Engaging your private sector in the development of a unified city-brand – Case study: Brussels
What Works
Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.
Jeremie Feinblatt, Vice President, Resonance
Aurore Martano, Brand Marketer, visit.brussels
Annemie Verschueren, Director Media & Communications, visit.brussels
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