Private Sector

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

label_outline Destination Marketing Tourism Destination Management Reputation Private Sector Place Branding Investment Promotion Economic Development Digital Reputation

Stakeholder engagement - putting your place brand at the centre of economic development and regeneration Case Study: London Royal Docks

Dan Bridge, Programme Director, The Royal Docks Team
Linsey Wooldridge, General Manager of Marketing, Lendlease Europe
Helen McHugh, Head of Business Partnership, London & Partners
Kevin Murphy, Chairman, Excel London 

Download PDF Presentation 

For City Nation Place Global delegates ONLY 

label_outline Place Making Investment Promotion Economic Development Private Sector
logo Rodrigo Esponda Managing Director, Los Cabos Tourism Board

Changing international perceptions of Los Cabos

Following the dissolution of Mexico's Tourism Promotion council, the private sector of Los Cabos stepped into fill the gap. Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, shared details of the collaboration with us, along with the work that they're undertaking to challenge negative stereotypes in the media.

label_outline Tourism Private Sector Funding Destination Marketing Destination Management
Load more