Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.

Measuring the success of your work is critical. However, as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel related indicators and policies, has been published by the World Economic Forum today. What does it mean for how the tourism and travel sector can recover?

After everything that’s happened over the last few years, we began to ask ourselves – what is actually driving people to choose a city or region to visit or live in? Have the motivators for travel and relocation changed at all? Ipsos have been researching which factors matter most to Americans and Canadians in 2022 when selecting one location from another.

What’s the key to creating a successful data strategy that measures the impact of your communications and allows you to refine your long-term strategic plan? We reached out to Constanza Cea, CEO, & Guadalupe Zegers, Head of Research at Imagen de Chile, to get the behind-the-scenes information on the strategy that won our 2021 Best Use of Data Award.

Data is the universal challenge. We reached out to five of our place experts for their top tips to ensure that you’re maximising the impact and efficiency of your data strategy…

As a small country at the bottom edge of the world, the challenge for Chile is to make itself known, individualise itself from the region, and generate opportunities for its people. And to do that, they needed a solid foundation of data...