The role of sustainability in building nation brands + integrating digital signals and perception research to measure and manage performance
Trends & Ideas
Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.
Jason McGrath, Senior Vice President, IPSOS Global Reputation Centre
Want to learn more? You can access all the recorded presentations from City Nation Place Global for just £195 here.
