COVID and stay-at-home orders have decimated the cultural life and the local businesses that provide essential quality of life attractiveness. DMOs and EDOs have been focused on supporting them through the crisis, but what next? Karolyn Raphael, President of Winger Marketing, joins Rob Hunden, President at Hunden Strategic Partners, to walk through a unique case study from Sun Prairie, Wisconsin’s 2020 tourism and placemaking strategic plan.

• The “what”:  Conducting a placemaking master plan for your destination post-pandemic 
• The “how”:  How have places achieved this and how can we learn from them?