Benchmarking and celebrating best practice in place branding and marketing.
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The City Nation Place Awards benchmark and celebrate best practice in place branding and marketing. The Awards Jury recognise that a place brand needs to be understood and nurtured over time – these Awards provide the opportunity to review and share the most creative and effective approaches to the key elements of strategy, particularly communication strategy, which deliver measurable results to the building of a place brand.

Timeline for 2018

24 May: Open for Entries

7 September: Deadline for Entries

10 October: Finalists announced

8 November: Winners announced at the City Nation Place Global Conference in London

Categories


Best Use of Design

This category is open to entry by place leadership and marketing teams, and by the brand and design consultancies who work with them.

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Best Use of Social Media

This category is for a place which uses social media to engage citizens, to promote policy, to attract tourism, talent or investment can make the effective difference to a place brand.

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Best Citizen Engagement

This category is all about the people factor – a place brand is obviously as much about the people as it might be about government policy, infrastructure, natural attractions, culture, trade or tourism.

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Best Communication Strategy

This categories will recognise that the strategic communication of place brand values should be about so much more than a single objective advertising campaign.

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Place Brand of the Year

This category is intended to recognise the achievement of place branding teams who bring everything together.

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Judges

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Clare Dewhirst
Founder and Director
City Nation Place
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Caio Esteves
CEO
Places for us
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Guri Højgaard
Director of Tourism - CEO,
Visit Faroe Islands

How to Enter

The Awards are free to enter.

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2017 Finalists


View all the 2017 finalist's case studies

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