Omicron, soft power, and managing the media’s narrative
The media loves a good disaster. After all, when have you ever seen a journalist open their segment by saying that they’re in a country that’s NOT at war?
However, what sells newspapers and subscriptions can be hugely damaging to the respective nation, or city, often blowing concerns vastly out of proportion and creating long-lasting reputational impacts that take months or even years to overcome. So how can places retake control of the narrative to tell a new story?
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