Looking back to look forward: How Doncaster used history lessons to influence behaviour change
What does an exploding whale have to do with COVID safety measures? Find out how Doncaster Council went viral with their history lessons on Twitter.
What does an exploding whale have to do with COVID safety measures? Find out how Doncaster Council went viral with their history lessons on Twitter.
What sells newspapers and subscriptions can be hugely damaging to the respective nation, or city, often blowing concerns vastly out of proportion and creating long-lasting reputational impacts that take months or even years to overcome. So how can places retake control of the narrative to tell a new story?
Mark Mobbs, Marketing Sheffield, Roddy Smith, Essential Edinburgh, and Jo Dilley, Marketing Peak District and Derbyshire, discuss learnings from crisis communications with stakeholders, citizens, and visitors.
As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. However, it can be difficult to tell a truly engaging story across multiple channels, so how can destination brands get it right?
Correcting past injustices is critical to a more positive and equitable future for all our citizens – and to lay the foundations for a more resilient future for our places. To address these challenges, we reached out to our panel of Experts to hear their top tips to ensure your strategies are driving equitable development...
How should you deal with negative perceptions about your place? Rob Bates, PR and Promotion Manager for UK & Ireland at Pure Grenada, and Kim Heinen, International Press Officer at Rotterdam Partners, share tips to help you master the art of getting the media to be your friend.
The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.
Edith Wong, Invest Hong Kong, and Lynette Pang, Singapore Tourism Board, discuss ways to optimise your digital presence and transform your organisation for the virtual world as you prepare for recovery.
What learnings from the past year will continue to shape and evolve place branding and marketing strategies as we plan for the future? We reached out to our Expert partners to understand what they considered essential lessons for destination marketing and economic development teams around the world.
What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.
Will the opportunities to share resources and market the bigger picture as a regional organisation provide greater support for recovery planning post-Corona? What are the challenges and the benefits: what lessons can we learn from places doing it well?
How are cities evolving to meet global challenges? And what does the future talent market look like? We reached out to Mateu Hernandez, Director at Barcelona Global, to understand how Barcelona is putting talent and equitable development in the spotlight as they work towards recovery.
The smartest response isn’t to just recreate the same processes as we were used to pre-pandemic, but to understand how we can refine and improve our everyday ‘normal’. The pandemic has exposed our weaknesses and now we need to ensure that we address these in order to be more resilient against future shocks.
"The future of the city is the future of us. It’s who we are," says Jonathan Woetzel, McKinsey Global Institute. The question, then, is what changes do we need to make to bring people back to the city? And how do we do this safely, equitably, and in a way that makes us more resilient to future shocks?
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