Listen in as Simpleview's Caroline Dawson outlines how Destination Queenstown helped local businesses upscale their digital presence across the most important social channels, ensuring that visitors say 'yes' to all their destination offers. 

Broadcasters have retained their audiences and offer the opportunity to reach not just millions of people, but also target the right people. So how can you harness the power of broadcast? Listen in to Elliott King, FINN Partners, and David Nottage, Rock Oyster Media, to learn more.

Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.

How can destinations best support local residents? Deirdre Wells, CEO at Go To Places, talks about how you can make sure your visitor economy assets are leveraged for the benefit of your community.

How should places in the UK respond to global issues? Dr Martin Reeves, CEO at Coventry City Council, and thinkingplace's John Till explore how you can root a response to global challenges in your unique assets to engage your citizens and private sector partners.

From earned media activations to influencer programming and brand partnerships, how can you drive strong messaging, trust, and affinity, and effectively utilise third-parties within your dynamic storytelling?

What have we learned about how the investment decision making process is changing? How can you create a strong digital identity and stronger place storytelling to support your investment attraction strategy?

How can you find the common ground between what local residents, business owners, and elected officials value most and what it is that visitors are seeking from your place?

Mayor of Bristol, Marvin Rees, discusses how the city has put their brand values at the core of their policy and recovery, and how they’re working to ensure that they engage all their citizens in the discussion and building of civic pride.