Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability. 

What can place branders do to foster cultural and community vibrancy? We’re putting the spotlight on five projects delivered by place teams that have successfully developed and celebrated community spirit and cultural attractiveness.

Trust is the bedrock of successful place branding. We sat down with New Orleans & Co’s Walt Leger III to explore how investing in stakeholder alignment activities has underpinned both their recent UNESCO City of Music designation as well as their crisis management and communication strategies.

WorldPride is a celebration and a protest - and the team bringing the event to Washington DC needed to align hundreds of moving parts, whilst navigating political tensions across the U.S. Joy Riot's Jessica McCarthy takes us behind the scenes of what it takes to plan and deliver such a major event. 

Increasingly, tourism and economic development teams are collaborating to deliver a place-led approach. But how do you navigate the challenging legacy those existing structures create? Here are three steps to breaking down silos and delivering a holistic place marketing strategy - as told by those working on the front lines.

If you're starting out in place branding or place marketing, what are the essential skills you need? CNP Future Leader, Julie Madsen, sat down with us to talk about what she's learned in her first three years at Visit Ventura and what she wished she'd known on her first day in role.

Reputation is becoming a make-or-break pillar of national security. Nick Cull, Professor of Public Diplomacy for the University of Southern California, explains why place brand teams should be investing in reputational security, and why a transnational response is so essential.

Universities and colleges are reimagining their role not just as educators, but as civic partners and economic engines. Invest Ottawa’s Lindsey Fair explores how economic development organisations can partner with their post-secondary academic institutions to unlock new sources of innovation, talent, and long-term resilience.

Universities and colleges are an untapped opportunity for talent attraction, development, and retention. Here are seven expert perspectives to help you partner more effectively with your academic institutions.

There are four essential ingredients to the success of a place brand strategy: listening; authentic values; consistency; and co-ownership. Discover how you can cultivate an environment where your place brand strategy can truly thrive and deliver impact for your community.

What should place brand and marketing teams be doing to contribute to or deliver a placemaking strategy that will build the attractiveness and reputation of their place? Here are fifteen expert perspectives to ensure that you’re ready to take your placemaking strategy to the next level.

You need a purposeful, place-led, and holistic vision for economic development and tourism to ensure a thriving future for your place. Place leaders from across North America share how you can connect the dots between tourism and economic development.

Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.

It takes a village to deliver a great place brand strategy. Here are eleven expert tips to help you work with your local businesses to create win-win partnerships that help your communities thrive.

When it comes to engaging your stakeholders, how do you make sure that you’re surfacing the right data in the right way? Here are twelve expert tips to help you align your data efforts with the needs of your stakeholders.