Today’s traveller is focused on planning more personalised and meaningful travel experiences than ever before. For Destination Management Organisations, this presents an opportunity to grow their demand in this area by utilising comprehensive, timely and regular insights to better understand the needs and dynamics of their visitors and to get a sense of how their destination is doing in relation to their competitive set.

Here's the ultimate guide to help unpack the methodologies of different place rankings and indexes and what you need to know to identify those that are most relevant to your goals and ambitions.

Which trends will be making the biggest impact on place brand and place marketing strategies over the next twelve months? From sustainability to data to managing decreased spending budgets, five of our expert partners shared their insights to help you keep your finger on the pulse as you head into 2023.

Data is the lifeblood of an organisation and is the key to understanding the impact of your strategies. Four of our experts share their insights on what a focus on data means to them, and how you can shape your priorities accordingly.

What is it that makes someone proud of where they live? Our partners at Ipsos reached out to six different countries around the world to understand what attributes their citizens are most proud of, and how their perspective varies from the national level to the local.

Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.

Measuring the success of your work is critical. However, as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel related indicators and policies, has been published by the World Economic Forum today. What does it mean for how the tourism and travel sector can recover?