Private Sector

Brand ambassadors and citizen engagement: Discover Harlow's place brand journey

In 2018, Discover Harlow were shortlisted at the City Nation Place Awards for their comprehensive place brand strategy that was overturning decades of negative perceptions. We caught up with Sharon Summerfield, Place Brand Manager at Discover Harlow, to understand how their strategy has evolved over the last years - and how it's underpinned their COVID-19 response.

label_outline Reputation Place Branding Citizen Engagement Private Sector Crisis Management

Aftercare after COVID-19

A global recession is unavoidable. UNCTAD [The United Nations Conference on Trade and Development] are estimating that global FDI could drop by as much as 40%. And with companies likely to look towards regionalising their supply chains, a comprehensive Aftercare strategy has never been more important. But how has Aftercare evolved to meet the demands of a COVID-19 world?

label_outline Collaboration Private Sector Economic Development Crisis Management Investment Promotion

Supporting stakeholders through COVID-19 and planning for recovery in Singapore

Singapore has been praised for its rapid response to the outbreak of COVID-19. We spoke to Keith Tan, CEO at the Singapore Tourism Board, to understand how they played a key role in supporting the Government's containment strategy and how they're supporting their stakeholders through the crisis and the recovery that will follow.

label_outline Private Sector Crisis Management Tourism Destination Management

Creating the park of the future

There have been many placemaking projects to reclaim disused areas and transform them into green public spaces, but none have the audacity of Raleigh’s 308-acre Dorothea Dix Park project. Sean Malone, President and CEO, of Dorothea Dix Park Conservancy to discover how citizen engagement and collaboration are at the core of their strategy.

label_outline Tourism Private Sector Economic Development Citizen Engagement Talent Attraction Place Branding Collaboration

Stakeholder engagement - putting your place brand at the centre of economic development and regeneration Case Study: London Royal Docks

Dan Bridge, Programme Director, The Royal Docks Team
Linsey Wooldridge, General Manager of Marketing, Lendlease Europe
Helen McHugh, Head of Business Partnership, London & Partners
Kevin Murphy, Chairman, Excel London 

Download PDF Presentation 

For City Nation Place Global delegates ONLY 

label_outline Place Making Economic Development Private Sector Investment Promotion
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