Private Sector

Making airport cities and regions more attractive

Airports have always been key selling points in tourist and economic attractiveness strategies. Which country, city or region has never boasted itself of having air access? Yet, the global crises and their persistent effects on air travelling have called into question the role of these major infrastructures. As we rebuild, can airports become essential assets in the attractiveness and branding of destinations?

label_outline Place Branding Place Making Private Sector

Chile’s new data strategy is defining their 10-year communication plan. Here’s how.

What’s the key to creating a successful data strategy that measures the impact of your communications and allows you to refine your long-term strategic plan? We reached out to Constanza Cea, CEO, & Guadalupe Zegers, Head of Research at Imagen de Chile, to get the behind-the-scenes information on the strategy that won our 2021 Best Use of Data Award.

label_outline Citizen Engagement Data Place Branding Private Sector Reputation

The story behind Cardiff’s bid for equality

Hot on the heels of being voted in for a second term, Cardiff’s BID is aiming to position the Welsh Capital as the UK’s first Equality City. Before she joins us at City Nation Place UK this November, Carolyn Brownell, Head of Marketing and Communications at FOR Cardiff, explains how the city has taken it’s first steps towards realising this ambitious vision.

label_outline Economic Development Private Sector Reputation Talent Attraction

Diversity, talent attraction, and the Pittsburgh Passport

Pittsburgh is revolutionising their talent attraction strategy – and having the hard conversations about racism and inequality. Alison Treaster, Senior Director of Talent, at the Allegheny Conference on Community Development, shared how the Pittsburgh Passport initiative is connecting to talented individuals around the world and helping the region move towards a more equitable future.

label_outline Collaboration Private Sector Reputation Talent Attraction
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