How can destinations begin their recovery? With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.
Tourism destinations are anxious for the return of international travellers during the second half of 2020. As we begin planning for the future, we’re happy to share new research looking at post-COVID attitudes of Chinese travellers.
In late 2017, Cape Town announced that the city was facing ‘Day Zero’ – or the day when Cape Town would become the first major world city to have to turn off the taps. We reached out to Tim Harris, CEO at Wesgro, the trade and tourism promotion body for the Western Cape, to discover how the region is responding to the pandemic and to understand how their experience of the drought has influenced their response to COVID-19.
What have CEOs from leading destination marketing and economic development organisations learnt during the COVID-19 crisis? And how are they mitigating the impacts and planning for the future?
Collaboration is the name of the game and Philadelphia are nailing it. From launching a new place narrative to driving their recovery after COVID-19, Sylvie Gallier Howard, the Acting Commerce Director at Philadelphia's Department of Commerce, shares how strategic collaboration has been central to their success.
In 2018, Discover Harlow were shortlisted at the City Nation Place Awards for their comprehensive place brand strategy that was overturning decades of negative perceptions. We caught up with Sharon Summerfield, Place Brand Manager at Discover Harlow, to understand how their strategy has evolved over the last years - and how it's underpinned their COVID-19 response.
What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands – and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world?
What was apparent during last week's Americas conference is that places across the USA and Canada are rising to the challenges created by COVID-19. Here are six of the most common challenges faced by place branders in North America, and how cities, states and regions are pivoting to tackle these challenges.
A new threat is emerging for place marketers – the recession. How can you advocate for your marketing budget in the midst of pandemic? And what can we learn from brands who have mastered their COVID marketing?
DMOs in every continent are pulling campaigns, re-evaluating their role in their community and creating strategies to support the tourism sector when travel bans are lifted. But how can we ensure that sustainability is still a key to our thinking? Nanna Thusgaard, Senior Manager for Sustainable Tourism Development at Wonderful Copenhagen, shared how they are embedding sustainable goals at the core of their strategy.
As we adjust to a COVID-19 world, we’ve got a real opportunity right now to rethink our approaches to tourism and embed a sustainable approach into our long-term strategy. How can we create a framework that helps to ensure we make sustainable decisions?
There are echoes from the recent past in what the global economy is facing today. The SARS epidemic, two Gulf Wars, the bursting of the dot-com bubble, 9/11 and the 2008 financial crisis, although different, were external shocks that required swift and focused action. From first-hand experience during those times, and reviewing some of the best initiatives IPAs around the world are already taking today, here is a battle plan for what to do.
A clear place brand strategy is more than a nice accessory - it creates a framework for how your destinations should respond to unexpected challenges. Clare Barnett, Director of Economic Development & Culture for the City of Brampton, explains how they have centred their place brand identity at the heart of their COVID-19 response, and how a clear communication strategy and policy advocacy is enabling them to support their private sector through the crisis.
Don't ask what citizens can do to support tourism - ask what your tourism strategy will do for your citizens. Geerte Udo, CEO at amsterdam&partners, shared how to ensure data and insight are central to your planning and implementation, as well as creating a future-proofed strategy.
A global recession is unavoidable. UNCTAD [The United Nations Conference on Trade and Development] are estimating that global FDI could drop by as much as 40%. And with companies likely to look towards regionalising their supply chains, a comprehensive Aftercare strategy has never been more important. But how has Aftercare evolved to meet the demands of a COVID-19 world?
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