Discover how Prague is leveraging city diplomacy to take an active role in global challenges where the national government is unable to react as rapidly, and how cities can collaborate together for a more sustainable, resilient future.

Supporting Indigenous businesses can have a positive ripple effect on the local economy. Learn how Indigenous tourism operators and destination marketers are collaborating on product development and capacity building as Alphabet's Cathy Kirkpatrick shares expertise from three tourism stakeholders moving the needle on Indigenous tourism growth.

To talk about cities is first and foremost to talk about people and how people interact within public places. Bloom Consulting's Caio Esteves explores the intersection between place branding and placemaking and dives into the shift brought about by the pandemic.

Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty, it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…

Your private sector is a core part of the make-up of your place. More than that, they can often be those with the most to gain from your strategy to grow tourism or attract new talent, and of course they can also be an important source of funding for place brand and marketing initiatives. So how can you engage them more effectively in your strategy?

Here are five of our top takeaways from the conversation at City Nation Place Global and UK, providing a top-line summary of the leading trends shaping place branding, destination marketing, and economic development around the world.

We've collated insights from our speakers across four of the key themes weaving throughout the conferences: how organisations are re-thinking after the crises of the past few years; collaboration between key stakeholders; quality of life for your residents; and developing a sustainable strategy that will continue to deliver returns.

In spite of all the chatter about ‘building back better’, it’s fairly unsurprising that old habits are proving once again to die hard. The Travel Foundation's Jeremy Sampson calls for better collaboration to tackle the greatest challenges facing tourism.

Vancouver Island recently announced that they are transforming their tourism marketing organisation into a social enterprise. We caught up with Anthony Everett, CEO at 4VI, to discover what prompted the change and how they’re navigating the challenges along the way.

If you launch a place brand strategy, you have to be in it for the long haul. We reached out to our panel of experts to help you create a strategy that continues to deliver for your place in the long-term.

We talk a lot about internal collaboration between destination marketing organisations and economic development organisations in order to tell a more holistic story about your place. But how can you go above and beyond that? Here are some of our favourite outside-the-box approaches to collaboration to inspire your next partnership!

Measuring the success of your work is critical. However, as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

How is the world of travel and tourism changing? Before she joins us as one of the City Nation Place Awards judges, Gloria Loree, SVP & Chief Marketing Officer for Destination Canada, outlines how a loyalty programme created the space to re-engage prospective travellers in the country, how Destination Canada are collaborating with their Indigenous Tourism partners, and a few of her personal predictions for the future.