Crisis Management

Strong brands are more resilient during hard times and bounce back more quickly. In an ever-changing world, what are the three critical factors that will define success for destination brands as we look to the future?

Nine months on from the start of a global lockdown, the path for recovery is still very much unclear. But many places are making strong headway into their recovery strategies. Laurence Garino, Head of Monaco’s Welcome Office, shared how the Principality is adapting to support their residents and businesses during the crisis.

During this time of global crisis and uncertainty, Simpleview put the call out to industry thought leaders around the world to sit down and tell them, in their own words, what is going on and what is going to happen next in this vital global industry. Here's what they found...

As we move from lockdowns into what comes next, travellers have different behaviours and priorities than before. New behaviour poses brand new questions, and with no playbook, we must learn to adapt along the way

We’re facing one of the greatest global health challenges of the last one hundred years – but how can we promote social and mental wellbeing during a year of uncertainty? We spoke to Dana Young, CEO and President at Visit Florida, to understand how lessons learned from their continued fight for survival allowed the organisation not only to thrive during the pandemic, but to support the wellbeing of their employees throughout the stress of the last six months.

A new study by Bloom Consulting revealed that 68% of people have changed their perceptions of a country based on public governance and their management of the COVID-19 crisis. But what does this mean for countries in Latin America?

With our economic future uncertain, many DMOs and EDOs will be tightening their belts right about now. We’ve spoken before about the importance of continuing to advertise during a crisis, but when every dollar matters, ensuring that you maximise the return on that dollar’s investment is crucial.

Recovery will have to be a joint effort with your citizens, your government, your local businesses, your key stakeholders. To make real change, everyone must be on board with your strategy. What can you do practically as a place marketing or management organisation to help take those first steps?

In many ways, cities are living, breathing entities – and they’re evolving just as we are. We reached out to Jonathan Woetzel, Director of the McKinsey Global Institute, to understand how the crises of the 21^st century are shaping the development of our cities.

One of many unexpected aspects of 2020 has been the urgency of creating a solid foundation of domestic tourism. We reached out to Olga Gončarova, Head of the Domestic & Inbound Tourism Department at Lithuania Travel, to understand how they’ve pivoted their strategy to suit the pandemic-era.

COVID-19 has encouraged us all to find new ways of working, but can we ever lose the personal touch in investment promotion? Sirpa Tsimal, Director of Investment Promotion at Switzerland Global Enterprise, shares her insights on the digital vs the human approach to investment attraction.

There's a fine line between soft power and sharp power. How can we reconnect our values into our soft power approaches in a post-COVID-19 world? Can cities, regions and nations, promote a more global mindset in their citizens?