Building the place brand with structure and purpose to support a resilient future

Strategy Toolbox

Jose Torres, CEO of Bloom Consulting, explores why taking the longer-term view of place brands supports place economies more effectively, and outlining what Australia has learned from their new nation branding process.

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Want to find out more about Bloom Consulting's 14 Steps to Nation Branding? Read their article here or download the full document here.

City Nation Place Americas 2023

Join us in New Orleans this June 7-8th

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Measuring the impact of place branding on place economies

Join this free webinar to identify the factors that build perceptions of nation brands