Place to place collaboration: Finding connections that add value to your place brand
A rising tide lifts all boats – and collaboration between places can be the key to reaching a much broader audience with your place brand or place marketing strategy. But what is the key to building and leveraging a mutually successful collaboration? We reached out to a dozen industry experts to discover how neighbouring cities, regions, or countries could join forces to enhance the overall appeal of their respective places.
Create a narrative of inclusivity.
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