What happens when place branding becomes separated from the government? What changes when the private sector becomes the leading driver of a place brand strategy? Can it work? We looked to three contrasting examples of private sector-led place branding initiatives to understand some developing trends in private sector engagement.
Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.
How do we move from looking to raise the number of bed nights to looking at the impact 'beyond tourism'? Karen Bolinger, Strategic Advisor at Best Cities, outlines how destination marketing organisations are working to track the social outcomes their events are delivering.
Geerte Udo, CEO at amsterdam&partners, joined us for a quick interview to share how Amsterdam have put their residents at the centre of their strategies, and why it's so key to ensure that everything adds value to their citizens - especially tourism.
There have been many placemaking projects to reclaim disused areas and transform them into green public spaces, but none have the audacity of Raleigh’s 308-acre Dorothea Dix Park project. Sean Malone, President and CEO, of Dorothea Dix Park Conservancy to discover how citizen engagement and collaboration are at the core of their strategy.
Brand Scotland's collaborative approach sets it apart from many other place brand organisations. With six different agencies involved, Cat Leaver, shares how stakeholder management is key to the success of the collaboration.
Faced with an ageing and declining population, many rural communities today are having to fight to preserve their economies. But rather than competing against major cities on an unfair playing field, rural areas are recognising that there is an opportunity to capitalise on their own assets.
How can rural destinations differentiate themselves with a clear place branding strategy? Andrew Redden, Hastings County's manager for tourism and economic development, outlines the challenges they face and how collaboration can unlock new opportunities.
Last week, two hundred place branding practitioners gathered in London for the fifth annual City Nation Place Global conference. It has been fascinating to see the conversations at City Nation Place evolve over the last five years, but these were the five ideas that really got us thinking.
Mihalis Kavaratzis, Associate Professor of Marketing & Board Member, University of Leicester & International Place Branding Association Kristina Plavšak Krajnc, Director, Republic of Slovenia Government Communication Office Tim Harris, CEO, Wesgro (Tourism, Trade & Investment Promotion for the Western Cape) Consol Vancells Casanovas, City Branding Project Coordinator, City Promotion Department, Barcelona City Council