City to city collaboration: London & Paris

What Works

How do you collaborate with your competitors? Rose Wangen-Jones, London & Partners, and Alice Rampelberg, Paris CVB, outline how the two cities worked to join forces, rather than compete, to reach an audience of US millennials.

Rose Wangen-Jones, Managing Director Marketing, London & Partners 

Alice Rampelberg, Marketing B2C and E-Commerce Director, Paris Convention and Visitors Bureau

City Nation Place Americas 2023

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Measuring the impact of place branding on place economies

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