Data

Using data to take your marketing and branding efforts to the next level

Most Destination Marketing Organizations (DMOs) today rely to some degree – if not a great extent – on traditional survey research. Surveys enable DMOs to ask tailored questions to a targeted demographic, resulting in meaningful insights. Surveys are, and will continue to be, an important component of marketing and branding strategies.

label_outline Investment Promotion Destination Marketing Data

When your brand is chaos: Political upheaval and the impact on national brands

A central facet of our ongoing age of uncertainty is the increasing overlap of political and commercial behaviours. Identities and spaces that were a generation ago seen as separate have increasingly overlapped, leading to new challenges in shepherding organizational reputations. Nowhere is this trend more apparent than when chaotic political environments impact how people view the health of nations. The United Kingdom's ongoing struggle with the implications of Brexit and the responses from the rest of the world provide a fascinating case study.

label_outline Reputation Place Branding Data
logo Peter Kentie Managing Director, Eindhoven 365

Becoming Eindhoven

Eindhoven have taken the world stage by storm, winning the 2018 City Nation Place Award for Place Brand of the Year. Peter Kentie, Managing Director at Eindhoven 365, took the time to share the thinking behind their repositioning, and to explore their innovative approaches to funding and stakeholder engagement.

label_outline Destination Marketing Data Place Branding Investment Promotion Talent Attraction Funding Economic Development
logo Kim Heinen International Press Officer, Rotterdam Partners

The Rotterdam Story

Promoting a destination can be a challenge when its overshadowed on the world stage by another city. But for Kim Heinen, International Press Officer at Rotterdam Partners, embracing your differences – and even your “quirky and ugly sides” can be the key to reaching an audience who truly appreciate your place. We caught up with Kim before the City Nation Place Global conference to get a quick sneak preview of the work that Rotterdam have been doing.

label_outline Destination Marketing Data Citizen Engagement
logo Tini Sevak VP Audiences & Data, CNN International

Destination Data

The industry of travel and tourism thrives on information and data – it’s what ensures the right plane is filled with the right passengers eating the right meals going to the right destination with the right baggage ending up in the right hotel room. Today, there are over 1.4 billion tourists travelling worldwide to more destinations and places. With accessibility and proliferation comes greater demand - travellers want more than ever before; we want speed, authenticity, security – we want it all and, crucially, we want it now.

label_outline Tourism Sustainability Destination Marketing Data

Local love, global love – the key to successful place branding in Latin America?

At first, Latin America seems enticing with its sunny weather, low cost of living, beautiful beaches, and incredible history. And without surprise, these features are frequently promoted in international travel and lifestyle media. 

But are these reasons enough to get a traveler or business motivated to seek out Latin America as their next destination?  Are the rich Latin culture, weather, and affordable cost what it takes to make its vibrant cities a top destination to work, live, and do business in?

label_outline Tourism Investment Promotion Data Advocacy
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