Collaboration

A tale of two business improvement districts

The Brixton X Harlem festival reached across continents to celebrate shared stories and weave together the rich tapestries of two iconic neighbourhoods that are deeply rooted in the African and Caribbean diaspora. We sat down with Gianluca Rizzo, Managing Director, and Jessica Dyer, Cultural Manager at Brixton BID, to understand how they put community at the heart of this placemaking initiative and what it took to make the twinning partnership successful.

label_outline CollaborationPlace MakingPrivate Sector

Micro-adventures with major impact: Crafting a visual story for the Seattle Southside region

Explore Seattle Southside’s new visual identity is a testament to the power that a creative design can have in shaping perceptions of your place. Bringing together three distinct cities under one brand narrative, this new strategy celebrates micro-adventures and the quirkiness you can find under the surface of the most unexpected of places. To understand what the secret was to Seattle Southside’s success, we sat down with CEO Mark Everton to find out how they breathed new life into the region’s tourism marketing.

label_outline CollaborationDesignPlace Branding

Re-defining the future of places at City Nation Place Global 2023

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

label_outline Citizen EngagementCollaborationDataDesignDestination MarketingEconomic Development Investment PromotionPlace BrandingTourism

UK place brand and marketing leaders call for cities and regions to be bold, brave, and passionate

At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.

label_outline Citizen EngagementCollaborationDataDestination MarketingEconomic Development Investment PromotionPlace BrandingPrivate SectorTourism

Investing in women: ApexBrasil’s commitment to gender parity

Investment promotion agencies have a huge role in shaping the future of their place. Instead of chasing growth for growth’s sake, economic development agencies can shape a more resilient and equitable future by targeting the businesses they attract and support. ApexBrasil's Ana Paula L. A. Repezza talked to us about how her team are making a clear commitment to gender parity, as well as steps they’re taking to develop a positive working environment within the organisation.

label_outline CollaborationEconomic Development Investment PromotionReputation

Six ways to build flexibility into the design identity for your place

A place brand is far more than a logo. But at the same time, having a clear, consistent visual identity is a key component to unifying the different facets of our place as one voice. However, it’s also very easy to get wrong. After all, how do you capture something as multidimensionally complex as a city or nation on paper without being reductive? And what can you do to avoid your community critiquing the cost of the re-design?

label_outline CollaborationDesign

The story behind Brussels’ daring new place brand strategy

In June 2023, Brussels launched their new international city brand to address the fragmentation of their international reputation. visit.brussels' Annemie Verschueren explains how they developed and launched a place brand that shows Brussels as perfectly imperfect and how they’re working with residents and stakeholders to tell the story of Brussels with one voice.

label_outline Citizen EngagementCollaborationPlace BrandingPrivate SectorReputation

Collaboration in action: Sheffield’s place branding journey

Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.

label_outline CollaborationEconomic Development Place BrandingPrivate SectorTourism

New Zealand story CEO shares the secrets to their place branding success

When we ask our audience which place brand they admire most, New Zealand is regularly right up there at the top of the list. But what makes their nation branding so successful? David Downs, CEO of New Zealand Story – and one of our CNP Awards judges – shares the inside scoop on how they collaborate with key stakeholders to deliver such a strong and effective place branding strategy.

label_outline CollaborationPlace BrandingPrivate SectorReputation

How DMOs and EDOs can collaborate to help win the war for talent

It has never been more important for DMOs and EDCs to work together to reach talented individuals. Dariel Curren, EVP at Development Counsellors International, joined us at City Nation Place Americas to unpack the results of their 2023 research study 'Talent Wars' and explore how you can work collaboratively to raise the profile of your destination to live and work when marketing to visitors.

label_outline CollaborationTalent AttractionTourism
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