Crisis Management

Responsive investment promotion and economic development strategies

What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.

label_outline Economic Development Investment Promotion Crisis Management

City vs region: how cities and communities within regions can collaborate rather than compete in the recovery?

Will the opportunities to share resources and market the bigger picture as a regional organisation provide greater support for recovery planning post-Corona? What are the challenges and the benefits: what lessons can we learn from places doing it well?

label_outline Economic Development Crisis Management Destination Marketing Collaboration

The Vilnius Model: How to keep people smiling

Vilnius caught the attention of the world with their innovative strategies to support their citizens and businesses throughout the pandemic. We reached out to the Director of Go Vilnius, Inga Romanovskiene, to understand more about their place branding strategy - and to discover the secret to using humour successfully in your marketing.

label_outline Place Branding Crisis Management Tourism Destination Marketing Citizen Engagement
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