Collaboration

How Destination Canada’s loyalty programme took flight

How is the world of travel and tourism changing? Before she joins us as one of the City Nation Place Awards judges, Gloria Loree, SVP & Chief Marketing Officer for Destination Canada, outlines how a loyalty programme created the space to re-engage prospective travellers in the country, how Destination Canada are collaborating with their Indigenous Tourism partners, and a few of her personal predictions for the future.

label_outline Collaboration Cultural Heritage Destination Management Destination Marketing Tourism

Sheffield just launched a ground-breaking student attraction campaign. Here’s how it works.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

label_outline Collaboration Place Branding Reputation Talent Attraction

Bitesize branding and marketing insights for the busy place leader

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

label_outline Collaboration Destination Marketing Economic Development Investment Promotion Place Branding Place Making Tourism

Moving your DE&I strategy beyond the tick box

Cities have complex pasts that have left complex legacies – much more so than employers who have only existed for a fraction of most cities and nations. How can you ensure that you don’t resort to copy-paste cliches and tokenistic efforts, and that you’re developing a place narrative that acknowledges the past while still looking to the future?

label_outline Collaboration Cultural Heritage Destination Management Place Branding

Annual Survey Report | Planning for the future

The City Nation Place annual survey aims to take the pulse on the priorities of nation branding teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies, and economic development boards – where do they see the challenges and opportunities, and what strategies and tactics are they pursuing to deliver on their key objectives?

label_outline Citizen Engagement Collaboration Data Destination Management Destination Marketing Economic Development Funding Investment Promotion Place Branding Sustainability Talent Attraction Tourism
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