Brand Scotland's collaborative approach sets it apart from many other place brand organisations. With six different agencies involved, Cat Leaver, Brand Scotland's director, shares how stakeholder management is key to the success of the collaboration.

Faced with an ageing and declining population, many rural communities today are having to fight to preserve their economies. But rather than competing against major cities on an unfair playing field, rural areas are recognising that there is an opportunity to capitalise on their own assets.

How can rural destinations differentiate themselves with a clear place branding strategy? Andrew Redden, Hastings County's manager for tourism and economic development, outlines the challenges they face and how collaboration can unlock new opportunities.

The City Nation Place Awards set the benchmark for quality place brand and communication strategies around the world – what lessons can we learn from the winning case studies of 2019?

Last week, two hundred place branding practitioners gathered in London for the fifth annual City Nation Place Global conference. It has been fascinating to see the conversations at City Nation Place evolve over the last five years, but these were the five ideas that really got us thinking.

We caught up with Natasha Grand, Director at INSTID (Institute for Identity) to discuss how place branding strategies have evolved over recent years.

Home is a reflection of who we are, at our best, and who we hope to be. There is always a deep, meaningful reason why we choose to live where we live. We want to express our pride in an authentic way, celebrate what makes us unique, and reinforce it in the way we plan and build together. What gets in the way of powerful place-branding?

We caught up with Adriana Campelo, Chief Resilience Officer for the City of Salvador to discover how place branding intersects with resilience.