Positioning sustainability at the heart of your place brand strategy
What Works
George Stone, Executive Editor and VP for National Geographic Travel, Laura Aalto, CEO at Helsinki Marketing, and Daniel Valverde, Costa Rica's Country Brand Director, discuss how global values and sustainability can be core drivers for your place brand identity.
Sign in or create a free account to watch this presentation.
Want to access the full range of presentations from the City Nation Place World Congress? Purchase our post-event content package.
