What does it mean to be a destination when visitors can no longer travel? Far from obstacle or paralysis, COVID-19 should be a call-out for innovators to create new and timely solutions. How can you utilise this time to make your destination seem so desirable that it's the first place people want to visit when the travel restrictions are lifted?
5G has been in the pipeline since as early as 2008. Today, 5G is nearly in our grasp and 2020 will see the first roll out of commercially viable 5G in consumer devices. But what does it really mean for cities? For businesses? Will 5G herald the next wave of digital transformation or will we just be living in a faster version of our current society?
In 2017, challenges facing South Africa's economy made global news, and the investment brand was severely damaged. To combat this, the Western Cape Government launched a campaign to increase investor confidence and to position the region as 'more' than just tourism.
The 2020 Global Talent Competitiveness Index ranks 132 countries and 155 cities for their ability to attract, grow and retain talent. What can we learn from cities who have mastered the art of competing for talent against the economic might of the tier one cities?
Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?
Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.
Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?
What does digital transformation actually look like in the destination marketing and investment promotion space? Emma Håkansson, Head of Destination Development for the City of Helsingborg, Sweden, explained how they transitioned from tourist information centres to a digital-first approach.
More and more, people's perceptions are formed online. But how does this impact place brand strategies? Jose Torres, CEO at Bloom Consulting shared his insights with us on how nation brands are evolving to meet challenges of the 21st century.
Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid. Countries, regions and cities already know that their Place Brand needs to be strategically managed in terms of having a strong digital presence to achieve great search results, based on a positive online reputation.
With so much on offer, how do people choose where to go on their next vacation? According to the 2014 Google Traveler study, 65% of leisure travelers search the Internet as a trusted source of information when choosing a destination for travel. In many ways, the digital perception of place brand is the prospective tourist’s only reality.
So what is the digital appeal for countries in Latin America & the Caribbean?
Collaboration is the key to a success of your place brand vision. Bettina Garibaldi, Senior Vice President at Ketchum, shared some of her insights with us around how collaboration can be leveraged to maximise the impact of your communication strategy and ensures that you're able to make the best use of your resources.
The FutureBrand Country Index measures the strength of perception of countries around the world in the same way we study consumer or corporate brands. Now in its second decade, the Index reorders the World Bank Top 75 countries by GDP according to strength of perception.
The Index examines what transforms a country from a spot on a map to a place our survey respondents ultimately want to invest in, live in, visit, and buy goods and services from. Countries have traditionally been measured and ranked by measures of might — GDP, population size, even a sovereign’s nuclear arsenal. However, in the current day when our world is defined by rapid change, do these measures continue to make sense in the ranking of nations?
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