Thankfully, the process for this year’s City Nation Place survey has been substantially less dramatic than last year – when the COVID pandemic hit immediately after we’d gathered our responses, and we had to re-run questions to see how priorities were being impacted in the short term by the crisis. Whilst the impact of the pandemic is ongoing, the 2021 Survey has been able to look back on the past year and forward to the next, to explore the longer-term changes this is bringing to the practice of place branding and marketing for cities, regions, and nations around the world.

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