City Nation Place Global is the annual forum for place branding and place marketing professionals from around the world - join us in London in November to network and learn alongside delegates representing cities, nations and regions from over 35 countries.

Our packed one-day agenda provides the opportunity to focus on the challenges and opportunities that connect place branding teams. Whatever your primary responsibility, whether your goal is attracting tourism, talent or investment; whether you are focused on engaging with your citizens, or partnering with the private sector; City Nation Place Global will provide you with new ideas to improve your place branding and marketing strategy.

Join us in London to:

  • Gain essential insight on how to effectively collaborate and create a joined-up approach to place brand strategy between tourism, economic development and government offices
  • Learn from case studies how other cities, nations and regions create an authentic narrative for their place marketing which engages and inspires
  • Understand how fake news impacts your place brand strategy and how to navigate around it
  • Discover how to generate a data-driven place branding strategy
  • Learn how to build a place brand strategy that maintains momentum
  • Benefit from the opportunity to increase your network of senior decision makers working in government teams, city marketing boards, tourism marketing organisations and investment promotion agencies

New for 2018:

Join an exclusive pre-event placemaking tour, organised by the Greater London Authority, and providing a unique insight into the strategic development of the Royal Docks and Greenwich Peninsula in London. More details here.

Exclusive to City Nation Place Global registered delegates: the M&C Saatchi Destination Equity Audit. Register to attend the conference and your place could be chosen to receive a complimentary equity audit, assessing your brand performance against your tourism and fdi ambitions. More details here.

This event is in my calendar every year to help improve our performance, our knowledge and our results.

Myriam Gomez, Marca Chile

Schedule Overview

Wednesday 7 November

In the morning, delegates have the option of joining a bespoke placemaking tour of London Docks & Greenwich Peninsula, organised by Greater London Authority, providing a unique glimpse in to the strategic economic development plans of this important area of London. More details here.

In the afternoon, book early to ensure your place at the pre-conference ThinkTank session, providing the opportunity for a more in-depth focus and peer-to-peer learning opportunity. More details here.

All delegates are invited to join the evening Welcome Reception, sponsored by Resonance Consultancy, to celebrate the launch of their 2018 World’s Best Cities Report and find out which city is topping the ranking this year. Meet and network with your fellow delegates ahead of the full day’s conference. More details here.

Thursday 8 November

The day opens with a Breakfast Briefing offering the opportunity to learn from masterful storytelling: find out how National Geographic engages 350m fans through social media.(Invitation-Only)

This is the main conference day, with plenary sessions packed with case studies and analysis, and break-out sessions focusing in on specific aspects of place brand strategy. The day closes with a farewell drinks reception, giving you the opportunity to swap those final business cards and say goodbye for another year. View agenda.

Who should attend?

  • Ministerial teams from tourism, trade, investment and foreign affairs departments
  • Nation branding committees
  • City mayors and their communication directors
  • Directors and marketing directors of city marketing organisations
  • Directors and marketing directors of tourism boards
  • Directors, business development and marketing directors of Investment Promotion Agencies and Economic Development Boards
  • Directors of regional and neighborhood development boards
  • Directors of property and real estate companies working with government clients on place making and place development projects
  • Advisors, agencies and consultancies working with government clients and government funded organisations


Simon Anholt
The Good Country
Chris Brown
Director of Marketing Liverpool
Liverpool Vision
Annabelle Canwell
SVP Brand Partnerships
National Geographic
Raouti Chehih
Peter Frosch
SVP & Chief of Staff
Greater MSP [Economic Development group representing Minneapolis/St. Paul]
Gregorio Garcia
Bases Conversion and Development Authority
Louise Juhl
Director of Marketing & Communications
Copenhagan Capacity
Jo Simmons
Account Director - Government
Joan Torrella
Barcelona Tourism

Media Partners

We are thrilled to be part of the IV edition of CNP Global. This is a "must-attend" summit for every Country, Region and City policymaker, promoter and "brander.

Jose Filipe Torres, Founder & CEO, Bloom Consulting