It’s time to be bolder, to be more confident about the contribution of place branding work, to ask the difficult questions, and to provide stakeholders with a better understanding of impact. City Nation Place's Director, Clare Dewhirst, explores why place brand and marketing teams should stop relying on marketing performance indicators to demonstrate the value of their work.

Reputation Lab's new research links a country’s reputation to two key factors affecting finances: borrowing costs and global willingness to support it.

Understanding which KPIs stakeholders care most about is the key to cutting through the data noise and proving the return on the investment in your activities. Here are eight key questions you should be asking of your data – as verified by place branding and marketing experts.

Kingston’s tourism strategy is based on collaboration, co-creation, and a clear understanding that a rising tide lifts all boats. Tourism Kingston’s CEO Megan Knott shares learnings from their joined-up approach.

Every week, place marketing leaders across tourism and economic development ask the same questions: Does SEO still matter? How do we rank in the age of AI search? What metrics actually prove our impact? The digital landscape has shifted dramatically. In this article, Brianna Vetrano breaks down the 6 most common questions place brands are asking right now and how to adjust your digital strategy to stay visible in an AI-driven world.

Over the past five years, the world has seen an unprecedented acceleration of geopolitical tension, technological disruption, and societal transformation. Bloom Consulting’s Jose Torres looks ahead to 2030 to identify how place brand teams can effectively shape how nations and cities are perceived in the new world order.

Discover eleven crucial training areas you should be prioritising to ensure your place brand or place marketing team has the skills they need to succeed in 2026 and beyond.

Six place brand and marketing experts share their insight into what you should be doing to understand how external audiences perceive your place – and how you can effectively feed that into your ongoing reputation management.

Today, DMOs must prove that every euro, dollar, or pound spent delivers real value—not just in clicks, but in community outcomes. Amadeus's Sol Freixa explores the evolving role of DMOs and why that requires smarter measurement.

What does measurement look like in this new age of more purposeful place branding? Place leaders share their thoughts on how you can deliver meaningful measurements that demonstrate the true impact of your place brand strategy.

What should place brand and marketing teams be doing to contribute to or deliver a placemaking strategy that will build the attractiveness and reputation of their place? Here are fifteen expert perspectives to ensure that you’re ready to take your placemaking strategy to the next level.

How can you make sure your place narrative is delivering? What's the solution to place-led place shaping? How can collaboration lead to better tracking and reporting? These are the questions we put to our delegates at CNP Americas 2025 - dive in to discover highlights from the conversation.

Measuring the impact of place branding or place marketing requires a nuanced approach. We reached out to our Expert partners to discover what you should be considering in order to measure the true value that you add to your place.

If your place brand is still using impressions as a primary KPI for digital success, it may be time to rethink your approach. Here are five alternative metrics that provide a more insightful and meaningful picture of engagement and impact.

Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.