist FDI communications skillset with deep governmental, B2B and international expertise. Some highlights include: over 10 years of partnership with the Bahrain Economic Development Board; working with the Government of South Australia and Invest Georgia; developing the Tourism proposition for the Kingdom of Bahrain; Airbus Defence & Space; Telstra Global and Siemens. Jessica has also held senior marketing positions at key UK Government organisations where she was responsible for developing business engagement strategies for over 4 years.
James Wright is Producer and Presenter of CNBC International popular feature show Marketing|Media|Money, a series that navigates the global advertising industry through the eyes of the senior marketers who are driving its evolution.
In this role, James has spoken to senior marketers and thought leaders from brands such as Lanson, Accenture, Spotify, Formula One and Mars Inc. James fronts CNBC’s coverage of the annual Cannes Lions Festival of Creativity live from the shores of the South of France.
Prior to managing the production of Marketing|Media|Money, James fronted CNBC’s award winning environmental business show, Sustainable Energy. The series saw James speak to the key people shaping the energy landscape, examining sectors such as transport, agriculture and construction.
James is also an experienced weather presenter, having first joined ITV Weather in 2002.
James holds a BSc in Business from Cardiff University and has extensive media training experience.
Follow James on Twitter @JamesWrightTV.
EmrahYucel is a world-renown branding expert and designer based in Los Angeles, USA. Through his two highly-decorated companies, Iconisus and I Mean It Creative; he offers motion picture advertising and destination branding services, respectively.
Holding a Master's degree in Art, Design, and Architecture, Yucel was selected the “Graphic Designer of the Year" at the age of 21. His eye-catching designs for famous Broadway plays led him to become one of the most sought-after creatives in Hollywood. The list of his campaigns for famous Hollywood projects includes, but not limited to: Kill Bill, Frida, Avatar, American Horror Story, Fifty Shades of Gray among others.
In 2001, EmrahYucel co-founded Iconisus, an agency providing visual design, advertising, and branding services to major Hollywood studios and TV networks.
In 2008, he founded I Mean It Creative, an independent consultancy, specializing in advertising, strategic brand consulting, and destination branding. Believing that “Great brands are exceptional storytellers, and great branding is exceptional storytelling,” Yucel’s story-based approach to destination branding became a quick hit. He created the ‘Turkey: Home’ campaign for the Turkish Ministry of Tourism, which has been running since 2013. He also created the destination brand campaigns for the City of Gaziantep and the City of Izmir. Emrah and his team also delivered destination branding projects all around the world such as Big Island in Hawaii, Leiki Free Trade Zone in Nigeria, Kenya Free Trade Zone.
Among the many prestigious awards Yucel received are; Key-Art Awards, PromaxBDA Awards, Webby Award, Sunset Billboard Award. In 2009, he and his team were awarded the "Designer of the Year" by International Design Awards.
Yucel is a highly sought-after speaker, who recently gave a keynote speech at United Nations WIPO in Geneva Switzerland in the Intellectual Property Day.
Yucel currently resides in Los Angeles.