Sustainability is becoming an important differentiator for places. Nine of our expert partners shared their advice on how you can make sure that you grow and communicate your sustainable values in a way that is authentic, actionable, and compelling. 

In just three weeks’ time, we’ll be welcoming 200 place leaders from across the USA and Canada to New Orleans for the seventh annual City Nation Place Americas conference. Here's just a sneak preview of the discussions you’ll be able to join in order to get you excited ahead of the conference on June 7-8^th!

The new Anholt-Ipsos Mid-Tier US City Brand Index examines fifty smaller but recognizable cities across the USA to understand what's driving domestic awareness and perceptions. Discover the top-ten here.

What can you do to demonstrate the impact that place marketing has on the bottom-line for your organisation? Mohamed Ashoor, Head of Digital Marketing at the, Bahrain Economic Development Board [EDB], talks to us about how they developed a marketing attribution model to show the impact that marketing has on delivering investments into the Kingdom.

In today’s digital world, sentiment analysis and online listening have become powerful tools for tourism boards to gain deeper insights into travellers’ opinions and experiences. Trove's Charlotte Slater outlines why tourism boards should move away from surveys and gives you all the information you need to start integrating social listening and sentiment analysis into your strategic planning.

Recent industry efforts, like DMOcracy, have highlighted the important role technology can play in cultivating a participatory approach to tourism governance and development. Cornell University's O'Shannon Burns explores how smart city innovations can play a vital role in ensuring a more sustainable future for tourism.

Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty, it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…

How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.

Today’s traveller is focused on planning more personalised and meaningful travel experiences than ever before. For Destination Management Organisations, this presents an opportunity to grow their demand in this area by utilising comprehensive, timely and regular insights to better understand the needs and dynamics of their visitors and to get a sense of how their destination is doing in relation to their competitive set.

Here's the ultimate guide to help unpack the methodologies of different place rankings and indexes and what you need to know to identify those that are most relevant to your goals and ambitions.

Which trends will be making the biggest impact on place brand and place marketing strategies over the next twelve months? From sustainability to data to managing decreased spending budgets, five of our expert partners shared their insights to help you keep your finger on the pulse as you head into 2023.

Data is the lifeblood of an organisation and is the key to understanding the impact of your strategies. Four of our experts share their insights on what a focus on data means to them, and how you can shape your priorities accordingly.