Are you ready for a cookieless future? Zeek Coleman, Head of Marketing for Tourism & Hospitality at Adara, explains how Apple & Google’s changes will impact the tourism industry and change the accuracy and availability of travel data. Learn how you can future-proof yourself against these changes.
How can you work with developers to ensure better development solutions for your communities and your place attractiveness? Rob Hunden of Hunden Strategic Partners & Craig Davis of Visit Dallas share their expertise.
State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?
From earned media activations to influencer programming and brand partnerships, how can you drive strong messaging, trust, and affinity, and effectively utilise third-parties within your dynamic storytelling?
Across Auckland and New Zealand, the indigenous Māori culture has not only been integrated, but also used as the foundation for a values-based approach to place brand strategy, policy, and place marketing. Discover what has made their approach so successful.