How do you create a resilient place reputation?
The pandemic has sparked an entirely new vocabulary. Words that I’d rarely used now trip off my tongue in rapid succession. Pivoting. Force Majeure. Unprecedented. And the word “resilience” has continued to rise up the ranks to take centre stage.
But what is resilience? What do we mean by it in relation to city or nation branding? This blog is the first of a four-part series exploring how resilience will impact different areas of place branding, from reputation to placemaking and more.
It's great to see that you're enjoying our content.
You've already read one article this month. Please sign in or create an account to continue reading - it's completely free and will only take a minute!
Thank you for using City Nation Place!
To access please sign in
