Brand Scotland's collaborative approach sets it apart from many other place brand organisations. With six different agencies involved, Cat Leaver, Brand Scotland's director, shares how stakeholder management is key to the success of the collaboration.
Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?
Dan Bridge, Programme Director, The Royal Docks Team Linsey Wooldridge, General Manager of Marketing, Lendlease Europe Helen McHugh, Head of Business Partnership, London & Partners Kevin Murphy, Chairman, Excel London
The effect of a country’s national image on its home-grown brands and the economy as a whole is now widely acknowledged. But how exactly do place brands boost corporate brands?
From a new brand, to an innovative and sustainable funding model, Travel Manitoba has undergone massive change. Colin Ferguson, CEO at Travel Manitoba, outlined how they put Manitoba on the map and the thought processes behind some of their decisions.
Following the dissolution of Mexico's Tourism Promotion council, the private sector of Los Cabos stepped into fill the gap. Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, shared details of the collaboration with us, along with the work that they're undertaking to challenge negative stereotypes in the media.
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