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Register by April 6th, 2018

City Nation Place Americas is the forum for place branding and place marketing for nations, regions, states and cities across the USA, Canada, Latin America and the Caribbean. At a time when many destinations and places are being challenged to re-think their approaches to attracting tourism, talent and investment, this event will provide the forum to identify the opportunities created by change and to learn from the experience of others.

Join us in New York in June to examine:

  • How to engage politicians and manage political influence on place brand strategy
  • How to benchmark and demonstrate the ROI of place brand strategy and marketing investment
  • New approaches to funding place brand strategy
  • Crisis management for place brand and marketing strategy
  • How place making strategy connects to your place brand and provides new opportunities for place marketing
  • What’s next in digital – and to manage your place brand across multiple platforms

PLUS:

How pitch ready are you? We will look at the lessons we can all learn from the Amazon RFP process around the value and opportunities provided by creating closer collaboration between place government, destination marketing and investment / economic promotion teams. If you are responsible for ensuring that your place brand strategy engages citizens, attracts tourism and talent, and drives economic growth, then book now to join the discussion.

The inspiration and conversation ignited at City Nation Place Americas has brought focus to the essential work of place branding and we are delighted that New York City gets to play a recurring role as host city and backdrop for this important annual gathering.

Fred Dixon, President & CEO, NYC & Company

Who should attend?

  • Directors, Strategy Directors, CMOs of National, State and City Marketing organizations
  • Ministerial teams from tourism, trade, investment and foreign affairs departments
  • Nation branding committees from across the Americas
  • Directors and marketing teams from Destination Marketing Organizations and Tourism Boards
  • Directors and marketing teams from Economic Development Organizations and Investment Promotion Boards
  • Directors of Business Improvement Districts
  • Directors of Property and Real Estate organizations working on place making projects and neighborhood development
  • Agencies, consultancies and advisers working with clients on place branding, place marketing and place marketing projects

Schedule Overview


Tuesday June 5th

In the morning, delegates have the option to join a social tour providing the inside story on how New York City continues to transform to increase liveability, drive investment and attract tourism. Details tbc.

Register at 1.30pm for the first afternoon session of the conference at NYU in Washington Square. In the evening, meet more fellow delegates at the official Welcome Reception, which will also celebrate the launch of the annual America’s Best Cities report.

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Wednesday June 6th

A full conference day packed with keynote speaker presentations, streamed sessions focusing in more detail on the issues at the top of your agenda, and round-table discussion groups, where you can learn more from the experience of your peers.

The day closes with a farewell drinks reception, all hosted at NYU.

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City Nation Place combines all of the critical elements of placemaking in one place, at one time:  tourism, economic development, planning and cutting edge leaders. The compelling program makes it the most intensive and experiential conference of its kind.

Rob Hunden, President, Hunden Strategic Partners

Speakers

Country Branding and Place Making as we know them today are dynamic concepts; what used to work yesterday may not be what would work tomorrow. Bringing together professionals representing different entities that thrive in this industry for a couple of days to connect and share their knowledge is golden.

Daniel Valverde Bagnarello, Country Brand Director, Essential Costa Rica

Partners