After everything that’s happened over the last few years, we began to ask ourselves – what is actually driving people to choose a city or region to visit or live in? Have the motivators for travel and relocation changed at all? Ipsos have been researching which factors matter most to Americans and Canadians in 2022 when selecting one location from another.

What’s the key to creating a successful data strategy that measures the impact of your communications and allows you to refine your long-term strategic plan? We reached out to Constanza Cea, CEO, & Guadalupe Zegers, Head of Research at Imagen de Chile, to get the behind-the-scenes information on the strategy that won our 2021 Best Use of Data Award.

Data is the universal challenge. We reached out to five of our place experts for their top tips to ensure that you’re maximising the impact and efficiency of your data strategy…

As a small country at the bottom edge of the world, the challenge for Chile is to make itself known, individualise itself from the region, and generate opportunities for its people. And to do that, they needed a solid foundation of data...

Last week – and for the first time in two years – we were able to welcome delegates to London for CNP Global & UK. The two days were packed with learnings from around the world; here are just a few of our key takeaways from across the conferences...

It starts by understanding your customer – who you want to reach, why and what would make them engage with your place brand - and then acting based on that information. That hasn’t changed but it has got a lot smarter.

What if we could conclusively demonstrate the link between place branding and the growth of your economy?

It’s the holy grail of place branding. Which is why we’re delighted to be partnering with Bloom Consulting on a ground-breaking research project to do just that – and we’re inviting place brand, destination marketing, and investment promotion organisations to join the study.

Since 1996, Lithuania has made several attempts to build a national brand. Unfortunately, historically, these efforts have not been very successful. Taking into consideration the previous lessons learnt, the Brand Lithuania Group has decided to build a new strategy for presenting Lithuania abroad based on strict nation brand methodology surveys

There has been a monumental shift in the way that consumers engage with places. However, despite early commentators highlighting that this could be the end of the high street and the physical store, in fact the recovery has begun. What do places need to do to bring visitors back to their high streets?