City Nation Place Americas is the forum for place branding and place marketing for state, county and city marketing boards, mayoral teams, DMOs and EDOs, and BID teams across the USA and Canada. Now in its third year, we are excited to host the 2019 Forum in West Hollywood, providing delegates with the opportunity to add place-making tours of this exuberant and ambitious city to their event itinerary.

These are challenging and exciting times for those responsible for driving economic development, attracting tourism, promoting investment opportunities, attracting talent, and shaping the attractiveness of the states, regions, counties and cities of North America. City Nation Place Americas provides the perfect opportunity to come together, to attend as cross-functional teams, and to explore how a collaborative approach to developing the vision and the brand for your place can deliver more effective results.



Just some of the topics to be included at the 2019 City Nation Place Americas Forum:

  • Understanding how economic forecasts are likely to impact on place branding and promotion budgets: exploring new funding strategies
  • Exploring opportunities for improved collaboration between state, county, city and place: developing a brand architecture and implementational approach that makes sense
  • Learn from real place examples how tourism and economic development teams are improving the ways they work together to provide a more effective return on place branding investment
  • Advocacy for place branding: engaging and convincing citizens and government of the value of tourism and investment promotion
  • Understanding the real potential of the Chinese tourism market… and identifying emerging market opportunities for investment and tourism
  • How to make your place brand a digital native - social media masterclasses, online engagement with citizens, managing your digital reputation, understanding new platform opportunities

PLUS:

Join the pre-conference half day Place Making Masterclass, led by Resonance Consulting, to learn from experts and from your peers how to connect the dots between your place brand, your place making strategy and your place marketing communications.


Schedule Overview


Wednesday June 5

Afternoon Place Making Masterclass led by Resonance Consulting. Learn from expert presentations and join round table discussions with your peers.

Evening Welcome Reception, providing the opportunity to meet with place leaders and senior directors of DMOs, EDOs, BID teams, Mayoral offices, and national, state, and city marketing teams.

Thursday June 6

The full day conference with plenary session discussions and case studies, and break-out workshops providing a more detailed focus on some of the most common challenges and exciting opportunities.

Friday June 7

Optional place making tours of West Hollywood providing you with the opportunity to learn how this vibrant and ambitious city is developing its attractoins and targeting economic growth.


I had an amazing time in NYC last week for the City Nation Place Conference. It will get better every year as more and more people begin to realize the synergy between tourism and economic development. Next year, team Topeka will definitely be bringing more staff!

Brett Oetting, President & CEO, Visit Topeka


Who should attend?

  • Directors, Strategy Directors, CMOs of National, State and City Marketing organizations
  • Ministerial teams from tourism, trade, investment and foreign affairs departments
  • Nation branding committees from across the Americas
  • Directors and marketing teams from Destination Marketing Organizations and Tourism Boards
  • Directors and marketing teams from Economic Development Organizations and Investment Promotion Boards
  • Directors of Business Improvement Districts
  • Directors of Property and Real Estate organizations working on place making projects and neighborhood development
  • Agencies, consultancies and advisers working with clients on place branding, place marketing and place marketing projects

View who attended in 2018




The presentations and breakout sessions were strong, and it was a great group of people to network with.

Anne Marie Moran, Account Manager, Ipsos



I loved the variety as it informed me on matters that I might not be involved with now but can think about for the future. 

Dan Bearss, CEO, Northern Indiana Tourism Development Commission

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