Building the place brand with structure and purpose to support a resilient future

Strategy Toolbox

Jose Torres, CEO of Bloom Consulting, explores why taking the longer-term view of place brands supports place economies more effectively, and outlining what Australia has learned from their new nation branding process.

Sign in or create a free account to view the full presentation. Want to access the full range of presentations from the City Nation Place World Congress? Purchase our post-event content package.

Want to find out more about Bloom Consulting's 14 Steps to Nation Branding? Read their article here or download the full document here: