UK place brand and marketing leaders call for cities and regions to be bold, brave, and passionate
If you had a pound for every time that ‘collaboration’ was mentioned at City Nation Place UK 2023, you’d have come away from the conference with a heavy purse. However, it was also wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. After all, collaboration is at the heart of successful place branding.
While the theme of ‘collaboration’ threaded throughout all the discussions, there were a host of other learnings from the packed day’s agenda. Here are just a few of the learnings that we took from the conference…
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