Benchmarking excellence in place brand strategy
Place brand strategies need to focus on long term goals – the time when a logo, slogan or expensive advertising campaign were deemed sufficient to affect a place’s competitive reputation on the world stage are very much behind us. However, it’s also recognised that place brand strategy needs to deliver measurable progress even in the shorter term and there are key tactical elements within the long term plan that can deliver the early wins and contribute to the longer term gain.
Now in their third year, the 2017 City Nation Place Awards provide recognition for the most creative and effective ideas to have been implemented by place marketing boards, mayoral teams, tourism promotion agencies, FDI and economic development boards and the communication consultancies who are working with them. Winning an award also provides an opportunity to further raise the media profile of your place.
The entry process is straightforward and it costs nothing to enter – we are simply looking for the best place branding stories from around the world and we look forward to hearing from you.
City Nation Place 2017 Awards Timeline
1 July 2017 Open for entries
7 September 2017 Deadline for entries
27 September 2017 Shortlist Announcement
9 November 2017 Winners Announced at the City Nation Place 2017 Conference