Place marketers are crying out for an all-in-one strategy to attract visitors, investment, and talent to their countries and cities - but how do you stand out from the crowd? Expert storytellers at BBC StoryWorks explore how countries and cities can pin their narrative and reach the right people, at the right time. 

MMGY Global's Sam Hancock joins South African Tourism's Kgomotso Ramothea to unpack how you can successfully deliver on destination storytelling through a balance of touchpoints within the transformation of digital distribution channels.

Empower your brand beyond marketing by bringing together a wide-range of regional partners. Resonance's Jeremie Feinblatt shares best models to help you manage your place brand and what you need to identify the optimal governance and team structure to drive long-term brand performance for your destination.

Learn how to take insights and data to tell a fantastic story to your key stakeholders about the outcome and possibilities of place branding and marketing, as Zartico's Ted Sullivan shares the tools you need to end the disconnect between research, insights, and the decision makers in your place.

Accessibility is no longer a mere legal obligation – it’s a strategic imperative for destinations. Don’t miss this presentation from Richard Veal at Simpleview to understand how you can prioritise accessibility and tap into a larger market segment, whilst boosting growth and demonstrating your commitment to social responsibility.

Brand Finance's Konrad Jagodzinski and Artur Bryzghalov joined three place brand leaders at City Nation Place Global to share practical examples of how place brand measurement can inform your strategy and improve results.
Listen in to learn from Carla Urbano Donayre, Promperu, David Downs, New Zealand Story Group, and Enver Duminy, Cape Town Tourism, as they share their practical experience on how analysing perceptions data can help you identify strategic priorities, develop a licensing programme, and communicate the added value of your work to key stakeholders.

Discover fresh insights from two recent talent studies to understand what's triggering talent to move. C Studios's Steve Duncan unpacks what quality of life means post-pandemic and world-wide examples of places winning at the talent journey to inform your own strategies.

CrowdRiff's Kash Miah delved into the latest social media trends that directly impact your destination marketing to ensure your strategies and tactics are fit for purpose.

Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.

How can you turn the tide on an unhelpful reputation that doesn’t represent your full reality? DNCO's Joy Nazzari and Luis Mendoza unpack how San Francisco has inspired a national shift away from the doom-spiral headlines that have dominated post-pandemic.

How can you break away from the monotony of investment attraction communication with your own strategy? Dr Natasha Grand Norman, INSTID, joins Mary Harris, M&C Saatchi, to explore a different set of connection points to help you attract and retain investment to your place.

Listen in as Brandkit join three successful place brand leaders to share top techniques you can use to build engaged and active ecosystems, integrate your place narrative through private sector activities, and break down invisible barriers that prevent your community from using the resources you've built.

Your place brand should set the vision for the entire community. Join experts from CivicBrand as they explore the nuance between a well-executed campaign and a true place brand strategy, and how you can ensure your brand informs every decision your place makes.

Ben Russell and Jordan Rumsby, Adara, share the tools that destination marketers need to glean meaningful insights, track the effectiveness of their strategies, and wow stakeholders with an impressive ROI.