City Nation Place Global is the annual forum for place branding and place marketing professionals from around the world. Over 200 delegates from every corner of the world joined us for the 4thAnnual City Nation Place Global conference in London in November 2018 to focus on the challenges and opportunities that connect place branding teams – whether working in foreign ministries, trade departments, destination marketing organisations, investment promotion agencies, economic development boards, mayoral offices, city marketing boards, or regional marketing agencies.

Did you miss the event?

It’s not too late to benefit from the experience and expertise shared on the conference platform. Become a “digital delegate” and you will have full access to all speaker presentations, videos of every session, and a hard copy of the Awards Showcase book, which includes the case studies of all 39 finalists in the 2018 City Nation Place Awards. FIND OUT MORE.

Sessions covered included:

  • How a place’s brand underpins its resilience
  • What does the rise of fake news mean for place brands and what impact should this have on communication strategy?
  • Case study: Puerto Rico – Changing the narrative
  • Stronger together – How we organise to collaborate together
  • Building your place brand whilst driving sector specific engagement
  • Creating the ideal structure to manage a nation brand
  • The evolving role of the private sector in place brand strategy
  • Structuring your team for success with digital
  • Leveraging the power of Hollywood movies to brand your place
  • Over tourism and place identity
  • Data-driven place branding strategies
  • Winning the talent wars
  • Awesome opportunities for destination content in Google maps
  • Case study: Ireland - Managing the economics of the impact of tourism
  • Maintaining momentum

SEE FULL AGENDA.

“I found the event very stimulating, met a lot of great new people and learnt a lot of new ideas”

Chris Brown, Director, Marketing Liverpool
 

“Love the conference, enjoy the global perspective  good speakers and panels. Great location.”  

Colin Ferguson, President & CEO, Travel Manitoba

Speakers

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Simon Anholt
Co-Founder
The Good Country
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Raouti Chehih
CEO
EuraTechnologies
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C.A. Clarke
VP Digital Marketing
The Miles Partnership
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Peter Frosch
SVP & Chief of Staff
Greater MSP [Economic Development group representing Minneapolis/St. Paul]
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Jo Simmons
Account Director - Government
LinkedIn
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Sven Tresp
Program Manager, Street View Special Collections
Google

Delegate Partners

Media Partners

“I think this was an excellent conference and opportunity to connect with talented brand professionals as well as celebrate great work out there. I will definitely recommend this to my CEO to attend.”  

Amanda Calvo, Strategist, Saffron Brand Consultants