A digital brand for a world of changed interaction

What Works

How are cities and countries recreating their brand values and brand story in a digital world? Anu Syrma, Marketing Director of Helsinki Partners, & Liina Maria Lepik, Director of Visit Estonia, share their insight.

  • Anu Syrmä, Marketing Director, Helsinki Partners
  • Liina Maria Lepik, Director of Estonian Tourist Board, Enterprise Estonia

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