Benchmarking and celebrating best practice in place branding and marketing.
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With over 100 entries, from neighbourhoods, towns, cities, regions and nations across 16 countries, the 2018 City Nation Place Awards have gathered more of the most innovative, creative and thorough approaches to place brand strategy than in any previous year. Following a thorough shortlisting process, involving additional experts to support our Jury with the unexpected scale of the task, we are delighted to announce the finalists across all categories.

The strategies, campaigns, and programs of activity described in the entries demonstrate that more and more places are recognising not only the valuable relationship between quality of life, tourism, and economic development, but also that a collaborative, cohesive, strategic approach – frequently involving policy as well as communications, and engaging citizens and the private sector -can deliver more effective and measurable impact.

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Announcing the winners

Our winners will be decided and announced at the annual City Nation Place Global conference, taking place in London on 8 November. Book your place now to hear how 20 cities, nations and regions are implementing place brand, destination marketing, and investment promotion strategies to drive economic development.

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Categories


Best Use of Design

This category is open to entry by place leadership and marketing teams, and by the brand and design consultancies who work with them.

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Best Use of Social Media

This category is for a place which uses social media to engage citizens, to promote policy, to attract tourism, talent or investment can make the effective difference to a place brand.

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Best Citizen Engagement

This category is all about the people factor – a place brand is obviously as much about the people as it might be about government policy, infrastructure, natural attractions, culture, trade or tourism.

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Best Communication Strategy

This categories will recognise that the strategic communication of place brand values should be about so much more than a single objective advertising campaign.

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Place Brand of the Year

This category is intended to recognise the achievement of place branding teams who bring everything together.

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Judges

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Chris Brown
Director of Marketing Liverpool
Liverpool Vision
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Clare Dewhirst
Founder and Director
City Nation Place
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Caio Esteves
CEO
Places for us
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Guri Højgaard
Director of Tourism - CEO,
Visit Faroe Islands

2017 Finalists


View all the 2017 finalist's case studies

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