Data

Building a data-centric nation branding strategy

Creating a nation branding strategy is no small challenge. To be successful, it needs to be grounded in the everyday reality of that country, and to achieve that, you need data. Eglė Kudzmanienė, Chief Advisor at Brand Lithuania Unit, detailed how the nation created a data-centric approach to country branding that allowed them to react rapidly to changing perceptions of Lithuania.

label_outline Reputation Data Digital Reputation Citizen Engagement Place Branding

Four findings from the 2021 place branding survey

Whilst the impact of the pandemic is ongoing, the 2021 Survey has been able to look back on the past year and forward to the next, to explore the longer-term changes this is bringing to the practice of place branding and marketing for cities, regions, and nations around the world. There are a few key issues that places were grappling with that we’d like to highlight and explore…

label_outline Sustainability Funding Collaboration Place Branding Data Citizen Engagement

Five ideas everyone should take away from the City Nation Place World Congress

Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us

label_outline Talent Attraction Place Branding Economic Development Destination Management Citizen Engagement Tourism Sustainability Investment Promotion Destination Marketing Data

A guide to brand storytelling that will differentiate your marketing as the world emerges from lockdown

Jim Piercy, Group Creative Director for the Trust, WSJ, joins Leigh Dawber, CMO at Cape Town Tourism, and Claudia Valentini, Head of PR & Communication Foreign Services for Apt Servizi Emilia Romagna, share strategies for digging deeper into your brand storytelling and engaging your target audiences through storytelling.

label_outline Tourism Data Destination Management

Resilience and flexibility: How Visit Florida built wellbeing into remote working

We’re facing one of the greatest global health challenges of the last one hundred years – but how can we promote social and mental wellbeing during a year of uncertainty? We spoke to Dana Young, CEO and President at Visit Florida, to understand how lessons learned from their continued fight for survival allowed the organisation not only to thrive during the pandemic, but to support the wellbeing of their employees throughout the stress of the last six months.

label_outline Tourism Data Collaboration Funding Crisis Management
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