Data

Data is at the heart of an agile brand strategy. Khaled Tash, Deputy of Marketing & Communications for INVEST SAUDI, shared with us how the Kingdom is building an investment brand and using comprehensive data reporting to demonstrate the tangible results and to refine their approach.

Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us

Your place brand has intrinsic value – akin to that of your personal savings – and the investment strategy you choose for your reputation capital will regulate the return on investment. What strategies can you use to leverage your data in your decision-making?

As we move from lockdowns into what comes next, travellers have different behaviours and priorities than before. New behaviour poses brand new questions, and with no playbook, we must learn to adapt along the way

We’re facing one of the greatest global health challenges of the last one hundred years – but how can we promote social and mental wellbeing during a year of uncertainty? We spoke to Dana Young, CEO and President at Visit Florida, to understand how lessons learned from their continued fight for survival allowed the organisation not only to thrive during the pandemic, but to support the wellbeing of their employees throughout the stress of the last six months.

A new study by Bloom Consulting revealed that 68% of people have changed their perceptions of a country based on public governance and their management of the COVID-19 crisis. But what does this mean for countries in Latin America?

With our economic future uncertain, many DMOs and EDOs will be tightening their belts right about now. We’ve spoken before about the importance of continuing to advertise during a crisis, but when every dollar matters, ensuring that you maximise the return on that dollar’s investment is crucial.

Tourism destinations are anxious for the return of international travellers during the second half of 2020. As we begin planning for the future, we’re happy to share new research looking at post-COVID attitudes of Chinese travellers.

The dizzying transformations wrought by COVID-19 lock-downs are not simply economic and social shocks. They are also profound blows to the psyche of places – their sense of identity, purpose and sustainability. It’s a crisis of confidence. And confidence is one of the most critical resources any locale needs to move forward.