Crisis Management

The role of nation branding in fostering peace and unity

When Russia invaded Ukraine in February 2022, Moldova saw thousands of Ukrainian refugees fleeing across their border. As a former Soviet republic, the country was facing a communication crisis. Invest Moldova's Irina Tolstousov explains how they launched the 'Moldova for Peace' campaign and what this means for their citizen engagement and soft power one year on.

label_outline Citizen EngagementCrisis ManagementPlace BrandingSoft Power

Ukraine, sustainability, and the impact of soft power

Last week, Brand Finance launched their 2023 Global Soft Power Index. Against a backdrop of uncertainty and instability, it seemed particularly relevant to pause and take stock of how soft power was impacting – and being impacted by – world events. Discover which nations are leading the way and how smaller to mid-sized countries are creating an impact on the global stage.

label_outline Crisis ManagementReputationSoft PowerSustainability

Seven thoughts to keep in mind to promote equitable development

Correcting past injustices is critical to  a more positive and equitable future for all our citizens – and to lay the foundations for a more resilient future for our places. To address these challenges, we reached out to our panel of Experts to hear their top tips to ensure your strategies are driving equitable development...

label_outline Citizen EngagementCollaborationCrisis ManagementDestination ManagementEconomic Development

#VappuAtHome: Celebrating a virtual May Day

The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.

label_outline Citizen EngagementCrisis ManagementDigital ReputationSmart Cities

Ten essential lessons all places should learn from a year of COVID-19

What learnings from the past year will continue to shape and evolve place branding and marketing strategies as we plan for the future? We reached out to our Expert partners to understand what they considered essential lessons for destination marketing and economic development teams around the world.

label_outline Citizen EngagementCrisis ManagementDestination MarketingEconomic Development Reputation
Load more