Building a data-centric nation branding strategy
Photo credit: Debora Morkunaite
Creating a nation branding strategy is no small challenge. To be successful, it needs to be grounded in the everyday reality of that country, and to achieve that, you need data. Eglė Kudzmanienė, Chief Advisor at Brand Lithuania Unit, detailed how the nation created a data-centric approach to country branding that allowed them to react rapidly to changing perceptions of Lithuania.
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