Data

Data wizardry and the future of Glasgow’s tech ecosystem

At the 2023 City Nation Place Awards, Glasgow became the first city to take home the trophy for Best Use of Data, in recognition of the comprehensive and innovative work undertaken to map out the city’s tech ecosystem and create a foundation for data-driven storytelling around the sector. We sat down with Glasgow City Council's Gavin Smyth to understand precisely what it is that led to this data-driven triumph.

label_outline DataEconomic Development Investment PromotionPrivate SectorTalent Attraction

Using data and insights to advocate for the positive impact your organisation is having on your place economy

Learn how to take insights and data to tell a fantastic story to your key stakeholders about the outcome and possibilities of place branding and marketing, as Zartico's Ted Sullivan shares the tools you need to end the disconnect between research, insights, and the decision makers in your place.

label_outline AdvocacyDataPlace Branding

Strategic applications of place brand measurement

Brand Finance's Konrad Jagodzinski and Artur Bryzghalov joined three place brand leaders at City Nation Place Global to share practical examples of how place brand measurement can inform your strategy and improve results.
Listen in to learn from Carla Urbano Donayre, Promperu, David Downs, New Zealand Story Group, and Enver Duminy, Cape Town Tourism, as they share their practical experience on how analysing perceptions data can help you identify strategic priorities, develop a licensing programme, and communicate the added value of your work to key stakeholders.

label_outline DataPlace BrandingReputationSoft Power

The role of sustainability in building nation brands + integrating digital signals and perception research to measure and manage performance

Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.

label_outline DataPlace BrandingSustainability

Re-defining the future of places at City Nation Place Global 2023

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

label_outline Citizen EngagementCollaborationDataDesignDestination MarketingEconomic Development Investment PromotionPlace BrandingTourism

UK place brand and marketing leaders call for cities and regions to be bold, brave, and passionate

At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.

label_outline Citizen EngagementCollaborationDataDestination MarketingEconomic Development Investment PromotionPlace BrandingPrivate SectorTourism

Beyond growth: indicators that reveal the true cost and benefits of tourism

Prioritising growth in terms of visitor numbers alone means that local residents are likely to lose out. The Travel Foundation's Kelly Galaski explores how destinations can embrace a holistic approach to planning that includes a broader range of key performance indicators to ensure you can make informed decisions for residents and visitors alike.

label_outline DataDestination ManagementSustainabilityTourism
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